Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Robots journey to_the_east v5

353 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Robots journey to_the_east v5

  1. 1. the largest database of human experiences, ever
  2. 2. CHINA… A BIG PLACE too big for qualitative research?
  3. 3. a few focus groups ISN’T ENOUGH
  4. 4. because it leads to GENERALISATIONS AND STEREOTYPES
  5. 5. EXISTING KNOWLEDGE
  6. 6. THE EASTVSWEST experiment
  7. 7. HOW DigiViduals WORK ™1. 2. ALGORITHM COMBINATIONS OF PROGRAMMED KEYWORDS WITH SEARCHED FOR KEYWORDS IN SOCIAL MEDIA4. 3. SOCIAL MEDIA EXTENDED SEARCH USING CONTENT ORIGINAL KEYWORDS POSTED ON AND ASSOCIATED BLOG PHRASES 5. ANALYSIS
  8. 8. ACROSSCHINA WULUMUQI BAOQIUG HARBIN BEIJING SHIJIAZHUANG SHANGHAI CHANGSHA KUNMING GUANGZHOU
  9. 9. getting toKNOW you
  10. 10. theRESULT EAST VS WEST
  11. 11. centralizedCONTROLimpact on analysis?
  12. 12. understandingCULTURE SO WHAT?
  13. 13. ACHIEVEMENTS… to do? did we do what we set out

×