MRS 2012 Weavrs in Market Research

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MRS 2012 Weavrs in Market Research

  1. 1. This is a online consumer listening for messages.
  2. 2. A search engine made of search engines
  3. 3. The Weavrs Editor
  4. 4. Weavrs produce a network of “Ideals”
  5. 5. Algorithms help us find thethe ‘Sweet Spot’ in HumanPerception
  6. 6. Play
  7. 7. Kids love guns, toys, bugs,and spraying! It can’t bebeyond the wit of cleaningproduct makers to add anelement of fun andplayfulness into thecleaning process so thekids might actually helprather than hinder acleaner home!Product Insight fromBrainJuicer
  8. 8. I love the feeling of a freshlycleaned home, because itrejuvenates me! But it neverseems to last for long. Timemarches on and the germsmarch in! Id love a quick andeasy way to set the clock backto clean!Product Insight fromBrainJuicer
  9. 9. "We used Weavrs to simulate an audience and its behaviourson the social web.“Weavrs allowed us to scale up qualitative insights harvestedthrough a traditional online community, with quantitativesocial data hand picked by the Weavrs from multiple streamsof social content.“Using the mix of qualitative and quantitative data we wereable to map a solid and precise picture of the audience wewere studying.” Francesco D’Orazio Chief Innovation Officer, Head of Face Labs
  10. 10. A Weavr’s interests as a network graph.
  11. 11. Weavrs are persona based versionsof Google Page Rank, FacebookEdge Rank, Netflix and Amazonrecommendation engines.They exist in social media as purehuman behaviour and reside in yourmobile devices.Weavrs are “always on” versions ofa customer, listening for informationthat relates to their interests .
  12. 12. Living with Algorithms in a Post-User InternetCustomers turn their (Life) narratives into data through Social Media sharing.Weavrs turn this data into their own personal narratives. These narratives enablebrands to produce insights on demand.
  13. 13. + = ? As algorithms can identify human interests andneeds, their role will replace the need for consumers to listen to brand communications.Your washing machine will be listening for marketingand ask you to make a purchase so that “it” can do your cleaning the way you like it.
  14. 14. Thank you David Bausoladavid@philterphactory.com @zeroinfluencer @weavrs www.weavrs.com

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