Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Global strategy slide

4,296 views

Published on

Global Corporate Strategies
Which Global Strategy is Most Relevant to Your Company?

Published in: Business
  • Be the first to comment

  • Be the first to like this

Global strategy slide

  1. 1. Global Corporate StrategiesWhich Global Strategy is Most Relevant to Your Company? High Globalization Transnational Strategy Strategy • Treats world as a single global market • Seeks to balance global efficiencies • Standardizes global and local responsiveness Need for Global Integration products/advertising strategies • Combines standardization and customization for product/advertising strategies Export Multi-domestic Strategy Strategy • Domestically focused • Handles markets independently for • Exports a few domestically produced each country products to selected countries • Adapts product/advertising to local tastes and needs Low High Need for Local Responsiveness

×