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Global strategy slide


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Global Corporate Strategies
Which Global Strategy is Most Relevant to Your Company?

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Global strategy slide

  1. 1. Global Corporate StrategiesWhich Global Strategy is Most Relevant to Your Company? High Globalization Transnational Strategy Strategy • Treats world as a single global market • Seeks to balance global efficiencies • Standardizes global and local responsiveness Need for Global Integration products/advertising strategies • Combines standardization and customization for product/advertising strategies Export Multi-domestic Strategy Strategy • Domestically focused • Handles markets independently for • Exports a few domestically produced each country products to selected countries • Adapts product/advertising to local tastes and needs Low High Need for Local Responsiveness