Low yield, unexplored territories

1. Philippine Press Institute

2. Limitations of PPI-Oceana’s
Rapid Study
 Based from available print editions of
PPI member-newspapers
 Logistical constraints, such as time and
number of staff looking into the news
coverage
 Snapshot of the news coverage of
fisheries

4.  Three Luzon-based dailies
 The Ilocos Times
 Pahayagang Balikas
 The Lucena Herald
 April-May 2015 issues

5.  News hole – 586
reports/stories/commentaries/features
 Fisheries – 12 (2.05% of the news hole)
 10 out of 12 published in the inside pages
 9 out of 12 inadequate/no background
 Topics most discussed: Laoag fish kill – 3
out of 12 items
 Other items discussed: Fisheries training
and equipment, Batangas fishport, Spratlys
as fishing grounds, etc.

7.  Two Central Visayas-based dailies
 Cebu Daily News
 Sun.Star Cebu
 Two Eastern Visayas-based weeklies
 Eastern Visayas Mail
 Southern Leyte Times
 February 2015 issues

8. Dailies
 News hole – 3434; Fisheries – 15 (.44%)
 Cebu Daily News – 8; Sun.Star Cebu - 7
 Placement
 Inside page - 10
 Op-Ed – 3
 Headline - 1
 Frontpage – 1
 Top topic: Tañon Strait protection
and conservation management

9. Weeklies
 News hole - 166 report/stories
 Fisheries – 1 op-ed piece (.60%)
 Topic - Pollution and state of the
Philippine seas
 Provided ample background

11. Scope
 Mindanao-based dailies
 Mindanao Daily Mirror
 Mindanao Gold Daily
 Sun.Star Davao
 June issues

12. Frequency
 News hole – 3691
reports/stories/commentaries/features
 Fisheries – 30 (0.81% of the news hole)

13. Frequency of Fisheries Stories
Per Paper
 Mindanao Daily Mirror – 17 (1.26% of its
newshole)
 Sun.Star Davao – 10 (0.60% of its
newshole)
 Mindanao Gold Star Daily – 3 (0.45% of
its newshole)

14. Placement (total)
 Inside page – 26
 Op-Ed – 2
 Headline – 2
 Front page – 0
Some items were photos while one
appeared as a corporate news release.

15. Front page
 Mindanao Daily Mirror

16. Front page
 Sun.Star Davao

17. Inside page
 Mindanao Gold
Star Daily

18. Photo
 Mindanao Daily Mirror

19. News Release
 Sun.Star Davao

20. Topics
 Fishing ban in Davao gulf - 9
 Repatriated 52 fisherman in Davao City
- 4
 Mangrove forests and fish ponds - 2
 Fishery crisis in South China Sea - 2
 Red tide in Balite/Balete Bay in Mati - 2

21. One report each
 BFAR 11's Boat Registration Program
 Albay West Coast's marine diversity conservation
 Anti-illegal fishing measures in Albay west coast
 Dried fish for sale
 Stagnant fishponds to forestlands
 PH to UN body on ocean and maritime protection
 Filipino fishermen in South China sea
 Power, water rates and fisheries
 Coastal cleanup and mangrove planting in Davao
 Marine conservation education camp
 New boats for Davao oriental fisherfolk

22. Background
 No/Inadequate – 16
 Yes - 14

23. Discussion points
 Low yield: Small number of stories and
fisheries
 Event-based
 Lack of background
 Unknown territories/unexplored areas in
the coverage

24. Discussion points
 News policy on fisheries?
 Focus on government policy on
fisheries?
 Focus on stakeholders?
 Process-oriented approach?
 Civic journalism framework?