Prof Comm Presentation Jp&L,Inc

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A powerpoint for my professional communcations class, where my group, JP&L, Inc, consulted/advised an internet service provider with internal and external challenges.

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Prof Comm Presentation Jp&L,Inc

  1. 1. Jonathan Mode, Phil Piedt, Jessica Siena, Lisa Yonge
  2. 2.  Provides a family- friendly Internet services, including Web hosting, email accounts, and domain names  The company currently has approximately 5000 subscribers nationwide
  3. 3.  Distance  Communication and Location  Proper integration  Cultural Diversity A variety in race, ethnicity, language, tradition, culture, morality and religion
  4. 4.  Ethnocentricity  “The belief that one’s own ethnic group or culture is superior to that of the others.”  Outsourcing  Sending American jobs overseas ethical?  Unethical not to find the most cost effective route?
  5. 5.  Challenges developed when Family Friendly Net Communications decided to attain the firm from the Philippines
  6. 6.  Install the latest communication technology into company  Videoconferencing, teleconferencing, web/email on cell phones  Cultural diversity training orientation  Cultural Literacy: “a detailed knowledge about a culture that enables a person to function effectively within it.”
  7. 7.  Ethnocentricity: “the belief that one’s own ethnic group or culture is superior to that of others.”  Ex. View of Americans holding themselves and cultural above other nations and cultures  Lack of communication  Convenience in time/energy  Must establish mutual meeting times  Ex.FL - Thursday 7:00pm / Philippines - Friday 9:00am
  8. 8.  Statistics prove that companies that have a diverse level of leadership increase the chances of attaining the very best talent  Culturally diverse people bring various perspectives, life experiences and thought processes to the table
  9. 9.  Videoconferencing for a single user ranges from $600-$3000 for the software and $100 per webcam  For a group or boardroom, the appliance ranges from $6000- $14,000  The employees will also have to be trained by an IT expert
  10. 10.  We need to gain market share  Increase sales and customer base  Organize and execute a mass advertising campaign that focuses on specified regions
  11. 11.  There is nothing morally or legally wrong with our proposal  It is a situation all companies run into at some point in time.  Our plan is simple, effective, and cost efficient
  12. 12.  The challenge occurred when the board of directors established a goal to increase sales volume by 25%  Company wants to target young families with children as potential consumers
  13. 13.  External Solution: Family Friendly Net Communications must implement a mass advertising campaign that targets families with children.
  14. 14. • Family Friendly Communications must ATTRACT CUSTOMERS: – Television commercials – Telemarketer calls – Print ads – Mailer ads – Offer specials/sign on incentives – Promise no hidden fees
  15. 15.  Increase Market Share gains  Market Share: The percentage of product or service a company sells in comparison to its competitors
  16. 16.  Local television commercials can be less than $100 per commercial  $5 per 1000 viewers  Production of the commercial is inexpensive  Several hundred to several thousand  Local newspapers: $1000 per ad
  17. 17.  A Nation Online: Entering the Broadband Age. (2004, Sept). U.S. Bureau of the Census,  Retrieved April 18, 2009, from  http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm  Adler, R., & Elmhorst, J. (2008). Communicating at Work. New York: McGraw-Hill Companies,  Inc.  Glossary of Financial Terms. (2009). Retrieved April 18, 2009, from Galileo Asset Management  SA Web site: http://www.galileoam.com/page.php?id=10  Harris, W., Drakes, S., Lott, A., & Barrett, L. (2008). The 40 Best Companies for Diversity.  Black Enterprise, Retrieved April 16, 2009, from http://findarticles.com/p/articles  /mi_m1365/is_12_38/ai_n27894909/pg_5/?tag=content;col1.  Internet Service Providers, Web Search Portals, and Data Processing Services. (2008, Mar 4).  Retrieved April 18, 2009, from Bureau of Labor Statistics Web site:  http://www.bls.gov/oco/cg/cgs055.htm  Perey, C. (2001, Oct., 29). ABCs of Videoconferencing. Network World, Retrieved April 16,  2009, from http://www.networkworld.com/research/2001/1029feat2.html  Time Difference between United States and Philippines. (2009).Retrieved April 18, 2009, from  Convert Units Web site: http://www.convertunits.com/time/from/United+States/to/  Philippines  Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization.  Upper Saddle River: NJ: Pearson Prentice Hall.

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