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BBC Online, Delivering Quality First

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Presentation given at a BBC press conference, outlining plans to transform BBC Online over 2011-2013.

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BBC Online, Delivering Quality First

  1. 1. Delivering Quality First
  2. 2. Strategic Context <ul><li>Accelerating digital take-up </li></ul><ul><li>Changing market context </li></ul><ul><li>Putting Quality First </li></ul><ul><ul><li>Doing fewer things, better </li></ul></ul><ul><ul><li>Guaranteeing access for all </li></ul></ul><ul><ul><li>Setting clear boundaries </li></ul></ul><ul><li>Licence Fee Settlement </li></ul>
  3. 3. A New Approach <ul><li>A reduction in the scale and scope of our website resulting in a more focused service that supports our overall five editorial priorities </li></ul><ul><ul><li>Journalism </li></ul></ul><ul><ul><li>Knowledge, Music & Culture </li></ul></ul><ul><ul><li>Drama & Comedy </li></ul></ul><ul><ul><li>Children ’ s </li></ul></ul><ul><ul><li>Events that bring the nation together </li></ul></ul><ul><li>A 25% reduction in budget and a 50% cut in the number of Top Level Domains </li></ul><ul><li>Clarity for others on what the BBC will and will not do online </li></ul><ul><li>An open approach – engaging with industry twice a year about our plans </li></ul><ul><li>Bringing benefits to others – a commitment to double the number of referrals to external websites </li></ul>
  4. 4. Maximising Distinctiveness Quality and Distinctiveness Public Purposes Editorial Priorities Market Impact
  5. 5. Doing Fewer Things, Better TV & iPlayer Children’s Knowledge & Learning Radio & Music News Sport Weather 2010 2013
  6. 6. Fewer, Better Products <ul><li>News </li></ul><ul><li>Sport </li></ul><ul><li>Weather </li></ul><ul><li>CBeebies </li></ul><ul><li>CBBC </li></ul><ul><li>Knowledge & Learning </li></ul><ul><li>Radio & Music </li></ul><ul><li>TV & iPlayer </li></ul><ul><li>Homepage </li></ul><ul><li>Search </li></ul>TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search
  7. 7. Editorial Focus of the New BBC Online <ul><li>High quality news with rich multimedia content from correspondents across the UK and the world </li></ul><ul><li>Dynamic ‘ editions ’ for each Nation </li></ul><ul><li>Clearer local focus on news, sport, weather and travel </li></ul><ul><li>Reliable, in-depth Sports news and coverage of key live events </li></ul><ul><li>Safe, creative spaces for children </li></ul><ul><li>A single merged offer in Knowledge & Learning </li></ul><ul><li>Radio content focused on live output and new music discovery </li></ul><ul><li>A simplified TV offer combining BBC iPlayer with channel and programme information pages </li></ul>TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search
  8. 8. Closures and Reductions <ul><li>Closure of half of the Top Level Domains </li></ul><ul><li>Replacement of the majority of programme websites with automated content </li></ul><ul><li>Automation of digital radio sites 1Xtra, 5 live sports extra, 6 Music and Radio 7 </li></ul><ul><li>Closure of RAW, Blast, Switch, Video Nation and the disposal of h2g2 </li></ul><ul><li>Removal of non-News features content from Local sites </li></ul><ul><li>Substantial reduction in showbusiness news </li></ul><ul><li>Fewer News blogs </li></ul><ul><li>Reduction in the overall amount of Sports news and live sport </li></ul><ul><li>Standalone forums, communities, message-boards and blogs to be reduced and replaced with integrated social tools </li></ul><ul><li>Closure of 606 & BBC iPlayer message board </li></ul>TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search
  9. 9. BBC Online Will Not <ul><li>Launch its own social network </li></ul><ul><li>Offer specialist news content for specialist audiences </li></ul><ul><li>Publish local listings </li></ul><ul><li>Develop encyclopaedic propositions in Knowledge </li></ul><ul><li>Provide continuing professional development materials for teachers or a managed learning environment for schools </li></ul><ul><li>Become a video-on-demand aggregator in BBC iPlayer </li></ul><ul><li>Produce online-only music sessions </li></ul><ul><li>Offer track-by-track music streaming </li></ul><ul><li>Invest in exclusive online sports rights </li></ul>TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search
  10. 10. Common Functionality <ul><li>Consistent design </li></ul><ul><li>Improved navigation </li></ul><ul><li>Personal </li></ul><ul><li>Social </li></ul><ul><li>Multi-device & multi-platform </li></ul><ul><li>Archive </li></ul><ul><li>Automation </li></ul>TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search
  11. 11. <ul><li>Up to 360 posts to close </li></ul><ul><ul><li>FM&T: 120 posts </li></ul></ul><ul><ul><li>Vision: 85-90 posts </li></ul></ul><ul><ul><li>Journalism (News and Nations non-News): 70 posts </li></ul></ul><ul><ul><li>A&M: 35-39 posts </li></ul></ul><ul><ul><li>Children ’ s: 17 posts </li></ul></ul><ul><ul><li>Sport: 24 posts </li></ul></ul><ul><li>Numbers are approximate & subject to consultation with staff & Trade Unions </li></ul>Implications for Staff
  12. 12. <ul><li>One single unified strategy for one service </li></ul><ul><li>A world-class digital service re-focused on quality with clearer boundaries </li></ul><ul><li>Ten distinctive products with a clear sense of editorial purpose and scope </li></ul><ul><li>Converged editorial and technology teams, with six products based in Salford </li></ul><ul><li>Commitment to transparency and accountability to both the BBC Trust and industry </li></ul><ul><li>Phased changes take place over the next two years </li></ul>Summary

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