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Customers don't know what they want quotes


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Customers don't know what they want quotes

  1. 1. Customers don‘t know what they want!14.05.2012 (Mo.)
  2. 2. „A lot of times, people dont know what they want until you show it to them.“ Steve Jobs (Mo.)
  3. 3. „Customers don’t know what they want. It’s very hard to envision the solution you want without actually seeing it.“ Marty Cagan (Mo.)
  4. 4. „The critical failing of user interviews is that you’re asking people to either remember past use or speculate on future use of a system.“ Jakob Nielsen "the guru of Web page usability" (The New York Times). (Mo.)
  5. 5. „[The assumption that a] reasonably well-defined set of requirements exists, if we only take the time to understand them, is wrong.“ Dean Leffingwell Buch „Scaling Software Agility“, Seite 17-2714.05.2012 (Mo.)
  6. 6. „Customers don’t know what’s possible. Most have no idea about the enabling technologies involved.“ Marty Cagan (Mo.)
  7. 7. „You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new.“ Steve Jobs (Mo.)
  8. 8. and so it goes: „80% of software features are never used.“ While surprising to some, the study confirmed what many had long suspected: companies regularly build features that their customers seldom or never use, and most of the value of the software comes Quelle: XP2002, Jim Johnson, Standish group chairman. from a really small subset of features.“14.05.2012 (Mo.)
  9. 9. Want more? UX Myth #21: people can tell you what they want. 13 weitere Beispiele. (Mo.)