SlideShare a Scribd company logo
1 of 24
Download to read offline
ProSiebenSat.1 presentation + CoCollage slides
YouTube
 Tic Tac Girls




• 2nd Most Popular Search Engine by Volume
• 102 Billion video’s were viewed on mobile world wide in 2011
Video is Growing & Mobile
GoPro




• Commodity Hardware separated itself vis Video Sharing
• Video’s viewed 165 Million times
• Sold 800,000 Cameras in 2011
• A ‘Bare Score’ (Brand Audience Engagement) of 5%. Which is
staggering when compared to Lady Gaga at 0.9% or Fox News at
1.9%
Cheezburger Network




• Tops 100 Million monthly views in March 2010
• Over 50 websites in network
• All started with Ben Huh sharing a cat photo via email and saw a
need for a way to share these funny ‘memes’ without clogging up
email inboxes
FoodSpotting




• Just share photos of food...
• Passed 1,000,000 users within 18 months of being created with
little promotion.
Twitter




• $11,000 to buy up the wall space leading into meeting area
• Got people stuck in one place to participate
• Spread across the US and the globe via extremely motivated users
Three Steps
 1) Find or create a way for users to share their interests




• (Old Version) People already shoot
video’s, submit Video’s to TV stations

•People are already taking photos of
their food, give them a way to share
Three Steps
 2) Visualize that information in a way that is visually
 stimulating, content appropriate and efficient.




•Twitter relinquished this task early on
•Users Created great visualizations
•They stepped back in with their own apps / visualizations to
great success
•CheezBurger is always working to make the interface easier to
use and visualize user content
Three Steps
 3) Filter and Moderate users and content very carefully
 without slowing them down.


• Don’t fight to filter
• Don’t move the conversation to a secure channel
• Others have the same issues
• Follow the flow and end up with a great relationship
• Now you have a dialogue where you can solve their problem
for others to see



“We were listening, we care, we fixed
the issue and here is how. You let us
know if we can help you in any way
possible, here are here for you!”
ProSiebenSat.1 presentation + CoCollage slides
Current Problem




• Social networks separate people
• Everyone is looking at their phone
• Being very social in a very unsocial way
The solution




•Digital bulletin board
•Live posting
•Images, messaging and more
Traction
Signed first Distribution and Revenue deal with
Digital Signage organization.




DropZone is contracted to distribute CoCollage in
28 major markets across US and Canada.
Venue / Distribution



                  Example venues in NW include
                 Belltown Pub, The Social and Blitz
                                Bar


•Doubled distribution between July 1st - September 1st
•Currently distributed in 7 major markets
•21 New Markets coming online by December 1st
•On pace to increase distribution an additional 50% by October 1st
Go to market
         Digital Signage Distributors and Partners
                        •Transforms current digital signs to be
                         Socially Engaging
Signed
                        •Builds user data for targeted
                         advertising on the user’s mobile
                        device


Engaged




Targeting
Events


                  - Nicky Digital
                                                                        - Nicky Digital




                                    - Nicky Digital


     - Nicky Digital

                                                      - Nicky Digital

NickyDigital           Phillipi
Events


                  - Nicky Digital
                                                                        - Nicky Digital




                                    - Nicky Digital


     - Nicky Digital
                                                                        See photos from tonight at
                                                      - Nicky Digital        NickyDigital.com
NickyDigital           Phillipi
Customization


CoCollage can create an app, available in
the iPhone app store, that would offer all
the functionality offered by CoCollage but
would be branded and could be used at
future events.

                                             NickyDigital
Social Layer




CoCollage is the Social layer, making digital signage socially
engaging and making the ads they run hyper targeted and
actionable from a mobile phone.
Market opportunities
$13 Billion 2010 US OOH
 Advertisement Market

$7 Billion 2010 US DOOH
 Advertisement Market                    Digital Signage

 2,000,000+ US Digital
         Signs

Growing to 7,000,000 US
  Digital Signs by 2017
                            Indoor                     Concerts,
                          Billboards /                Conferences,
                          Advertising                 Conventions
Tyler                           Jon
     Phillipi                       Trohimovich
            CEO                             VP Sales
    Management, Business                Sales and Marketing
 Development and Marketing            Background. 10+ Years
 Background. Managed Digital        Leading Marketing and Sales
Displays and Social Networking       at Microsoft and T-Mobile
   technologies at a rapidly
       growing startup

                                         Jeff
  Daniel
                                           Caley
    McDonald                                  COO
             CTO                   Product Management, Testing
Web Development and System         and QA background. Manager
Architecture background. Lead      for Automated Testing group
   Developer for Washington            with Boeing’s ENOVIA
 Student Achievement Council



     Bryan                              Andy
       Bakotich                          Caley
                                        Software Engineer
Infrastructure Administrator          Software Development, UI
         Infrastructure,               and Mobile background.
LINUX & Open Source background.       Software Lead at Data I/O
Developer for Washington Student
      Achievement Council
Big Picture




               Drive Revenue By
•Increasing network size
•Increasing partner advertising revenue
•Delivering new features like video ads and games
ProSiebenSat.1 presentation + CoCollage slides

More Related Content

What's hot

Market opportunity news flash americas
Market opportunity news flash americasMarket opportunity news flash americas
Market opportunity news flash americasBusiness Finland
 
Digital Marketing Cases: presentation for BBDO Moscow Digital Wordshop
Digital Marketing Cases: presentation for BBDO Moscow Digital WordshopDigital Marketing Cases: presentation for BBDO Moscow Digital Wordshop
Digital Marketing Cases: presentation for BBDO Moscow Digital WordshopZigurds Zakis
 
Technology in 2022
Technology in 2022Technology in 2022
Technology in 2022jaylaryan
 
Social Networks for Innovation
Social Networks for InnovationSocial Networks for Innovation
Social Networks for InnovationCSRA, Inc.
 
EMT Corporate profile Europe
EMT Corporate profile EuropeEMT Corporate profile Europe
EMT Corporate profile EuropeEmt John
 
Startups: The Scene in Korea. (TechCrunch, Japan)
Startups: The Scene in Korea. (TechCrunch, Japan)Startups: The Scene in Korea. (TechCrunch, Japan)
Startups: The Scene in Korea. (TechCrunch, Japan)Richard Min
 
EMT Corporate Profile ASIA 2012
EMT Corporate Profile ASIA 2012EMT Corporate Profile ASIA 2012
EMT Corporate Profile ASIA 2012Emt John
 
UMN's Plans Book for AOL
UMN's Plans Book for AOLUMN's Plans Book for AOL
UMN's Plans Book for AOLJeanine Lilke
 

What's hot (12)

Market opportunity news flash americas
Market opportunity news flash americasMarket opportunity news flash americas
Market opportunity news flash americas
 
Digital Marketing Cases: presentation for BBDO Moscow Digital Wordshop
Digital Marketing Cases: presentation for BBDO Moscow Digital WordshopDigital Marketing Cases: presentation for BBDO Moscow Digital Wordshop
Digital Marketing Cases: presentation for BBDO Moscow Digital Wordshop
 
Technology in 2022
Technology in 2022Technology in 2022
Technology in 2022
 
Social Networks for Innovation
Social Networks for InnovationSocial Networks for Innovation
Social Networks for Innovation
 
SoDA 2010 Digital Marketing Outlook
SoDA 2010 Digital Marketing OutlookSoDA 2010 Digital Marketing Outlook
SoDA 2010 Digital Marketing Outlook
 
EMT Corporate profile Europe
EMT Corporate profile EuropeEMT Corporate profile Europe
EMT Corporate profile Europe
 
Startups: The Scene in Korea. (TechCrunch, Japan)
Startups: The Scene in Korea. (TechCrunch, Japan)Startups: The Scene in Korea. (TechCrunch, Japan)
Startups: The Scene in Korea. (TechCrunch, Japan)
 
EMT Corporate Profile ASIA 2012
EMT Corporate Profile ASIA 2012EMT Corporate Profile ASIA 2012
EMT Corporate Profile ASIA 2012
 
Aim Final Plans Book
Aim Final Plans BookAim Final Plans Book
Aim Final Plans Book
 
UMN's Plans Book for AOL
UMN's Plans Book for AOLUMN's Plans Book for AOL
UMN's Plans Book for AOL
 
AOL Strategy Plans Book
AOL Strategy Plans BookAOL Strategy Plans Book
AOL Strategy Plans Book
 
Future of Search
Future of SearchFuture of Search
Future of Search
 

Viewers also liked

Velg Japansk
Velg JapanskVelg Japansk
Velg JapanskNHH
 
Velgfransk!
Velgfransk!Velgfransk!
Velgfransk!NHH
 
Can Microsoft Replace your PBX?
Can Microsoft Replace your PBX?Can Microsoft Replace your PBX?
Can Microsoft Replace your PBX?Shane Callaghan
 
Velg engelsk
Velg engelskVelg engelsk
Velg engelskNHH
 
Data Visualization Case Studies
Data Visualization Case StudiesData Visualization Case Studies
Data Visualization Case Studiesjfgray
 
William Giba Digital Resume/CV
William Giba Digital Resume/CV William Giba Digital Resume/CV
William Giba Digital Resume/CV William Giba
 

Viewers also liked (7)

Velg Japansk
Velg JapanskVelg Japansk
Velg Japansk
 
Velgfransk!
Velgfransk!Velgfransk!
Velgfransk!
 
Can Microsoft Replace your PBX?
Can Microsoft Replace your PBX?Can Microsoft Replace your PBX?
Can Microsoft Replace your PBX?
 
Penzugyek200908
Penzugyek200908Penzugyek200908
Penzugyek200908
 
Velg engelsk
Velg engelskVelg engelsk
Velg engelsk
 
Data Visualization Case Studies
Data Visualization Case StudiesData Visualization Case Studies
Data Visualization Case Studies
 
William Giba Digital Resume/CV
William Giba Digital Resume/CV William Giba Digital Resume/CV
William Giba Digital Resume/CV
 

Similar to ProSiebenSat.1 presentation + CoCollage slides

Monetising Digital Platforms & Rights
Monetising Digital Platforms & RightsMonetising Digital Platforms & Rights
Monetising Digital Platforms & RightsVision+Media
 
Social Media - Two Decades of Change
Social Media  - Two Decades of Change Social Media  - Two Decades of Change
Social Media - Two Decades of Change nutritionistrepublic
 
David brooks projects and clients march 2014
David brooks projects and clients   march 2014David brooks projects and clients   march 2014
David brooks projects and clients march 2014David Brooks
 
HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506Hungry Digital Limited
 
DigitasLBi China Credential
DigitasLBi China Credential DigitasLBi China Credential
DigitasLBi China Credential DigitasLBi_China
 
Populous Media Partners - Capabilities Presentation
Populous Media Partners - Capabilities PresentationPopulous Media Partners - Capabilities Presentation
Populous Media Partners - Capabilities PresentationPopulous Media
 
Golden digital credentials final 240715
Golden digital credentials final 240715Golden digital credentials final 240715
Golden digital credentials final 240715goldendigitalads
 
Marketing to Teens & Millennials: The shape of digital success
Marketing to Teens & Millennials: The shape of digital success Marketing to Teens & Millennials: The shape of digital success
Marketing to Teens & Millennials: The shape of digital success Siegel+Gale
 
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...Tim McDonald
 
Leveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media MarketingLeveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media MarketingDr Matt McDougall
 
Agile Marketing: How To Do it, and Do It
Agile Marketing: How To Do it, and Do ItAgile Marketing: How To Do it, and Do It
Agile Marketing: How To Do it, and Do ItRohn Jay Miller
 
Agile Marketing: How to Do It, and Do It
Agile Marketing: How to Do It, and Do ItAgile Marketing: How to Do It, and Do It
Agile Marketing: How to Do It, and Do ItRohn Jay Miller
 
NSAC Plans Book, 2007-08, AIM
NSAC Plans Book, 2007-08, AIMNSAC Plans Book, 2007-08, AIM
NSAC Plans Book, 2007-08, AIMjimhagen
 

Similar to ProSiebenSat.1 presentation + CoCollage slides (20)

Monetising Digital Platforms & Rights
Monetising Digital Platforms & RightsMonetising Digital Platforms & Rights
Monetising Digital Platforms & Rights
 
Social Media - Two Decades of Change
Social Media  - Two Decades of Change Social Media  - Two Decades of Change
Social Media - Two Decades of Change
 
David brooks projects and clients march 2014
David brooks projects and clients   march 2014David brooks projects and clients   march 2014
David brooks projects and clients march 2014
 
Social Influence Marketing - for Hotels
Social Influence Marketing - for HotelsSocial Influence Marketing - for Hotels
Social Influence Marketing - for Hotels
 
HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506
 
DigitasLBi China Credential
DigitasLBi China Credential DigitasLBi China Credential
DigitasLBi China Credential
 
Evaluating Social Media
Evaluating Social MediaEvaluating Social Media
Evaluating Social Media
 
Using Social Media to Market Yourself or Your Business (Nicole Newman)
Using Social Media to Market Yourself or Your Business (Nicole Newman)Using Social Media to Market Yourself or Your Business (Nicole Newman)
Using Social Media to Market Yourself or Your Business (Nicole Newman)
 
Populous Media Partners - Capabilities Presentation
Populous Media Partners - Capabilities PresentationPopulous Media Partners - Capabilities Presentation
Populous Media Partners - Capabilities Presentation
 
Flett Consulting
Flett ConsultingFlett Consulting
Flett Consulting
 
Golden digital credentials final 240715
Golden digital credentials final 240715Golden digital credentials final 240715
Golden digital credentials final 240715
 
Marketing to Teens & Millennials: The shape of digital success
Marketing to Teens & Millennials: The shape of digital success Marketing to Teens & Millennials: The shape of digital success
Marketing to Teens & Millennials: The shape of digital success
 
JLPR Capabilities
JLPR CapabilitiesJLPR Capabilities
JLPR Capabilities
 
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...
 
Leveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media MarketingLeveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media Marketing
 
Leveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media MarketingLeveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media Marketing
 
Atlantic Sponsorship Fourm Presentation
Atlantic Sponsorship Fourm PresentationAtlantic Sponsorship Fourm Presentation
Atlantic Sponsorship Fourm Presentation
 
Agile Marketing: How To Do it, and Do It
Agile Marketing: How To Do it, and Do ItAgile Marketing: How To Do it, and Do It
Agile Marketing: How To Do it, and Do It
 
Agile Marketing: How to Do It, and Do It
Agile Marketing: How to Do It, and Do ItAgile Marketing: How to Do It, and Do It
Agile Marketing: How to Do It, and Do It
 
NSAC Plans Book, 2007-08, AIM
NSAC Plans Book, 2007-08, AIMNSAC Plans Book, 2007-08, AIM
NSAC Plans Book, 2007-08, AIM
 

ProSiebenSat.1 presentation + CoCollage slides

  • 2. YouTube Tic Tac Girls • 2nd Most Popular Search Engine by Volume • 102 Billion video’s were viewed on mobile world wide in 2011
  • 3. Video is Growing & Mobile
  • 4. GoPro • Commodity Hardware separated itself vis Video Sharing • Video’s viewed 165 Million times • Sold 800,000 Cameras in 2011 • A ‘Bare Score’ (Brand Audience Engagement) of 5%. Which is staggering when compared to Lady Gaga at 0.9% or Fox News at 1.9%
  • 5. Cheezburger Network • Tops 100 Million monthly views in March 2010 • Over 50 websites in network • All started with Ben Huh sharing a cat photo via email and saw a need for a way to share these funny ‘memes’ without clogging up email inboxes
  • 6. FoodSpotting • Just share photos of food... • Passed 1,000,000 users within 18 months of being created with little promotion.
  • 7. Twitter • $11,000 to buy up the wall space leading into meeting area • Got people stuck in one place to participate • Spread across the US and the globe via extremely motivated users
  • 8. Three Steps 1) Find or create a way for users to share their interests • (Old Version) People already shoot video’s, submit Video’s to TV stations •People are already taking photos of their food, give them a way to share
  • 9. Three Steps 2) Visualize that information in a way that is visually stimulating, content appropriate and efficient. •Twitter relinquished this task early on •Users Created great visualizations •They stepped back in with their own apps / visualizations to great success •CheezBurger is always working to make the interface easier to use and visualize user content
  • 10. Three Steps 3) Filter and Moderate users and content very carefully without slowing them down. • Don’t fight to filter • Don’t move the conversation to a secure channel • Others have the same issues • Follow the flow and end up with a great relationship • Now you have a dialogue where you can solve their problem for others to see “We were listening, we care, we fixed the issue and here is how. You let us know if we can help you in any way possible, here are here for you!”
  • 12. Current Problem • Social networks separate people • Everyone is looking at their phone • Being very social in a very unsocial way
  • 13. The solution •Digital bulletin board •Live posting •Images, messaging and more
  • 14. Traction Signed first Distribution and Revenue deal with Digital Signage organization. DropZone is contracted to distribute CoCollage in 28 major markets across US and Canada.
  • 15. Venue / Distribution Example venues in NW include Belltown Pub, The Social and Blitz Bar •Doubled distribution between July 1st - September 1st •Currently distributed in 7 major markets •21 New Markets coming online by December 1st •On pace to increase distribution an additional 50% by October 1st
  • 16. Go to market Digital Signage Distributors and Partners •Transforms current digital signs to be Socially Engaging Signed •Builds user data for targeted advertising on the user’s mobile device Engaged Targeting
  • 17. Events - Nicky Digital - Nicky Digital - Nicky Digital - Nicky Digital - Nicky Digital NickyDigital Phillipi
  • 18. Events - Nicky Digital - Nicky Digital - Nicky Digital - Nicky Digital See photos from tonight at - Nicky Digital NickyDigital.com NickyDigital Phillipi
  • 19. Customization CoCollage can create an app, available in the iPhone app store, that would offer all the functionality offered by CoCollage but would be branded and could be used at future events. NickyDigital
  • 20. Social Layer CoCollage is the Social layer, making digital signage socially engaging and making the ads they run hyper targeted and actionable from a mobile phone.
  • 21. Market opportunities $13 Billion 2010 US OOH Advertisement Market $7 Billion 2010 US DOOH Advertisement Market Digital Signage 2,000,000+ US Digital Signs Growing to 7,000,000 US Digital Signs by 2017 Indoor Concerts, Billboards / Conferences, Advertising Conventions
  • 22. Tyler Jon Phillipi Trohimovich CEO VP Sales Management, Business Sales and Marketing Development and Marketing Background. 10+ Years Background. Managed Digital Leading Marketing and Sales Displays and Social Networking at Microsoft and T-Mobile technologies at a rapidly growing startup Jeff Daniel Caley McDonald COO CTO Product Management, Testing Web Development and System and QA background. Manager Architecture background. Lead for Automated Testing group Developer for Washington with Boeing’s ENOVIA Student Achievement Council Bryan Andy Bakotich Caley Software Engineer Infrastructure Administrator Software Development, UI Infrastructure, and Mobile background. LINUX & Open Source background. Software Lead at Data I/O Developer for Washington Student Achievement Council
  • 23. Big Picture Drive Revenue By •Increasing network size •Increasing partner advertising revenue •Delivering new features like video ads and games

Editor's Notes

  1. \n
  2. http://www.emarketer.com/Article.aspx?R=1008662\nhttp://www.seomoz.org/blog/new-edition-ranking-factors-for-2011-live\nhttp://blogs.imediaconnection.com/blog/2010/12/31/2011-mobile-marketing-strategy/\nhttp://mashable.com/2012/05/19/mobile-marketing-infographic-smartphones/\n\n
  3. \n
  4. http://www.backslashonline.com/index.php?option=com_k2&view=item&id=1311:gopro-a-little-idea-amplified&Itemid=186\nhttp://www.youtube.com/user/GoProCamera\nhttp://youtu.be/A3PDXmYoF5U\n
  5. http://www.privco.com/private-company/cheezburger-network\nhttp://thedailywhat.cheezburger.com/\n\n
  6. http://www.foodspotting.com/find/in/Beaverton-OR-USA\nhttp://betabeat.com/2012/07/foodspotting-amy-cao-alexa-andrzejewski-foursquare-instagram-integration-07112012/\nhttp://readwrite.com/2011/08/10/foodspotting_spikes_to_1_million_users_in_18_month\n
  7. http://mashable.com/2011/03/05/sxsw-launches/\n
  8. \n
  9. \n
  10. http://www.brandingpersonality.com/how-starbucks-built-an-engagin-brand-on-social-media/\nhttp://socialmediatoday.com/node/482878\nhttp://socialmediatoday.com/joseph-ruiz/688001/starbucks-brand-starbucks-brand-identity-personality-experience\n
  11. CoCollage is bridging the gap between the online and offline world\n
  12. The problem:\nCurrent Social Networks separate people instead of bringing them together, putting people on different platforms.\nEveryone is looking at their own phone instead of the shared space.\nPeople are trying to connect but instead are isolated, being social in the most UNSOCIAL way.\n
  13. The Solution\n- We move your online social presence into the real world\n- We are a platform for social engagement, letting people connect across networks and into the real world.\n
  14. \n
  15. - We have gone after different venues and events to test traction\n- Iterated intensely focusing on making the product more engaging and sellable\n- Currently driving our solutions to fit our found distribution channels (blah about them)\n- Moving to a highly scalable total package via those channels\n
  16. \n
  17. CoCollage can be customized and focused around event sponsors and event organizers to make it their own and to give proper representation of brands.\n
  18. \n
  19. CoCollage is not ‘Yet Another Social Network’ (YASN) but a solution for people to share what they what with where they are directly. We also sit on some social networks and auto pull content, but only do that were users have clearly shown they are ‘ok’ with this.\n
  20. CoCollage is a simple way for people to connect and share in public gathering places and events. We see a lot of opportunity to have a sizable impact on these three main areas but our initial focus is on finding distribution partners and SaaS clients in Digital Signage in order to drive revenue early to fund other efforts.\n
  21. We have the team to execute our vision. \nWith the addition of Jon we round out or technical and social expertise with his marketing and sales background. \nWe are also engaging with industry experts to build our advisory board.\n
  22. CoCollage is a platform that connects people to a display and a network of other people. With this we are building ground breaking new user experiences. With a bunch of people connecting together via tiny computers (smart phones) that have touch screens, accelerometers and cameras the things you can build on top of this are astounding.\n- Obvious apps: Trivia and contests between venues.\n- Long term: 3rd party developers can write applications on our platform\n
  23. CoCollage is bridging the gap between the online and offline world.\n