4. GoPro
• Commodity Hardware separated itself vis Video Sharing
• Video’s viewed 165 Million times
• Sold 800,000 Cameras in 2011
• A ‘Bare Score’ (Brand Audience Engagement) of 5%. Which is
staggering when compared to Lady Gaga at 0.9% or Fox News at
1.9%
5. Cheezburger Network
• Tops 100 Million monthly views in March 2010
• Over 50 websites in network
• All started with Ben Huh sharing a cat photo via email and saw a
need for a way to share these funny ‘memes’ without clogging up
email inboxes
6. FoodSpotting
• Just share photos of food...
• Passed 1,000,000 users within 18 months of being created with
little promotion.
7. Twitter
• $11,000 to buy up the wall space leading into meeting area
• Got people stuck in one place to participate
• Spread across the US and the globe via extremely motivated users
8. Three Steps
1) Find or create a way for users to share their interests
• (Old Version) People already shoot
video’s, submit Video’s to TV stations
•People are already taking photos of
their food, give them a way to share
9. Three Steps
2) Visualize that information in a way that is visually
stimulating, content appropriate and efficient.
•Twitter relinquished this task early on
•Users Created great visualizations
•They stepped back in with their own apps / visualizations to
great success
•CheezBurger is always working to make the interface easier to
use and visualize user content
10. Three Steps
3) Filter and Moderate users and content very carefully
without slowing them down.
• Don’t fight to filter
• Don’t move the conversation to a secure channel
• Others have the same issues
• Follow the flow and end up with a great relationship
• Now you have a dialogue where you can solve their problem
for others to see
“We were listening, we care, we fixed
the issue and here is how. You let us
know if we can help you in any way
possible, here are here for you!”
12. Current Problem
• Social networks separate people
• Everyone is looking at their phone
• Being very social in a very unsocial way
14. Traction
Signed first Distribution and Revenue deal with
Digital Signage organization.
DropZone is contracted to distribute CoCollage in
28 major markets across US and Canada.
15. Venue / Distribution
Example venues in NW include
Belltown Pub, The Social and Blitz
Bar
•Doubled distribution between July 1st - September 1st
•Currently distributed in 7 major markets
•21 New Markets coming online by December 1st
•On pace to increase distribution an additional 50% by October 1st
16. Go to market
Digital Signage Distributors and Partners
•Transforms current digital signs to be
Socially Engaging
Signed
•Builds user data for targeted
advertising on the user’s mobile
device
Engaged
Targeting
17. Events
- Nicky Digital
- Nicky Digital
- Nicky Digital
- Nicky Digital
- Nicky Digital
NickyDigital Phillipi
18. Events
- Nicky Digital
- Nicky Digital
- Nicky Digital
- Nicky Digital
See photos from tonight at
- Nicky Digital NickyDigital.com
NickyDigital Phillipi
19. Customization
CoCollage can create an app, available in
the iPhone app store, that would offer all
the functionality offered by CoCollage but
would be branded and could be used at
future events.
NickyDigital
20. Social Layer
CoCollage is the Social layer, making digital signage socially
engaging and making the ads they run hyper targeted and
actionable from a mobile phone.
21. Market opportunities
$13 Billion 2010 US OOH
Advertisement Market
$7 Billion 2010 US DOOH
Advertisement Market Digital Signage
2,000,000+ US Digital
Signs
Growing to 7,000,000 US
Digital Signs by 2017
Indoor Concerts,
Billboards / Conferences,
Advertising Conventions
22. Tyler Jon
Phillipi Trohimovich
CEO VP Sales
Management, Business Sales and Marketing
Development and Marketing Background. 10+ Years
Background. Managed Digital Leading Marketing and Sales
Displays and Social Networking at Microsoft and T-Mobile
technologies at a rapidly
growing startup
Jeff
Daniel
Caley
McDonald COO
CTO Product Management, Testing
Web Development and System and QA background. Manager
Architecture background. Lead for Automated Testing group
Developer for Washington with Boeing’s ENOVIA
Student Achievement Council
Bryan Andy
Bakotich Caley
Software Engineer
Infrastructure Administrator Software Development, UI
Infrastructure, and Mobile background.
LINUX & Open Source background. Software Lead at Data I/O
Developer for Washington Student
Achievement Council
23. Big Picture
Drive Revenue By
•Increasing network size
•Increasing partner advertising revenue
•Delivering new features like video ads and games
CoCollage is bridging the gap between the online and offline world\n
The problem:\nCurrent Social Networks separate people instead of bringing them together, putting people on different platforms.\nEveryone is looking at their own phone instead of the shared space.\nPeople are trying to connect but instead are isolated, being social in the most UNSOCIAL way.\n
The Solution\n- We move your online social presence into the real world\n- We are a platform for social engagement, letting people connect across networks and into the real world.\n
\n
- We have gone after different venues and events to test traction\n- Iterated intensely focusing on making the product more engaging and sellable\n- Currently driving our solutions to fit our found distribution channels (blah about them)\n- Moving to a highly scalable total package via those channels\n
\n
CoCollage can be customized and focused around event sponsors and event organizers to make it their own and to give proper representation of brands.\n
\n
CoCollage is not ‘Yet Another Social Network’ (YASN) but a solution for people to share what they what with where they are directly. We also sit on some social networks and auto pull content, but only do that were users have clearly shown they are ‘ok’ with this.\n
CoCollage is a simple way for people to connect and share in public gathering places and events. We see a lot of opportunity to have a sizable impact on these three main areas but our initial focus is on finding distribution partners and SaaS clients in Digital Signage in order to drive revenue early to fund other efforts.\n
We have the team to execute our vision. \nWith the addition of Jon we round out or technical and social expertise with his marketing and sales background. \nWe are also engaging with industry experts to build our advisory board.\n
CoCollage is a platform that connects people to a display and a network of other people. With this we are building ground breaking new user experiences. With a bunch of people connecting together via tiny computers (smart phones) that have touch screens, accelerometers and cameras the things you can build on top of this are astounding.\n- Obvious apps: Trivia and contests between venues.\n- Long term: 3rd party developers can write applications on our platform\n
CoCollage is bridging the gap between the online and offline world.\n