Patron Driven Acquisition of   Journal Articles from    ReadCube Access                               Phill Jones         ...
An Underlying Problem                                  Serial Expenditures in ARL Libraries (n=107)                    300...
Why ReadCube Access?       Percentage of respondents• Earlier this year, ReadCube conducted a user survey on journal  acce...
Survey of ‘Coping Responses’                                      • The Pie Chart shows all responses to                  ...
The Hunt for a Sustainable Model                                             Q: Is Open Access                            ...
Diversity in Access Models• Diversity in levels of funding and access in  both readership and authorship• Usage rates vary...
Patron Driven Acquisition in a     Multi-Access Landscape• Provide instant access to more content without  paying for what...
ReadCube Web Reader: More than Just          a PDF viewer                         • Clickable references                  ...
ReadCube Desktop App                        An intuitive                        interface for the                        e...
Removing the Barriers to       Supplementary AccessPatron Driven Acquisition can reverse the trend          of library dis...
Trial At The University Of Utah• Objective   – Develop a program that would offer reduced cost access to     scientific ar...
Trial Conclusion‘ReadCube Access represents good valuefor money and a sustainable model’         -Rick Anderson, Interim D...
Lessons and User Feedback1. Users appreciate the immediacy and ease of   ReadCube Access2. Fears of abuse of the system ha...
Making ReadCube Access             Available in the Browser•   IP address is used to identify users from participating ins...
Appropriate Copy Problem•   In addition to the publisher’s site, a given article may be available from an    aggregator, r...
A New Approach to the Appropriate         Copy Problem• ReadCube tests for access to the article at  multiple locations in...
Price Structure and Comparison            with Nature AOD•   ReadCube Access offers a lower cost single article solution  ...
Developments and Plans• Recently implemented enhanced PDF on Wiley  Online Library• We are in talks with several major pub...
Contactphill.jones@readcube.comFree ReadCube download:   www.readcube.com
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ReadCube SCELC Vendor Day

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ReadCube Access is an upcoming product from Labtiva, Inc that combines some of the features of NPGs popular Articles on Demand service with a ReadCube's innovative approach to reduced cost patron driven acquisition. Suitable for libraries seeking to maximize the amount of content offered to patrons with a limited budget, ReadCube Access offers both rentals and rights-restricted purchases of content at a lower price than AoD. ReadCube is also developing a novel solution to the appropriate copy problem and will soon expand coverage to other publishers.

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  • ReadCube SCELC Vendor Day

    1. 1. Patron Driven Acquisition of Journal Articles from ReadCube Access Phill Jones VP Business Development, Labtiva Phill.Jones@readcube.com
    2. 2. An Underlying Problem Serial Expenditures in ARL Libraries (n=107) 300% • Scholarly output Serial (Unit cost) doubles every 20 250% Serial Expenditure years 200% Serials Purchased • In line with growthChange since 1986 150% Linear (Serial Expenditure) in knowledge workers 100% 50% 0% 1986 1991 1996 2001 -50% • At the same time, library funding is falling • Library budgets under increasing pressure
    3. 3. Why ReadCube Access? Percentage of respondents• Earlier this year, ReadCube conducted a user survey on journal access• All researchers reported seeing a paywall in the last 12 months• Average = 2.8 times per month
    4. 4. Survey of ‘Coping Responses’ • The Pie Chart shows all responses to paywall events • Respondents only report using PPV on 3.6% of occasions • Only 11% ever purchase through PPV* • 25% of events result in an ILL request • Users use file sharing 40% of the time* Results consistent with Access to • Data shows an alarming trend towardScholarly content: Gaps and disintermediation of librariesBarriers, JiSC/RiN Dec-2011
    5. 5. The Hunt for a Sustainable Model Q: Is Open Access the solution? A: Partially• Transitional period requires extra funding• Cost for UK alone = £38m /year• The UK is setting up a £10m fund to offset these costs http://repository.jisc.ac.uk/610/
    6. 6. Diversity in Access Models• Diversity in levels of funding and access in both readership and authorship• Usage rates vary by field and article type Open Patron Access Driven Publishers Acquisition Inter- Library Loan Repositories Subscription Access
    7. 7. Patron Driven Acquisition in a Multi-Access Landscape• Provide instant access to more content without paying for what your patrons aren’t using• Helps maintain engagement with patrons – The trend towards ‘back-channeling’ of content makes the library less visible and makes it harder to justify budget• Measure demand and inform collection decisions• Not all titles will make sense to purchase this way – Some high impact titles have CPD’s in the <$1 – PDA gives supplementary access to a large range of titles – Similar role to ILL but at a lower cost
    8. 8. ReadCube Web Reader: More than Just a PDF viewer • Clickable references • Author search • Figure viewer • Supplementary material • Editor’s summaries • Related content • Altmetrics • Snippets from citing articles • Citation export • Social features In the Future • Data sets • Links to product pages for materials used
    9. 9. ReadCube Desktop App An intuitive interface for the entire lifecylce of an article Automateddiscovery toolsenable users tofind RELEVANTcontent quickly
    10. 10. Removing the Barriers to Supplementary AccessPatron Driven Acquisition can reverse the trend of library disintermediation • Easy to use • Instant delivery • ‘Free’ to the user • Library creates pre- paid fund • Seamless integration into existing discovery pathways
    11. 11. Trial At The University Of Utah• Objective – Develop a program that would offer reduced cost access to scientific articles on a PDA basis – Assess whether researchers prefer ReadCube access to ILL• Method – ReadCube Access was built into our reference management software – Reduced prices were offered in return for certain usage restrictions – Promotion was limited to approx. 1,090 faculty and post-doctoral fellows (~25% of campus) – Rate of purchases compared to the average rate of ILL requests• Results – Number of ReadCube Access purchases ~50% higher than expected when compared to ILL
    12. 12. Trial Conclusion‘ReadCube Access represents good valuefor money and a sustainable model’ -Rick Anderson, Interim Dean, Marriot Library, Utah
    13. 13. Lessons and User Feedback1. Users appreciate the immediacy and ease of ReadCube Access2. Fears of abuse of the system haven’t been borne out3. A web based solution is important for people who cannot install software on their lab or office computers4. A client based solution is needed for those sensitive to needing to feel like they ‘permanently acquired’ the content
    14. 14. Making ReadCube Access Available in the Browser• IP address is used to identify users from participating institutions• The library patron is redirected to the Web Reader• Transaction can then be completed within the browser• Web Reader and Desktop purchases automatically sync
    15. 15. Appropriate Copy Problem• In addition to the publisher’s site, a given article may be available from an aggregator, repository, or other location• Not all users have access to a given article in the same location• Knowledgebases have 20-40% error rates, particularly high for aggregators• Users often struggle to find content that they have rights to access
    16. 16. A New Approach to the Appropriate Copy Problem• ReadCube tests for access to the article at multiple locations in the background• Currently supported: More to follow…
    17. 17. Price Structure and Comparison with Nature AOD• ReadCube Access offers a lower cost single article solution – There is a flat-rate SCELC member discount of 5%• Articles purchased in ReadCube Access have usage restrictions – Articles can be downloaded to the user’s desktop but cannot be opened in any other software – Optional rental tier, which becomes inaccessible after 48Hrs and cannot be printed• A feature comparison with NPG AoD is shown below Accessible for… Open in any Printable Price PDF viewerRental 48 Hrs No No $3.99Cloud Purchase Indefinitely No Yes $9.99NPG AoD Indefinitely Yes Yes Starting at $10
    18. 18. Developments and Plans• Recently implemented enhanced PDF on Wiley Online Library• We are in talks with several major publishers to expand the service• Long term goals: – Cross-publisher PDA platform – Robust solution to appropriate copy problem – Accelerate academic progress by making patrons’ lives easier
    19. 19. Contactphill.jones@readcube.comFree ReadCube download: www.readcube.com

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