THE IPAD AND
WHAT IT MEANS
FOR EMAIL MARKETERS
NOVEMBER 16TH 2010
PHILIP STOREY
THE FOLD & RENDERING
NOT JUST TABLETS
DESIGN FOR TABLETS
AND MOBILE DEVICES
SOMETHING NEW
TABLETS ARE
BECOMING A PART
OF OUR LIVES
THE FOLD
ALLOW A MAXIMUM OF 400 PIXELS IN A
DESKTOP ENVIRONMENT
BUT WHAT ABOUT THE IPAD?
THE FOLD - WINDOWS LIVE – BROWSER 27 INCH SCREEN
THE FOLD - WINDOWS LIVE – IPAD SAFARI HORIZONTAL
THE FOLD - WINDOWS LIVE – IPAD, SAFARI VERTICAL
RENDERING
• IPAD RENDERS EMAILS WITH THE SAFARI
ENGINE
• ANIMATION
• FILE SIZE (WEIGHT)
• IMAGE SIZE (DIMENSIONS)
COMMON
RENDERING
ERRORS
WHY IS RENDERING
SO IMPORTANT?
BUT…
THIS IS NOT
JUST ABOUT
TABLETS
THE FOLD - WINDOWS LIVE – IPHONE, SAFARI HORIZONTAL
THE FOLD - WINDOWS LIVE – IPHONE, SAFARI VERTICAL
THE FOLD - WINDOWS LIVE – IPHONE, SAFARI VERTICAL
QUESTIONS
CONVERSATION
P.STOREY@ECIRCLE.COM
@PHILIPSTOREY
INNOVATIVE-EMAIL.COM
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
iPad - What email marketers need to know now
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iPad - What email marketers need to know now

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iPad - What email marketers need to know now

  1. 1. THE IPAD AND WHAT IT MEANS FOR EMAIL MARKETERS NOVEMBER 16TH 2010 PHILIP STOREY
  2. 2. THE FOLD & RENDERING NOT JUST TABLETS DESIGN FOR TABLETS AND MOBILE DEVICES SOMETHING NEW
  3. 3. TABLETS ARE BECOMING A PART OF OUR LIVES
  4. 4. THE FOLD ALLOW A MAXIMUM OF 400 PIXELS IN A DESKTOP ENVIRONMENT BUT WHAT ABOUT THE IPAD?
  5. 5. THE FOLD - WINDOWS LIVE – BROWSER 27 INCH SCREEN
  6. 6. THE FOLD - WINDOWS LIVE – IPAD SAFARI HORIZONTAL
  7. 7. THE FOLD - WINDOWS LIVE – IPAD, SAFARI VERTICAL
  8. 8. RENDERING • IPAD RENDERS EMAILS WITH THE SAFARI ENGINE • ANIMATION • FILE SIZE (WEIGHT) • IMAGE SIZE (DIMENSIONS)
  9. 9. COMMON RENDERING ERRORS
  10. 10. WHY IS RENDERING SO IMPORTANT?
  11. 11. BUT… THIS IS NOT JUST ABOUT TABLETS
  12. 12. THE FOLD - WINDOWS LIVE – IPHONE, SAFARI HORIZONTAL
  13. 13. THE FOLD - WINDOWS LIVE – IPHONE, SAFARI VERTICAL
  14. 14. THE FOLD - WINDOWS LIVE – IPHONE, SAFARI VERTICAL
  15. 15. QUESTIONS
  16. 16. CONVERSATION P.STOREY@ECIRCLE.COM @PHILIPSTOREY INNOVATIVE-EMAIL.COM

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