Case Analysis Campbell Soup

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Case Analysis Campbell Soup

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Case Analysis Campbell Soup

  1. 1. Campbell Soup Ltd.<br />Case Analysis by Philipp Muedder<br />
  2. 2. Overview<br />Introduction<br />SWOT Analysis<br />Recommendations<br />Conclusion<br />References<br />
  3. 3. Introduction<br />Problem Statement:<br />“What actions does Campbell Soup Ltd. needs to take in order to keep growing and outpacing the competition in the next five years?” <br /><ul><li>Introduction
  4. 4. SWOT Analysis
  5. 5. Recommendation
  6. 6. Conclusion
  7. 7. References</li></li></ul><li>Introduction<br />Company founded by Joseph Campbell & Abraham Jefferson in 1869<br />In 1896 major restructure of the firm took place due to Jefferson’s resign<br />John Dorrance is hired (former MIT graduate in chemistry)<br />In 1899 Dorrance developed a commercially viable method for condensing soup<br /><ul><li>Introduction
  8. 8. SWOT Analysis
  9. 9. Recommendation
  10. 10. Conclusion
  11. 11. References</li></li></ul><li>Introduction<br />Sold 16 million cans of soup by 1904<br />1922 – Company got incorporated <br />1954 – Campbell Soup’s IPO on the New York Stock Exchange<br />Campbell strongly believed in expanding through acquisitions<br /><ul><li>Introduction
  12. 12. SWOT Analysis
  13. 13. Recommendation
  14. 14. Conclusion
  15. 15. References</li></li></ul><li>Introduction<br />1930 - Campbell started operating in the Canadian market<br />By the time as a subsidiary of Campbell Soup ltd.<br />1983 – Campbell decided to go public on the Toronto Stock Exchange<br />Had to offer 30% of the shares to Canadian Investors <br /><ul><li>Introduction
  16. 16. SWOT Analysis
  17. 17. Recommendation
  18. 18. Conclusion
  19. 19. References</li></li></ul><li>SWOT Analysis<br />Strength:<br />Strong ties between Canadian CEO and overall CEO<br />Efficient use of the suppliers<br />Using two suppliers for every product that needs to be acquired<br />Results are lower costs and supply security<br /><ul><li>Introduction
  20. 20. SWOT Analysis
  21. 21. Recommendation
  22. 22. Conclusion
  23. 23. References</li></li></ul><li>SWOT Analysis<br />Strength:<br />Efficient & flexible operation of plants<br /><ul><li>Introduction
  24. 24. SWOT Analysis
  25. 25. Recommendation
  26. 26. Conclusion
  27. 27. References</li></ul>Exhibit 8. Comparative Unit Cost and Plant Capacity Data on Two Products 1988 (in Cdn$). ((Crossan M. et. al., 2008)<br />
  28. 28. SWOT Analysis<br />Weaknesses:<br />Problems regarding the Chicken and mushroom farms<br />1988 – Diseases killed 80% of mushroom crop<br />Same summer decimated 30% of Chicken yield<br />In past worked to closely with headquarters on issues such as strategic decision making & operations management<br /><ul><li>Introduction
  29. 29. SWOT Analysis
  30. 30. Recommendation
  31. 31. Conclusion
  32. 32. References</li></li></ul><li>SWOT Analysis<br />Opportunities:<br />IPO provided company to win & retain talent<br />Knowing what the competition will do next!<br />The change of the grocery store environment<br />Box stores<br />Private label brands<br /><ul><li>Introduction
  33. 33. SWOT Analysis
  34. 34. Recommendation
  35. 35. Conclusion
  36. 36. References</li></ul> Great opportunity to get a head start <br />
  37. 37. SWOT Analysis<br />Threats:<br />Main threat lies internally<br />Company is resting on the very good past year performances<br />The dismantling of the FIRA<br />Companies don’t have to benefit the Canadians anymore in the sense of offering shares<br />Introduction of the FTA<br /><ul><li>Introduction
  38. 38. SWOT Analysis
  39. 39. Recommendation
  40. 40. Conclusion
  41. 41. References</li></li></ul><li>SWOT Analysis<br />Threats:<br />Introduction of the FTA<br />The Free trade agreement lowers barriers of entry for American firms entering the Canadian market<br />Former 25% tariffs on food will be abolished within next 2 years<br /><ul><li>Introduction
  42. 42. SWOT Analysis
  43. 43. Recommendation
  44. 44. Conclusion
  45. 45. References</li></li></ul><li>Recommendation<br />Get further into the Private label market<br />Will become very profitable <br />Continue improving the already efficient running plants<br />Further cutting ties with the headquarters to not make same mistakes as competition<br />Regarding product introductions<br />Do own market research<br /><ul><li>Introduction
  46. 46. SWOT Analysis
  47. 47. Recommendation
  48. 48. Conclusion
  49. 49. References</li></li></ul><li>Conclusion<br />Problem Statement:<br />“What actions does Campbell Soup Ltd. needs to take in order to keep growing and outpacing the competition in the next five years?” <br /><ul><li>Introduction
  50. 50. SWOT Analysis
  51. 51. Recommendation
  52. 52. Conclusion
  53. 53. References</li></li></ul><li>Conclusion<br /><ul><li>Introduction
  54. 54. SWOT Analysis
  55. 55. Recommendation
  56. 56. Conclusion
  57. 57. References</li></ul>Thank you for listening!<br />
  58. 58. References<br /><ul><li>Introduction
  59. 59. SWOT Analysis
  60. 60. Recommendation
  61. 61. Conclusion
  62. 62. References</li>

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