The document contains descriptions of various advertising campaigns and ideas. These include using origami envelopes to promote hiring HIV-positive employees, booking all posters in Birmingham for one day to advertise mobile coverage, and using Google Earth to show the world under water to promote climate change awareness. It also lists ideas like using ultra slow motion in an ad that plays at normal speed when fast forwarded, performing a live dissection on TV to educate about testicular cancer, and using cameras on posters and online to show smokers the state of their lungs.

1. philippe fass too

4. Olay self-tan Helicopter flying around a giant sun covered banner. A touch of sunshine on a winter’s day.

5. Direct Mail: Origami unopenable envelopes sent to human resources departments. Wasting the talent of HIV positive employees is a wasted opportunity for your company.

6. Visitor’s badge given to employees at their own workplaces. Wasting the talent of HIV positive employees is a wasted opportunity for your company.

7. Direct Mail: Unopenable double-bound report sent to human resources departments. Wasting the talent of HIV positive employees is a wasted opportunity for your company.

12. Brief: Advertise the fact that T-Mobile has a very good coverage in Birmingham. ‘ Big’ idea: Book every single poster in Birmingham for one day.

13. Ariel Pre-opening page on Google Earth making the world appear under water. Turn down to 30 degrees and help stop our planet overheating.

14. National Society for the Prevention of Child Cruelty Blood stains on a row of clothes at baby shops

15. Direct Mail: Toyota MR2 Roadster 'Baby on Hold'

16. Olay - ultra slow motion ad When you fast forward it on a system like Tivo, it plays at normal speed.

17. Man Up - Testicular Cancer We get Dr. Von Hagens to perform a live dissection on TV of a man who died from testicular cancer. As he dramatically slices the testis to demonstrate what the tumor looks and feels like, he says: “ Touch yourself - if you don’t want me to.”

21. QUIT - charity to help smokers stop See the state of your lungs online (with webcam) and on posters (with integrated camera)

23. thank you