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Betere social media content maken? Tips voor content creatie.

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Elke bedrijf kan zelf gratis sociale kanalen opzetten. Maar dan begint het werk pas. Het komt er nu nu op aan regelmatig content te gaan posten, om verhalen te brengen, om virale content te lanceren, etcetera.

Maar wat voor content werkt op sociale media? Wat maakt dat je boodschap geliked, geretweet, geshared, … zal worden? Hoe maak je je boodschap viraal?

Met dank aan het Jaja boekje dat heeft bijgedragen tot het vinden van inspirerende cases http://jaja.be/index.php/nieuws/detail/nieuw_jaja-boekje_creatieve_formats_voor_facebook

Published in: Business, Technology

Betere social media content maken? Tips voor content creatie.

  1. 1. donderdag 29 augustus 13
  2. 2. CONTENT MARKETING APPROACH donderdag 29 augustus 13
  3. 3. What is your content recipe? donderdag 29 augustus 13
  4. 4. 1. Who exactly is my audience? 2. What exactly does my audience want to learn? 3. In what format does my audience prefer to consume content ? 4. Which platforms are best suited for my audience? 5. How often should I be publishing content for my audience? 6. How am I supporting my business objective with my content? Your content recipe depends on the needs of your target audience donderdag 29 augustus 13
  5. 5. VS. would the target audience of axe have different content needs then nutricia? donderdag 29 augustus 13
  6. 6. 1. new prospect vs existing customers 2. various segments within your customer database 3. product usage 4. customer care content vs marketing content 5. customer value 6. location / country 7. relationship type Your content recipe depends on the phase in the customer lifecycle donderdag 29 augustus 13
  7. 7. but it also depends on what your competitors are doing. Try to be different! And capitalise on trends & events donderdag 29 augustus 13
  8. 8. donderdag 29 augustus 13
  9. 9. donderdag 29 augustus 13
  10. 10. create reusable content formats donderdag 29 augustus 13
  11. 11. donderdag 29 augustus 13
  12. 12. content format list & frequency donderdag 29 augustus 13
  13. 13. example content format donderdag 29 augustus 13
  14. 14. example content format donderdag 29 augustus 13
  15. 15. example content format donderdag 29 augustus 13
  16. 16. example content format donderdag 29 augustus 13
  17. 17. example content format donderdag 29 augustus 13
  18. 18. example content format donderdag 29 augustus 13
  19. 19. example content format donderdag 29 augustus 13
  20. 20. example content format donderdag 29 augustus 13
  21. 21. example content format donderdag 29 augustus 13
  22. 22. Let’s start creating content... but first some basics! donderdag 29 augustus 13
  23. 23. copywriting techniques donderdag 29 augustus 13
  24. 24. social media reads like a comic book donderdag 29 augustus 13
  25. 25. use visuals, always! donderdag 29 augustus 13
  26. 26. linkedin also understands that visuals can make your updates stronger donderdag 29 augustus 13
  27. 27. visual communication explains the succes of pinterest donderdag 29 augustus 13
  28. 28. or make the message visual donderdag 29 augustus 13
  29. 29. photo’s & text together attract attention donderdag 29 augustus 13
  30. 30. photo’s & text together attract attention donderdag 29 augustus 13
  31. 31. photo’s & text together attract attention donderdag 29 augustus 13
  32. 32. visuals can be tagged donderdag 29 augustus 13
  33. 33. actuality and news provide inspiration for new content donderdag 29 augustus 13
  34. 34. actuality and news provide inspiration for new content donderdag 29 augustus 13
  35. 35. actuality and news provide inspiration for new content donderdag 29 augustus 13
  36. 36. actuality and news provide inspiration for new content donderdag 29 augustus 13
  37. 37. actuality and news provide inspiration for new content donderdag 29 augustus 13
  38. 38. actuality and news provide inspiration for new content donderdag 29 augustus 13
  39. 39. actuality and news provide inspiration for new content donderdag 29 augustus 13
  40. 40. actuality and news provide inspiration for new content donderdag 29 augustus 13
  41. 41. actuality and news provide inspiration for new content donderdag 29 augustus 13
  42. 42. plan your content in advance donderdag 29 augustus 13
  43. 43. even numbers can be made visual donderdag 29 augustus 13
  44. 44. donderdag 29 augustus 13
  45. 45. experiment with infographics donderdag 29 augustus 13
  46. 46. 1. infographics make complex topics easier to digest 2. infographics have high viral potential 3. claim pr moments based on your own research and experience 4. influence: become an opinion leader in your line of business why do you need to create infographics? donderdag 29 augustus 13
  47. 47. infographics sharing donderdag 29 augustus 13
  48. 48. take your survey to the next level: create animated infographics donderdag 29 augustus 13
  49. 49. create video content donderdag 29 augustus 13
  50. 50. promote your contests with social video’s donderdag 29 augustus 13
  51. 51. let your coworkers star as brand ambassadors - offer new insights about your company donderdag 29 augustus 13
  52. 52. 1. video’s can capture emotions 2. video’s makes your communication personal 3. video’s have high viral potential on social media 4. video’s usually rank high in search results of google 5. differentiate yourself from your competitors 6. influence: become an opinion leader in your line of business why do you need to create video’s? donderdag 29 augustus 13
  53. 53. create milestones donderdag 29 augustus 13
  54. 54. create milestones donderdag 29 augustus 13
  55. 55. create milestones donderdag 29 augustus 13
  56. 56. create brand stories donderdag 29 augustus 13
  57. 57. donderdag 29 augustus 13
  58. 58. donderdag 29 augustus 13
  59. 59. 1. weekly video diary 2. video documentaries 3. blog content about sugar free lifestyle and recipes 4. action content: contests and giveaways 5. user generated content: pictures from fans 6. platforms: blog, facebook, pinterest, twitter, youtube, media content formats used in this campaign: donderdag 29 augustus 13
  60. 60. user generated content donderdag 29 augustus 13
  61. 61. promote your brand’s hastag donderdag 29 augustus 13
  62. 62. share fan stories with your community donderdag 29 augustus 13
  63. 63. share fan stories with your community donderdag 29 augustus 13
  64. 64. 1. supports your business objectives (drives conversions) 2. targetted on the needs of your target audience 3. original & unique 4. calls for interaction 5. visual/audiovisual 6. shareable 7. establishes your brand as an authority 8. is part of a bigger story conclusion:what makes good social media content? donderdag 29 augustus 13
  65. 65. How can we collaborate? donderdag 29 augustus 13
  66. 66. congratulations, you are the best! donderdag 29 augustus 13

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