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Cadre & Cité




Les règlements qui ont changé
 la publicité et les enseignes
        Quelques exemples
Cadre & Cité




Ce que les règlements imposent

    La protection absolue
      de certains lieux
  Zones Naturelles, Agricoles (PLU)
La Teste-de-Buch (Gironde)
en 2005 et en 2008

La Teste-de-Buch (Gironde) en 2003. Photo 1 « avant »
La Teste-de-Buch
   (Gironde)
   en 2005 et en 2008

La Teste-de-Buch (Gironde) en 2003. Photo 2 « avant »
Lentilly (69) avant et après
Application du RLP
Lentilly (69) : interdiction
des portatifs
   Lentilly (Rhône) photo 2 avant application du règlement
Chasse-sur-Rhône (38)




Protection des espaces verts
Chasse-sur-Rhône (38)


Protection des espaces verts : avant application
Gujan-Mestras (33)
Protection des zones naturelles




     2006
Cadre & Cité




Ce que les règlements imposent

     la protection absolue
        de certains lieux
          Ronds-points
Blanquefort :
Protection d’un rond-point
+ zone paysagère
Ronds-points




Chalon-sur-Saône 2004 photo 1 « après »
Sens, protection des ronds points
Blanquefort :
Protection des ronds-points
Cadre & Cité




Ce que les règlements imposent

     la protection absolue
        de certains lieux
    Lieux divers selon les villes…
Blanquefort (33)
Protection d’une entrée
de ville
Blanquefort :
Interdiction de la publicité
sur une entrée de ville
Chalon-sur-Saône
2001 et 2004
Villeurbanne, protection d’une entrée de ville
Cadre & Cité




Ce que les règlements imposent

     Un seul panneau par
        emplacement
Chalon-sur-Saône
2001 et 2004
Chalon-sur-Saône
2001 et 2004
Sens 2002- 2005




                  Sens 2002
Cadre & Cité




Ce que les règlements imposent

Protection de la vie privée / de
         l’architecture
Blanquefort :
Protection de l’architecture
Chalon-sur-Saône 2001
Gujan Mestras (33)
2005 - 2008
Cadre & Cité




Ce que les règlements imposent

    Un espace minimum
    entre deux panneaux
70 mètres
Chalon-sur-Saône
2001 - 2004
Espace minimum entre deux dispositifs
                              (ici, 70 mètres)


Chalon-sur-Saône
Cadre & Cité




Ce que les règlements imposent

 L’intégration dans le paysage
             urbain
            Exemple :
 Dégagement des angles des bâtiments
Panneau installé en retrait de l’arête du mur
et/ ou du chaînage d’angle
Chalon sur Saône
Cadre & Cité




Ce que les règlements imposent

 l’intégration dans le paysage
Chalon sur Saône :
Obligation de placer le panneau dans un plan parallèle
à la limite de propriété, à la hauteur de la haie.
Blanquefort :
Protection d’une zone
à caractère bucolique
Blanquefort :
limitation de la hauteur
par rapport à la voie
Cadre & Cité




Ce que les règlements imposent

La suppression du format 12 m²,
     un maximum de 8 m².
      Un encombrement réduit,
       une hauteur diminuée.
Plus petit,
                            plus bas




La Teste de Buch :
Pendant la période de mise en conformité,
un panneau de 8 m² monopied est installé.
Il remplacera le panneau de 12 m²
MONTELIMAR
    ROUTE DE VALENCE

Format passé de 12 à 1,5 m²
Cadre & Cité




Ce que les règlements interdisent

     le matériel dangereux
Villeurbanne




Trop de panneaux et d’enseignes sont vétustes.
Les règlements de Cadre & Cité imposent un matériel
conforme aux normes de sécurité.
Cadre & Cité




Ce que les règlements interdisent

   les accessoires disgracieux
            Passerelles
Interdit !




Villeurbanne
Interdit !




Villeurbanne
Cadre & Cité




Ce que les règlements interdisent

   les accessoires disgracieux
     Gouttières à colle, pied échelle
Cadre & Cité




Effets conjugués des
    prescriptions
 Partout, du matériel neuf
Chalon sur Saône
Cadre & Cité




    Effets conjugués des
        prescriptions
 Une pression publicitaire adaptée
     aux besoins du commerce,
mais compatible avec le cadre de vie
Chalon-sur-Saône
avant et après
Cadre & Cité




Effets conjugués des
    prescriptions
  Un paysage retrouvé
MONTELIMAR
           RN7 DPL FORTUNEAU




Suppression d’une ZPA malencontreuse
     dans un précédent règlement
MONTELIMAR
           RN7 DPL FORTUNEAU




Suppression d’une ZPA malencontreuse
     dans un précédent règlement
MONTELIMAR
          ROUTE DU TEIL HAMEAU DES
                TRAVAILLEURS




Suppression d’une ZPA malencontreuse
     dans un précédent règlement
Cadre & Cité




Effets conjugués des
    prescriptions
Un paysage urbain retrouvé
MONTELIMAR
ROUTE DE VALENCE
Chalon-sur-Saône
avant et après
MONTELIMAR
AVENUE JEAN JAURES
Sens
Villeurbanne, avant règlement
Villeurbanne, après règlement
MONTELIMAR
ROUTE DE MARSEILLE
Villeurbanne
MONTELIMAR
           AVENUE DU TEIL

Application du code de l’environnement
Cadre & Cité




        Enseignes

2. Enseignes scellées au sol :
      totem obligatoire
Lesquin (59)
Dardilly (69)
Cadre & Cité




           Enseignes

3. Enseignes murales : format limité
Une mesure mise au point par Cadre & Cité
  reprise par le code de l’environnement
Cadre & Cité




            Enseignes

      Même la grande distribution
peut faire des efforts pour le paysage…
Vaulx-en-Velin (69)

                          Enseigne illégale 2004




Vaulx-en-Velin (69)
2006




2006
Blanquefort :
Des efforts partagés
par tous
Cadre & Cité
                   Thierry Vlimant
Références :
  Ajaccio, Albigny-sur-Saône, Argelès-sur-Mer, Artigues-
  près-Bordeaux, Baisieux, Béthune, Blanquefort, Calais,
  Caluire-et-Cuire, Chasse-sur-Rhône, Chassieu, Chalon-
  sur-Saône (ville + communauté d’agglomération),
  Châtellerault, Echirolles, Evry, Dardilly, Faches
  Thumesnil, Figeac, Gujan-Mestras, Lentilly, Lesquin,
  Mably, Pessac, Pontarlier, Pujols, Riorges, Romilly-sur-
  Seine, Saint-Maximin (60), Sens, Toul, Tulle, Vaulx-en-
  Velin, Venelles, Villeneuve-sur-Lot, Villeurbanne…
Villeneuve
sur Lot
Gujan-Mestras
Echirolles
Cadre & Cité
       1244, route nationale 6
          69760 Limonest

         Tél : 06 63 18 59 08
             04 37 49 01 99
Courriel : thierry.vlimant@wanadoo.fr

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Avant et après: l'efficacité d'un règlement publicitaire