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Kuttisme.no has become an online marketing authority in Norway. The authors have been asked to write articles for major Norwegian marketing magazines, interviewed on the radio and are frequent invited to speak at conference. While a lot of bloggers blog in English to get lots of traffic, Kuttisme's authors have chosen to blog in Norwegian. This strategy differentiates Kuttisme from our competitors and we become a large fish in a small pond rather than a tiny fish in the huge international market.