Smx Kp97

1,028 views

Published on

Kuttisme.no has become an online marketing authority in Norway. The authors have been asked to write articles for major Norwegian marketing magazines, interviewed on the radio and are frequent invited to speak at conference. While a lot of bloggers blog in English to get lots of traffic, Kuttisme's authors have chosen to blog in Norwegian. This strategy differentiates Kuttisme from our competitors and we become a large fish in a small pond rather than a tiny fish in the huge international market.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,028
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • How many people blog?
  • Smx Kp97

    1. 1. What does blogging have to do with search marketing?
    2. 2. 99,9% of blogging is CRAP <ul><li>” Hello world! Today I’m watching a romantic movie with my girlfriend…” </li></ul><ul><li>” Blogging is cool, let’s start one…” </li></ul><ul><li>” Somebody is making money on it, let’s start one…” </li></ul>
    3. 3. The next big thing….? <ul><li>I believe that this notion of self-publishing, which is what blogging is really about, is the next big wave of human communication. </li></ul>Google CEO Eric Schmidt
    4. 7. Kutt·isme – Remove everything that takes focus away from the main goal.
    5. 8. Cut the crap! Stolen from Rand Fishkin’s presentation somewhere..
    6. 9. Idea origin: http://www.conversion-rate-experts.com/
    7. 11. What happened next? <ul><li>Up to 550 relevant visitors per day. </li></ul><ul><li>Invited to write articles for Norway’s top marketing magazine </li></ul><ul><li>Invited to present at marketing events </li></ul><ul><li>Invited to The Norwegian School of Management </li></ul><ul><li>Good placement in search results (in Norway) for important terms </li></ul><ul><li>Referred to from headline articles in Norway’s major newspapers. </li></ul>
    8. 12. Don’t do it for the money… <ul><li>Find your niche (and capture it!) </li></ul><ul><li>Read the book ”Naked Conversations” </li></ul><ul><li>Be honest and open </li></ul><ul><li>Give credit </li></ul><ul><li>Involve people </li></ul><ul><li>Write relevant posts </li></ul><ul><li>Write in one language </li></ul>
    9. 13. Co-blogger Credits <ul><li>Magne Uppman in www.Finn.no </li></ul><ul><li>Jørgen El Fakiri at www.Metronet.no </li></ul><ul><li>Christian Johansen at www.IXD.no </li></ul>
    10. 14. Blogging builds authority and trust <ul><li>Job: www.ixd.eu </li></ul><ul><li>Blog: www.kuttisme.no </li></ul><ul><li>E-mail: [email_address] </li></ul>

    ×