AFP Congress Nov 2013 King Preview

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AFP Congress Nov 2013 King Preview

  1. 1. Big Donations on Small Screens How to Go Mobile Next Year November 2013 Tuesday, November 12, 2013 1
  2. 2. For more information and for the extended version of this presentation contact: Philip King,VP Mobile Cornerstone philip.king@cstonecanada.com 416 932 9555 Tuesday, November 12, 2013 2
  3. 3. Nomophobia Tuesday, November 12, 2013 3
  4. 4. Smartphone Penetration 64% % Smartphone Audience 62% 54% UK Canada United States Source: comScore Tuesday, November 12, 2013 4
  5. 5. Different ways to go mobile “Text HELP to 12345” “Download our App” “Google us” “Click this email link” Tuesday, November 12, 2013 5
  6. 6. Smartphone donations are getting bigger Tuesday, November 12, 2013 6
  7. 7. Tuesday, November 12, 2013 7
  8. 8. Tuesday, November 12, 2013 8
  9. 9. Source: comScore Tuesday, November 12, 2013 9
  10. 10. n io t a r t s lu Il Tuesday, November 12, 2013 10
  11. 11. Donation Funnel Tuesday, November 12, 2013 11
  12. 12. Mobile Donation Funnel Tuesday, November 12, 2013 12
  13. 13. Mobile Profile Tuesday, November 12, 2013 13
  14. 14. Tuesday, November 12, 2013 14
  15. 15. People read email on smartphones Source: ReturnPath 2013 Tuesday, November 12, 2013 15
  16. 16. “Today we’re seeing 40 to 45% of our emails being read on mobile devices” --Gustavo Arruda, Head of Digital WWF-Canada Tuesday, November 12, 2013 16
  17. 17. Source: comScore 2013 Tuesday, November 12, 2013 17
  18. 18. Tuesday, November 12, 2013 18
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  21. 21. Tuesday, November 12, 2013 21
  22. 22. Tuesday, November 12, 2013 22
  23. 23. Tuesday, November 12, 2013 23
  24. 24. Questions/Discussion Philip King,VP Mobile Cornerstone philip.king@cstonecanada.com 416 932 9555 Tuesday, November 12, 2013 24

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