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SES - Plush Search

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SES - Plush Search

  1. 1. How Invitation-Only Sites are Revolutionizing Search Marketing<br />
  2. 2. Lot18 at SES<br />Philip James, Founder<br /><ul><li>Founding CEO of Snooth, world’s largest wine website
  3. 3. Instrumental role in world’s highest altitude rescue on Mount Everest</li></li></ul><li>$10m in angel and VC funding<br />Founded by Philip James and Kevin Fortuna<br />Past exits total $500mm<br />
  4. 4. Membership ecommerce site for wine and epicurean products<br />
  5. 5. We connect you directly with producers around the world<br />
  6. 6. User acquisition acronyms: <br />PR, SEO, SM, MGM, PPC<br />
  7. 7. Three zones of value in Search Marketing<br />
  8. 8. New form of e-commerce emerging…<br />Invite sites are a different form of e-commerce<br /><ul><li>Constant influx of new products
  9. 9. More niche, curated selection</li></li></ul><li>Commerce & content are blurring…<br />Invitation-only sites like Lot18 allow for<br /><ul><li>Deep, educational and relevant content</li></li></ul><li>…Which drives demand generation, not just demand fulfillment<br />
  10. 10. Shift of commerce focus to drive lead generation, not sales<br />
  11. 11. In summary<br /><ul><li>Content and Commerce blurring
  12. 12. Demand generators sharing in demand fulfillment
  13. 13. Focus on lead gen, not sales (at first)</li></li></ul><li>How Invitation-Only Sites are Revolutionizing Search Marketing<br />

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