1.
Limoncello Confidential

2.
The History

3.
The History

4.
The History

5.
The Definition
EU 110/2008: Min. 100g sugar/liter
Min. 15% alcohol (30º)
No nature-identical flavourings
P. G. I. for: Liquore di limone della
Costa d'Amalfi
P. G.I. for: Liquore di limone di
Sorrento

6.
The History: Citrus

7.
The History: Citrus

8.
The Place: Italy

9.
The Place: Amalfi Coast

10.
The Place: Amalfi Coast

11.
The Guardians

12.
The Lemon: sfusato amalfitano

13.
The Lemon: sfusato amalfitano

14.
The Lemon

15.
The Lemon

16.
The Harvest
Photo courtesy of Camper English

17.
The Harvest
Photo courtesy of Camper English

18.
Processing

19.
Infusing

20.
Give or sell?

21.
Make or Buy?

22.
Run The Numbers...
Recipe
(courtesy Jeff Morgenthaler's “Bar Book”
GBP £
15 lemons 3.86
1.4 liters 50% alcohol vodka 39
800g sugar 0.77
5 cups water 0
Total 43.73
Per 700ml bottle: £ 21.82

23.
Run The Numbers...
Recipe
(courtesy Jeff Morgenthaler's “Bar Book”
GBP £
15 lemons 3.86
1.4 liters 50% alcohol vodka 39
800g sugar 0.77
5 cups water 0
Total 43.73
Per 700ml bottle: £ 21.82
Wash, peel lemons, infuse 0.75hr
Make sugar syrup, add to liquid 0.125hr
Fine strain and bottle 0.125hr
Total 1 hour
£6
Per 700ml bottle: £3

24.
Run The Numbers...
Recipe
(courtesy Jeff Morgenthaler's “Bar Book”
GBP £
15 lemons 3.86
1.4 liters 50% alcohol vodka 39
800g sugar 0.77
5 cups water 0
Total 43.73
Per 700ml bottle: £ 21.82
Wash, peel lemons, infuse 0.75hr
Make sugar syrup, add to liquid 0.125hr
Fine strain and bottle 0.125hr
Total 1 hour
£6
Per 700ml bottle: £3
Wastage 20%
Per 700ml bottle: £4.36

25.
Run The Numbers...
Recipe
(courtesy Jeff Morgenthaler's “Bar Book”
GBP £
15 lemons 3.86
1.4 liters 50% alcohol vodka 39
800g sugar 0.77
5 cups water 0
Total 43.73
Per 700ml bottle: £ 21.82
Wash, peel lemons, infuse 0.75hr
Make sugar syrup, add to liquid 0.125hr
Fine strain and bottle 0.125hr
Total 1 hour
£6
Per 700ml bottle: £3
Wastage 20%
Per 700ml bottle: £4.36
Total per 700ml bottle: £29.18

26.
Run The Numbers...
Recipe
(courtesy Jeff Morgenthaler's “Bar Book”
GBP £
15 lemons 3.86
1.4 liters 50% alcohol vodka 39
800g sugar 0.77
5 cups water 0
Total 43.73
Per 700ml bottle: £ 21.82
Wash, peel lemons, infuse 0.75hr
Make sugar syrup, add to liquid 0.125hr
Fine strain and bottle 0.125hr
Total 1 hour
£6
Per 700ml bottle: £3
Wastage 20%
Per 700ml bottle: £4.36
Total per 700ml bottle: £29.18
Pallini Limoncello
Total per 700ml bottle: £17

27.
And Finally...
 Family owned (since 1875!)
 Organic, authentic sfusato amalfitano lemons
 Artisanal production
 Low in alcohol
 Low in sugar
 Stable, consistent, beautiful – and delicious!

28.
And Finally...