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How The Global Drinks Business Works...

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The only un-sponsored seminar of Tales of the Cocktail 2011, How The Global Drinks Business was a sold-out seminar taught by Philip Duff on Wednesday 20 July.

Published in: Business, News & Politics
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How The Global Drinks Business Works...

  1. 1. <ul>How The Global Drinks Business Works </ul><ul>by Philip Duff </ul>
  2. 2. <ul>How The Global Drinks Business Works </ul><ul><li>“ I want to make it clear at the outset that I have never been engaged in any of the manifold branches of the liquor business.
  3. 3. I am not a distiller, an importer, a bottler or a merchant of liquors.
  4. 4. I am not even a retired bartender.”
  5. 5. David A. embury, 1948 </li></ul>
  6. 6. <ul>How The Global Drinks Business Works </ul><ul><li>Overview </li></ul>
  7. 7. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  8. 8. The World Drinks </li></ul>
  9. 9. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  10. 10. The World Drinks
  11. 11. Global spirits market: $216bn
  12. 12. ( 2007, Business Insights Ltd ) </li></ul>
  13. 13. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  14. 14. The World Drinks
  15. 15. Global spirits market: $216bn
  16. 16. ( 2007, Business Insights Ltd )
  17. 17. Projected 2012: $245bn </li></ul>
  18. 18. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  19. 19. The World Drinks
  20. 20. Global spirits market: $216bn
  21. 21. ( 2007, Business Insights Ltd )
  22. 22. Projected 2012: $245bn
  23. 23. Drivers: BRIC </li></ul>
  24. 24. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  25. 25. The World Drinks
  26. 26. Global spirits market: $216bn
  27. 27. ( 2007, Business Insights Ltd )
  28. 28. Projected 2012: $245bn
  29. 29. Drivers: BRIC </li><ul><ul><ul><ul><ul><ul><ul><ul><ul><li>Eastern europe </li></ul></ul></ul></ul></ul></ul></ul></ul></ul></ul>
  30. 30. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  31. 31. The World Drinks
  32. 32. Global spirits market: $216bn
  33. 33. ( 2007, Business Insights Ltd )
  34. 34. Projected 2012: $245bn
  35. 35. Drivers: BRIC </li><ul><ul><ul><ul><ul><ul><ul><ul><ul><li>Eastern europe
  36. 36. Middle East </li></ul></ul></ul></ul></ul></ul></ul></ul></ul></ul>
  37. 37. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  38. 38. The World Drinks
  39. 39. Global spirits market: $216bn
  40. 40. ( 2007, Business Insights Ltd )
  41. 41. Projected 2012: $245bn
  42. 42. Drivers: BRIC </li><ul><ul><ul><ul><ul><ul><ul><ul><ul><li>Eastern europe
  43. 43. Middle East
  44. 44. Innovation (In Mature markets) </li></ul></ul></ul></ul></ul></ul></ul></ul></ul></ul>
  45. 45. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  46. 46. The World Drinks Local </li></ul>
  47. 47. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  48. 48. The World Drinks Local </li></ul>
  49. 49. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  50. 50. The World Drinks Local </li></ul>
  51. 51. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  52. 52. The World Drinks Local </li></ul>
  53. 53. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  54. 54. The World Drinks Local </li></ul>
  55. 55. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  56. 56. ...But The valuable brands are international </li></ul>
  57. 57. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  58. 58. ...But The valuable brands are international </li></ul>
  59. 59. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  60. 60. ...But The valuable brands are international </li></ul>700,000 cases / Brand Value $275m = $393 Brand Value Per Case!
  61. 61. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  62. 62. ...But The valuable brands are international </li></ul>700,000 cases / Brand Value $275m = $393 Brand Value Per Case! (#1 Johnnie Walker = $135/case)
  63. 63. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  64. 64. The Big Boys Dominate </li></ul>
  65. 65. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  66. 66. The World Drinks Whisky, </li></ul>
  67. 67. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  68. 68. The World Drinks Whisky, Vodka </li></ul>
  69. 69. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  70. 70. The World Drinks Whisky, Vodka & Soju </li></ul>
  71. 71. <ul>How The Global Drinks Business Works </ul><ul><li>Overview
  72. 72. The World Drinks Whisky, Vodka & Soju </li></ul>
  73. 73. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers Distributors Wholesalers, Shops & Bars Media Consumers
  74. 74. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers
  75. 75. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers
  76. 76. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers
  77. 77. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers
  78. 78. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers
  79. 79. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers
  80. 80. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers
  81. 81. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$
  82. 82. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$ Grain alcohol ( Grape: 30-50% more ) 1
  83. 83. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$ Grain alcohol ( Grape: 30-50% more ) 1 Bottle: Standard bottle, satin Finish, silkscreen label & window 1,77
  84. 84. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$ Grain alcohol ( Grape: 30-50% more ) 1 Bottle: Standard bottle, satin Finish, silkscreen label & window 1,77 (Simple) screwcap 0,14
  85. 85. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$ Grain alcohol ( Grape: 30-50% more ) 1 Bottle: Standard bottle, satin Finish, silkscreen label & window 1,77 (Simple) screwcap 0,14 Bottling 0,70
  86. 86. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$ Grain alcohol ( Grape: 30-50% more ) 1 Bottle: Standard bottle, satin Finish, silkscreen label & window 1,77 (Simple) screwcap 0,14 Bottling 0,70 Case & Divider 0,35
  87. 87. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$ Grain alcohol ( Grape: 30-50% more ) 1 Bottle: Standard bottle, satin Finish, silkscreen label & window 1,77 (Simple) screwcap 0,14 Bottling 0,70 Case & Divider 0,35 Total per bottle ( < c.4000 cases) 3,96
  88. 88. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Cost of producing 1 bottle of unaged spirit USD$ Grain alcohol ( Grape: 30-50% more ) 1 Bottle: Standard bottle, satin Finish, silkscreen label & window 1,77 (Simple) screwcap 0,14 Bottling 0,70 Case & Divider 0,35 Total per bottle ( < c.4000 cases) 3,96 Total per bottle ( > c.4000 cases) 2,97
  89. 89. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producer's margin on 1 bottle USD$
  90. 90. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producer's margin on 1 bottle USD$ Production cost (2,97 – 3,97) 3,33
  91. 91. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producer's margin on 1 bottle USD$ Production cost (2,97 – 3,97) 3,33 Producer's selling price 7,83
  92. 92. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producer's margin on 1 bottle USD$ Production cost (2,97 – 3,97) 3,33 Producer's selling price 7,83 Producer's $ Profit Per Bottle 4,50
  93. 93. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producer's margin on 1 bottle USD$ Production cost (2,97 – 3,97) 3,33 Producer's selling price 7,83 Producer's $ Profit Per Bottle 4,50 Producer's Profit % Per Bottle 57.46%
  94. 94. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: The Marketing Approach
  95. 95. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: Family
  96. 96. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: Family Professional
  97. 97. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: Private
  98. 98. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: Private Public
  99. 99. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: Consultants!
  100. 100. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1759: Guinness
  101. 101. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1877: DCL
  102. 102. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1934: Grand Met
  103. 103. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1981: Guinness in Shitter Market Cap $239m
  104. 104. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1981: Guinness Hire Ernest Saunders
  105. 105. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1985: Guinness Buys Bell's
  106. 106. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1986: Guinness Buys DCL, Becomes Guinness-UDV
  107. 107. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 1997: Guinness UDV & Grand Met become:
  108. 108. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 2001: Diageo Buy (Large Bits Of) Seagram
  109. 109. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers: How Firms Go Big 2010: Diageo market Cap $42bn
  110. 110. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  111. 111. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Marketer/Importer's margin on 1 bottle USD$
  112. 112. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Marketer/Importer's margin on 1 bottle USD$ cost price (Producer's Selling Price) 7,83
  113. 113. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Marketer/Importer's margin on 1 bottle USD$ cost price (Producer's Selling Price) 7,83 Importer's Selling price 11,19
  114. 114. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Marketer/Importer's margin on 1 bottle USD$ cost price (Producer's Selling Price) 7,83 Importer's Selling price 11,19 Importer's $ Profit Per Bottle 3,36
  115. 115. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Marketer/Importer's margin on 1 bottle USD$ cost price (Producer's Selling Price) 7,83 Importer's Selling price 11,19 Importer's $ Profit Per Bottle 3,36 Importer's Profit % Per Bottle 30%
  116. 116. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  117. 117. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  118. 118. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  119. 119. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  120. 120. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  121. 121. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  122. 122. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  123. 123. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  124. 124. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers
  125. 125. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers 2003: Ciroc
  126. 126. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers 2007: 60,000 cases
  127. 127. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers 2007: Sean Combs
  128. 128. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers 2008: 400, 000 cases
  129. 129. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers 2011: 1m cases
  130. 136. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers Distributors
  131. 137. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Distributor's margin on 1 bottle USD$
  132. 138. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Distributor's margin on 1 bottle USD$ FOB price (Importer's Selling price) 11,19
  133. 139. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Distributor's margin on 1 bottle USD$ FOB price (Importer's Selling price) 11,19 Distribution Costs (Freight, taxes, etc.) 3,50
  134. 140. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Distributor's margin on 1 bottle USD$ FOB price (Importer's Selling price) 11,19 Distribution Costs (Freight, taxes, etc.) 3,50 Total cost price to Distributor 14,69
  135. 141. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Distributor's margin on 1 bottle USD$ FOB price (Importer's Selling price) 11,19 Distribution Costs (Freight, taxes, etc.) 3,50 Total cost price to Distributor 14,69 Distributor's Deep-deal selling price 20,99
  136. 142. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Distributor's margin on 1 bottle USD$ FOB price (Importer's Selling price) 11,19 Distribution Costs (Freight, taxes, etc.) 3,50 Total cost price to Distributor 14,69 Distributor's Deep-deal selling price 20,99 Distributor's $ Profit Per Bottle 6,30
  137. 143. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Distributor's margin on 1 bottle USD$ FOB price (Importer's Selling price) 11,19 Distribution Costs (Freight, taxes, etc.) 3,50 Total cost price to Distributor 14,69 Distributor's Deep-deal selling price 20,99 Distributor's $ Profit Per Bottle 6,30 Distributor's Profit % Per Bottle 30%
  138. 144. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers Distributors Wholesalers, Shops & Bars
  139. 145. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Retailer's margin on 1 bottle USD$
  140. 146. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Retailer's margin on 1 bottle USD$ Cost price (Distributor's Selling price) 20,99
  141. 147. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Retailer's margin on 1 bottle USD$ Cost price (Distributor's Selling price) 20,99 Retailer's selling price 29,99
  142. 148. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Retailer's margin on 1 bottle USD$ Cost price (Distributor's Selling price) 20,99 Retailer's selling price 29,99 Retailer's $ Profit Per Bottle 9,00
  143. 149. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Retailer's margin on 1 bottle USD$ Cost price (Distributor's Selling price) 20,99 Retailer's selling price 29,99 Retailer's $ Profit Per Bottle 9,00 Retailer's Profit % Per Bottle 30%
  144. 151. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Bar's margin on 1 bottle USD$
  145. 152. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Bar's margin on 1 bottle USD$ Cost price (Wholesaler's Selling price)20.99
  146. 153. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Bar's margin on 1 bottle USD$ Cost price (Wholesaler's Selling price)20.99 Bar's selling price 124,99 ( i.e., 16⅔ Shots (1½oz.)@$7,50 per )
  147. 154. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Bar's margin on 1 bottle USD$ Cost price (Wholesaler's Selling price)20.99 Bar's selling price 124,99 ( i.e., 16⅔ Shots (1½oz.)@$7,50 per ) Bar's $ Profit Per Bottle 104
  148. 155. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Bar's margin on 1 bottle USD$ Cost price (Wholesaler's Selling price)20.99 Bar's selling price 124,99 ( i.e., 16⅔ Shots (1½oz.)@$7,50 per ) Bar's $ Profit Per Bottle 104 Bar's Profit % Per Bottle 83%
  149. 156. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$
  150. 157. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33
  151. 158. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33 Producer's Profit 4,50
  152. 159. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33 Producer's Profit 4,50 Marketer/Importer's Profit 3,36
  153. 160. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33 Producer's Profit 4,50 Marketer/Importer's Profit 3,36 Distribution costs 3,50
  154. 161. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33 Producer's Profit 4,50 Marketer/Importer's Profit 3,36 Distribution costs 3,50
  155. 162. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33 Producer's Profit 4,50 Marketer/Importer's Profit 3,36 Distribution costs 3,50 Distributor's Profit 6,30
  156. 163. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33 Producer's Profit 4,50 Marketer/Importer's Profit 3,36 Distribution costs 3,50 Distributor's Profit 6,30 Retailer's Profit 9,00 Cost to a consumer in a liquor store 29,99
  157. 164. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>The Value Chain of 1 bottle USD$ Production cost 3,33 Producer's Profit 4,50 Marketer/Importer's Profit 3,36 Distribution costs 3,50 Distributor's Profit 6,30 Bar's Profit 104,00 Cost to a consumer in a Bar 124,99
  158. 165. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers Distributors Wholesalers, Shops & Bars
  159. 166. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers Distributors Wholesalers, Shops & Bars Media
  160. 167. <ul>How The Global Drinks Business Works </ul><ul><li>Who Are “The Drinks Business”? </li></ul>Producers Marketers Distributors Wholesalers, Shops & Bars Media Consumers
  161. 168. <ul>How The Global Drinks Business Works </ul><ul><li>Thank Your For Your Attention!
  162. 169. More?
  163. 170. Philip @ Liquidsolutions . org </li></ul>

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