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Genever:
History & Mixology
with
Philip Duff
@philipsduff @redcarpetspirits
@oldduffgenever @perfectserve
Conrad Hilton
(the original)
Genever
Conrad Hilton
(the original)
Genever
Paris Hilton
(great-granddaughter)
Gin
1582, Holland
A Guide To Distilling,
Casper Jansz. Coolhaes.
Korenbrandewijn...
“in aroma and taste is almost the
same as ...
1611, Plat’s Delights for Ladies
[To make] Usquebath (whiskey), or Irish aqua vitae:
To every gallon of good aqua composit...
1623: Philip Massinger
The Duke of Milan (London play)
“An officer preaching of sobriety,
lo unlesse he read it in Genevap...
1623: Philip Massinger, London
Geneva
History
History: Ceramics until
1600s…
#RealDutchGenever @OldDuffGenever
History: 1630 onwards, Glass Bottles
#RealDutchGenever @OldDuffGenever
History: The Bottle(s)…
History: World’s oldest message in a bottle –
dropped 1886 in Fiji, found 2018 in Perth, Australia!
#RealDutchGenever @Old...
Udolpho Wolfe Aromatic Schiedam
Schnapps
1818: Founded, Hamburg
1832: HQ in NY
Mid-1800s: $1m ad budget
1911: Also sold bo...
History: rise…
Rip van Winkle, 1819
History: rise…
History: rise…
#RealDutchGenever @OldDuffGenever
History: rise…
History: rise…
#RealDutchGenever @OldDuffGenever
1862:
First cocktail book
All 15 “gin” cocktail
recipes = 100%
maltwine
g...
History: rise…
History: rise…
#RealDutchGenever @OldDuffGenever
1902: The Seal of Schiedam – too little, too late?
#RealDutchGenever @OldDuffGenever
History: rise…
Ernest Hemingway (r)
and Charles H. Baker,
Jr., c. 1935, Bahamas.
History: rise…
#RealDutchGenever @OldDuffGenever
History: rise…
#RealDutchGenever @OldDuffGenever
1914:World War
1
History: …and fall
1919: US Prohibition
#RealDutchGenever @OldDuffGenever
1939: World War
History: …and fall
Survival
Jonge (“young”, i.e. new-style) genever
1952 (Bols)
Survival
Corenwyn / Korenwijn
1971 (Bols)
Survival
1966 -1986
No 100% maltwine genever with the Seal of Schiedam
produced at all.
#RealDutchGenever @OldDuffGenever
Current State of Play
Source: SpiritsNL report 2019
Price Wars of the 1970s & 1980s
Filliers Distillery, Deinze, Belgium
Survival
Rebirth
New 100% Maltwine Genevers with the Seal of Schiedam
#RealDutchGenever @OldDuffGenever
1986 1998 2017
Rebirth
New genever brands, both jonge and oude, domestic & export
Rebirth
EU-funded promotional campaign in the USA
Rebirth
Rebirth
Genever Mixology
- Oude genever is a masterful grain distillate, so whisky cocktails are
usually the best template for gen...
Genever Mixology
- Oude genever is a masterful grain distillate, so whisky cocktails are
usually the best template for gen...
Genever Mixology
Classic: The (Phil) Collins
1826: Brought from NY to London by Stephen
Price, theater manager, who popula...
Genever Mixology
Classic: The Improved Gin Cock-Tail
1876: New York, 2nd edition of Jerry Thomas’ Bar-tender’s
Guide
“New ...
Genever Mixology
Classic: The Martinez/Manhattan
1883: First mentioned in Chicago as “Martinez or
Manhattan, made with whi...
Genever Mixology
Contemporary: Suriname Swizzle
(Jeff “Beachbum” Berry, Latitude 29, New Orleans)
1.75oz. / 52.5ml Old Duf...
Genever Mixology
Contemporary: The Kingsman
(Nathan O’Neill, The NoMad Bar, New York)
1oz. / 30ml Old Duff 100% Maltwine G...
Genever Mixology
Contemporary: The Kingsman
(Nathan O’Neill, The NoMad Bar, New York)
*Brown Butter Fat-Washed Falernum
Ma...
Genever Mixology
Contemporary: Gate No. 1
(Ago Perrone, The Connaught, London)
20 ml Old Duff Genever 40% abv
20 ml gin
5 ...
Genever Mixology
Contemporary: Moonless Sky
(Arlene Wong, The Pontiac, Hong Kong)
0.5oz / 15ml Old Duff Genever 40% abv
1....
Genever Mixology
Contemporary: Dill Collins
(Brian Evans, Rule of Thirds, Brooklyn)
1oz. / 30ml Old Duff Genever 40% abv
½...
Genever Mixology
Contemporary: Hoppy Bob
(Bob van den Bree, Wigbolt, Haarlem)
2oz. / 60ml 100% Maltwine Genever
⅔oz. / 20m...
Thank you!
Genever:
History & Mixology
with
Philip Duff
@philipsduff @redcarpetspirits
@oldduffgenever @perfectserve
Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021
Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021
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Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 1 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 2 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 3 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 4 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 5 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 6 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 7 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 8 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 9 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 10 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 11 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 12 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 13 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 14 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 15 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 16 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 17 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 18 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 19 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 20 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 21 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 22 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 23 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 24 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 25 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 26 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 27 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 28 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 29 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 30 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 31 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 32 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 33 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 34 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 35 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 36 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 37 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 38 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 39 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 40 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 41 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 42 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 43 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 44 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 45 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 46 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 47 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 48 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 49 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 50 Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021 Slide 51
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Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021

Seminar Perfect Serve Barshow Amsterdam 16 November 2021, updated from the same seminar last taught in Stockholm 2021.

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Genever History & Mixology: Perfect Serve Barshow 16 Nov 2021

  1. 1. Genever: History & Mixology with Philip Duff @philipsduff @redcarpetspirits @oldduffgenever @perfectserve
  2. 2. Conrad Hilton (the original) Genever
  3. 3. Conrad Hilton (the original) Genever Paris Hilton (great-granddaughter) Gin
  4. 4. 1582, Holland A Guide To Distilling, Casper Jansz. Coolhaes. Korenbrandewijn... “in aroma and taste is almost the same as brandy-wine” and is “not only named brandywine but also drunk and paid for as brandywine” History
  5. 5. 1611, Plat’s Delights for Ladies [To make] Usquebath (whiskey), or Irish aqua vitae: To every gallon of good aqua composita, put two ounces of chosen liquorice bruised and cut into small pieces, but first cleansed of his filth, and two ounces of aniseeds that are cleaned and bruised… Whiskey
  6. 6. 1623: Philip Massinger The Duke of Milan (London play) “An officer preaching of sobriety, lo unlesse he read it in Genevaprint, lay him by the heels” History #RealDutchGenever @OldDuffGenever
  7. 7. 1623: Philip Massinger, London Geneva History
  8. 8. History: Ceramics until 1600s… #RealDutchGenever @OldDuffGenever
  9. 9. History: 1630 onwards, Glass Bottles #RealDutchGenever @OldDuffGenever
  10. 10. History: The Bottle(s)…
  11. 11. History: World’s oldest message in a bottle – dropped 1886 in Fiji, found 2018 in Perth, Australia! #RealDutchGenever @OldDuffGenever
  12. 12. Udolpho Wolfe Aromatic Schiedam Schnapps 1818: Founded, Hamburg 1832: HQ in NY Mid-1800s: $1m ad budget 1911: Also sold bourbon in same bottles 1918: Sold to Blankenheym & Nolet 1970: B&N bought by Bols History: rise…
  13. 13. History: rise… Rip van Winkle, 1819
  14. 14. History: rise…
  15. 15. History: rise… #RealDutchGenever @OldDuffGenever
  16. 16. History: rise…
  17. 17. History: rise… #RealDutchGenever @OldDuffGenever 1862: First cocktail book All 15 “gin” cocktail recipes = 100% maltwine genever
  18. 18. History: rise…
  19. 19. History: rise… #RealDutchGenever @OldDuffGenever
  20. 20. 1902: The Seal of Schiedam – too little, too late? #RealDutchGenever @OldDuffGenever
  21. 21. History: rise… Ernest Hemingway (r) and Charles H. Baker, Jr., c. 1935, Bahamas.
  22. 22. History: rise… #RealDutchGenever @OldDuffGenever
  23. 23. History: rise… #RealDutchGenever @OldDuffGenever
  24. 24. 1914:World War 1 History: …and fall
  25. 25. 1919: US Prohibition #RealDutchGenever @OldDuffGenever
  26. 26. 1939: World War History: …and fall
  27. 27. Survival Jonge (“young”, i.e. new-style) genever 1952 (Bols)
  28. 28. Survival Corenwyn / Korenwijn 1971 (Bols)
  29. 29. Survival 1966 -1986 No 100% maltwine genever with the Seal of Schiedam produced at all. #RealDutchGenever @OldDuffGenever
  30. 30. Current State of Play Source: SpiritsNL report 2019
  31. 31. Price Wars of the 1970s & 1980s Filliers Distillery, Deinze, Belgium Survival
  32. 32. Rebirth New 100% Maltwine Genevers with the Seal of Schiedam #RealDutchGenever @OldDuffGenever 1986 1998 2017
  33. 33. Rebirth New genever brands, both jonge and oude, domestic & export
  34. 34. Rebirth EU-funded promotional campaign in the USA
  35. 35. Rebirth
  36. 36. Rebirth
  37. 37. Genever Mixology - Oude genever is a masterful grain distillate, so whisky cocktails are usually the best template for genever cocktails - Gin cocktails sometimes work (Boulevardie, Bramble, Negroni) and sometimes don’t (Martini) as a template for oude genever cocktails
  38. 38. Genever Mixology - Oude genever is a masterful grain distillate, so whisky cocktails are usually the best template for genever cocktails - Gin cocktails sometimes work (Boulevardie, Bramble, Negroni) and sometimes don’t (Martini) as a template for oude genever cocktails - Maltwine % and the dominant grains used will hint at which “whisky” a genever most resembles. E.g.; 100% maltwine genever with a majority of rye will taste close to a rye whiskey. - The higher the maltwine content, the better it will pair with creamy/viscous ingredients such as dairy, horchata, etc. - Jonge genever is to all intents and purposes vodka, so can be mixed
  39. 39. Genever Mixology Classic: The (Phil) Collins 1826: Brought from NY to London by Stephen Price, theater manager, who popularized it. 2oz. / 60ml Korenwijn Genever 1oz. / 30ml fresh lemon juice ½oz. / 15ml rich sugar syrup (2:1) Shake with ice Strain into ice-filled longdrink Top with soda Garnish: lemon slice #RealDutchGenever @OldDuffGenever
  40. 40. Genever Mixology Classic: The Improved Gin Cock-Tail 1876: New York, 2nd edition of Jerry Thomas’ Bar-tender’s Guide “New York’s answer to the Sazerac” Recommended recipe: 2oz / 60ml 100% Maltwine Genever 1 barspoon / 5ml curacao or Luxardo maraschino liqueur 1 barspoon / 5ml rich simple syrup (2:1) 3 dashes Angostura Aromatic bitters 1 dash absinthe Stir with ice & Strain straight up Garnish with a lemon zest
  41. 41. Genever Mixology Classic: The Martinez/Manhattan 1883: First mentioned in Chicago as “Martinez or Manhattan, made with whiskey or gin”, “gin” then meaning “genever”. Recommended recipe: 2oz / 60ml sweet vermouth 1oz / 30ml 100% Maltwine Genever 1 barspoon / 5ml Luxardo maraschino liqueur 3 dashes Angostura Aromatic bitters Stir with ice Strain straight up Lemon zest & 3 speared cherries
  42. 42. Genever Mixology Contemporary: Suriname Swizzle (Jeff “Beachbum” Berry, Latitude 29, New Orleans) 1.75oz. / 52.5ml Old Duff Genever 40% abv 1oz. / 30ml fresh lime juice 1oz. / 30ml Beachbum’s Coconut Syrup* Dash of aromatic bitters Pour over crushed ice Swizzle & hand-mould ice ball Garnish with a lime zest *Reduce 2 cups of coconut water to 1 cup, add 1 cup cane sugar & stir to dissolve #RealDutchGenever @OldDuffGenever
  43. 43. Genever Mixology Contemporary: The Kingsman (Nathan O’Neill, The NoMad Bar, New York) 1oz. / 30ml Old Duff 100% Maltwine Genever ½oz. / 15ml Woodford Reserve rye whiskey ½oz. / 15ml blanc agricole rum ½oz. / 15ml oloroso sherry 1 barspoon 5ml banana liqueur ½oz. / 15ml brown butter fat-washed falernum* Stir with ice Strain over an oversized ice cube #RealDutchGenever @OldDuffGenever
  44. 44. Genever Mixology Contemporary: The Kingsman (Nathan O’Neill, The NoMad Bar, New York) *Brown Butter Fat-Washed Falernum Makes approx. 700ml. Toast 100g regular unsalted butter in a pan until light brown. Stir with 700ml of falernum, bottle (in plastic!), seal and place for 24 hours in a freezer. Strain the liquid off through a fine filter such as a chinois.
  45. 45. Genever Mixology Contemporary: Gate No. 1 (Ago Perrone, The Connaught, London) 20 ml Old Duff Genever 40% abv 20 ml gin 5 ml peated Scotch single-malt whisky 15 ml sweet vermouth 20 ml pinot noir wine 20 ml tawny port 10 ml milk jam (dulce de leche) 30 ml strawberry tulsi (basil) kombucha Stir with ice & strain straight up Garnish with a chocolate “gate”
  46. 46. Genever Mixology Contemporary: Moonless Sky (Arlene Wong, The Pontiac, Hong Kong) 0.5oz / 15ml Old Duff Genever 40% abv 1.5oz / 45ml Mr. Black coffee liqueur 0.5oz / 15ml bianco vermouth 1 barspoon (5ml) rich simple syrup (2:1) Shake hard with ice Strain straight up Garnish with 3 coffee beans #RealDutchGenever @OldDuffGenever
  47. 47. Genever Mixology Contemporary: Dill Collins (Brian Evans, Rule of Thirds, Brooklyn) 1oz. / 30ml Old Duff Genever 40% abv ½oz. / 15ml Swedish aquavit Barspoon (5ml) melon liqueur ½oz. / 15ml honeydew melon syrup ½oz. / 15ml celery juice ½oz. / 15ml freshly squeezed lemon juice Shake with ice Fill a Collins glass with ice and add 3oz. / 90ml fizzy water Strain the cocktail into the Collins glass Float 1oz. / 30ml of a 2:1 lemongrass shochu-plum liqueur mix
  48. 48. Genever Mixology Contemporary: Hoppy Bob (Bob van den Bree, Wigbolt, Haarlem) 2oz. / 60ml 100% Maltwine Genever ⅔oz. / 20ml freshly squeezed lemon juice ⅔oz. / 20ml IPA syrup* Barspoon (5 ml) Campari Shake with ice Fine-strain into coupe Garnish with a cube of Dutch cheese *330ml IPA beer 500g regular white sugar 6g food-grade powdered citric acid
  49. 49. Thank you! Genever: History & Mixology with Philip Duff @philipsduff @redcarpetspirits @oldduffgenever @perfectserve

Seminar Perfect Serve Barshow Amsterdam 16 November 2021, updated from the same seminar last taught in Stockholm 2021.

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