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Charm

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Charm, the sold-out opening seminar at BAR10 (aka London Bar Show), 15 June 2010, London, UK.

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Charm

  1. 1. Charm <ul><li>“ An enquiry as to how the beverage is desired; a suggestion as to how it could be made; a pleasant observation. Anything that displays your knowledge and civility is as like to secure the guest as the finest drink you could set before them” </li></ul><ul><li>O.H.Byron 1884 </li></ul>
  2. 2. <ul><li>Charm </li></ul><ul><li>Philip Duff </li></ul>
  3. 3. Philip Duff Charm
  4. 4. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul>Charm
  5. 5. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul>Charm
  6. 6. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul><ul><li>Founder: door 74 (Amsterdam)* </li></ul>Charm
  7. 7. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul><ul><li>Founder: door 74 (Amsterdam)* </li></ul><ul><li>* Nominated “World’s Best Cocktail Bar, </li></ul><ul><li>Tales of the Cocktail Spirit Awards, 2009 </li></ul>Charm
  8. 8. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul><ul><li>Founder: door 74 (Amsterdam)* </li></ul><ul><ul><li>Liquid Solutions Limited </li></ul></ul><ul><li>* Nominated “World’s Best Cocktail Bar, </li></ul><ul><li>Tales of the Cocktail Spirit Awards, 2009 </li></ul>Charm
  9. 9.   “ An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. Jerry Thomas, 1862. Charm
  10. 10.   “ An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. In this way he will not fail to acquire popularity and success.” Jerry Thomas, 1862. Charm
  11. 11.   Charm
  12. 12. Charm
  13. 13.   Charm
  14. 14.   Charm
  15. 15.   Charm
  16. 16. The Charm Taboo Charm
  17. 17. Charm Is Learned Charm
  18. 18. Charm
  19. 19. “ This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man”. Polonius’ advice to Laertes, Hamlet, 1-3 Charm
  20. 20. The Myth of Being “Real” Charm
  21. 21. The Self Serving Bias Charm
  22. 22. The Self Serving Bias I’m OK. Charm
  23. 23. The Self Serving Bias I’m OK. You’re a useless bastard. Charm
  24. 24. <ul><li>What is the magical gift that </li></ul><ul><li>only another person can give you? </li></ul>
  25. 25. <ul><li>Hepatitis! </li></ul>
  26. 26. <ul><li>Only joking – it’s </li></ul><ul><li>Perspective </li></ul>
  27. 27. Perception ≠ Reality Charm
  28. 28. Perception ≠ Reality Charm
  29. 29. Perception ≠ Reality Charm
  30. 30. Perception ≠ Reality
  31. 31. Charm
  32. 32. We are charmed by people whose appearance we like.
  33. 33. What do we like?
  34. 34. Height
  35. 35. Height Hair
  36. 36. Height Hair Symmetrical physical features
  37. 37. Height Hair Symmetrical physical features Health
  38. 38. Height Hair Symmetrical physical features Health Smiles
  39. 39. Height Hair Symmetrical physical features Health Smiles Clothing
  40. 40. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking
  41. 41. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking Confidence
  42. 42. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking Confidence
  43. 43. We cannot lie. Charm
  44. 44. 38% 45% 7% Charm
  45. 45. Body language Charm
  46. 46. Charm
  47. 47. Charm
  48. 48. Charm <ul><li>Vision: What We See </li></ul>
  49. 49. Charm <ul><li>Vision: What We See </li></ul><ul><li>C:Documents and SettingsspdDesktopLie Detection - Prof. Paul Eckman [www.keepvid.com].mp4 </li></ul>
  50. 50. Charm <ul><li>What We Hear </li></ul><ul><li>C:Documents and SettingsspdDesktopMcGurk.mp4 </li></ul>
  51. 51. Resolving Conflicts & Breaking The Chain
  52. 52. Snap judgement Charm
  53. 53. Snap judgement Body language Charm
  54. 54. Snap judgement Body language Actual language Charm
  55. 55. Snap judgement Body language Actual language Reinforcement Charm
  56. 56. Internal Feeling (Body) language Charm
  57. 57. Resolving Conflicts with the Self-Serving Bias
  58. 58. “ We call on man to display his splendid capabilities. And We observe with undivided attention, Because The little nuances in the quality of his service Give a flawless measure of his mind They tell us frankly what his soul is worth, Because, To serve is first to love&quot;. Giuseppe Cipriani
  59. 59. Relaxing Guests Charm
  60. 60. Relaxing Guests Acknowledgment Charm
  61. 61. Relaxing Guests Acknowledgment Compliment Charm
  62. 62. Relaxing Guests Acknowledgment Compliment Oyster Theory Charm
  63. 63. Rapport
  64. 64. Rapport Pacing & Leading
  65. 65. Rapport Pacing & Leading Intonation
  66. 66. Rapport Pacing & Leading Intonation Speed of speech
  67. 67. Rapport Pacing & Leading Intonation Speed of speech Blink rate
  68. 68.   Charm Nudging
  69. 69. Charm <ul><li>Libertarian Paternalism </li></ul><ul><li>Rational Man </li></ul><ul><li>Human Man </li></ul>
  70. 70. Charm
  71. 71. Charm
  72. 72. Charm
  73. 73. <ul><li>How We Perceive </li></ul>Charm
  74. 74. Charm
  75. 75. Anchor Points
  76. 76. Charm
  77. 77. The Confirmation Bias
  78. 78. Charm <ul><li>  </li></ul><ul><li>  The Service Cycle </li></ul><ul><li>Relax </li></ul><ul><li>Compliment </li></ul><ul><li>Read, listen, observe </li></ul><ul><li>Nudge </li></ul><ul><li>Serve </li></ul><ul><li>Reassure </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  79. 79. Thank you for your attention! This presentation: www.slideshare.net/philipduff [email_address] Charm

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