Charm

2,001 views

Published on

Charm, the sold-out opening seminar at BAR10 (aka London Bar Show), 15 June 2010, London, UK.

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,001
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • From Dublin, Ireland. Jet-set drinks consultant, trainer, writer and speaker. Founded Charm Solutions in 1999. Was once deported from Yugoslavia (not in handcuffs though). Opened door 74 Nov. 2008
  • From Dublin, Ireland. Jet-set drinks consultant, trainer, writer and speaker. Founded Charm Solutions in 1999. Was once deported from Yugoslavia (not in handcuffs though). Opened door 74 Nov. 2008
  • From Dublin, Ireland. Jet-set drinks consultant, trainer, writer and speaker. Founded Charm Solutions in 1999. Was once deported from Yugoslavia (not in handcuffs though). Opened door 74 Nov. 2008
  • From Dublin, Ireland. Jet-set drinks consultant, trainer, writer and speaker. Founded Charm Solutions in 1999. Was once deported from Yugoslavia (not in handcuffs though). Opened door 74 Nov. 2008
  • From Dublin, Ireland. Jet-set drinks consultant, trainer, writer and speaker. Founded Charm Solutions in 1999. Was once deported from Yugoslavia (not in handcuffs though). Opened door 74 Nov. 2008
  • From Dublin, Ireland. Jet-set drinks consultant, trainer, writer and speaker. Founded Charm Solutions in 1999. Was once deported from Yugoslavia (not in handcuffs though). Opened door 74 Nov. 2008
  • Choice Architecture
  • Not talking about subliminal in the true sense.
  • The Psychology of the Individual The Mentalist Lie To Me Paul Ekman FACS MOTAC article
  • Manipulation
  • Showmanship
  • Dry Martini Counter
  • Dry Martini Counter
  • Dry Martini Counter
  • Adelson
  • Adelson
  • Adelson
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • McGurk Sound Illusion
  • Reading a baseline Ekman examples Lie to Me & FACS 55% message body language, 38 intonation, 7 words Girl in short tight deepcut dress Importance of context
  • Reading a baseline Ekman examples Lie to Me & FACS 55% message body language, 38 intonation, 7 words Girl in short tight deepcut dress Importance of context
  • Reading a baseline Ekman examples Lie to Me & FACS 55% message body language, 38 intonation, 7 words Girl in short tight deepcut dress Importance of context
  • Libertarian Paternalism & Choice Architecture
  • is a political philosophy that believes the state can “help you make the choices you would make for yourself—if only you had the strength of will and the sharpness of mind. But unlike 'hard' paternalists, who ban some things and mandate others, the softer kind aims only to skew your decisions, without infringing greatly on your freedom of choice. Do whatever you like – BUT, design choosing systems to “nudge” Visual – eye level is buy level Taxation, costs nudge, e.g. gas-guzzling cars
  • Ibis hotel Stuttgart
  • Visual herd behaviour: lit glass-fronted beer fridges
  • Dry Martini Counter Most people do/don’t do this… Visual example Info cascades: start as rational expectation, end as irrational herd behaviour – housing bubble Visual herd behaviour: lit glass-fronted beer fridges
  • Using design – anchor price points champagne cocktails give colour list the cocktails you want to your guest to choose first
  • Charm

    1. 1. Charm <ul><li>“ An enquiry as to how the beverage is desired; a suggestion as to how it could be made; a pleasant observation. Anything that displays your knowledge and civility is as like to secure the guest as the finest drink you could set before them” </li></ul><ul><li>O.H.Byron 1884 </li></ul>
    2. 2. <ul><li>Charm </li></ul><ul><li>Philip Duff </li></ul>
    3. 3. Philip Duff Charm
    4. 4. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul>Charm
    5. 5. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul>Charm
    6. 6. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul><ul><li>Founder: door 74 (Amsterdam)* </li></ul>Charm
    7. 7. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul><ul><li>Founder: door 74 (Amsterdam)* </li></ul><ul><li>* Nominated “World’s Best Cocktail Bar, </li></ul><ul><li>Tales of the Cocktail Spirit Awards, 2009 </li></ul>Charm
    8. 8. <ul><li>Philip Duff </li></ul><ul><li>Irishman </li></ul><ul><li>Globetrotting trainer, presenter, drinker. </li></ul><ul><li>Founder: door 74 (Amsterdam)* </li></ul><ul><ul><li>Liquid Solutions Limited </li></ul></ul><ul><li>* Nominated “World’s Best Cocktail Bar, </li></ul><ul><li>Tales of the Cocktail Spirit Awards, 2009 </li></ul>Charm
    9. 9.   “ An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. Jerry Thomas, 1862. Charm
    10. 10.   “ An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. In this way he will not fail to acquire popularity and success.” Jerry Thomas, 1862. Charm
    11. 11.   Charm
    12. 12. Charm
    13. 13.   Charm
    14. 14.   Charm
    15. 15.   Charm
    16. 16. The Charm Taboo Charm
    17. 17. Charm Is Learned Charm
    18. 18. Charm
    19. 19. “ This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man”. Polonius’ advice to Laertes, Hamlet, 1-3 Charm
    20. 20. The Myth of Being “Real” Charm
    21. 21. The Self Serving Bias Charm
    22. 22. The Self Serving Bias I’m OK. Charm
    23. 23. The Self Serving Bias I’m OK. You’re a useless bastard. Charm
    24. 24. <ul><li>What is the magical gift that </li></ul><ul><li>only another person can give you? </li></ul>
    25. 25. <ul><li>Hepatitis! </li></ul>
    26. 26. <ul><li>Only joking – it’s </li></ul><ul><li>Perspective </li></ul>
    27. 27. Perception ≠ Reality Charm
    28. 28. Perception ≠ Reality Charm
    29. 29. Perception ≠ Reality Charm
    30. 30. Perception ≠ Reality
    31. 31. Charm
    32. 32. We are charmed by people whose appearance we like.
    33. 33. What do we like?
    34. 34. Height
    35. 35. Height Hair
    36. 36. Height Hair Symmetrical physical features
    37. 37. Height Hair Symmetrical physical features Health
    38. 38. Height Hair Symmetrical physical features Health Smiles
    39. 39. Height Hair Symmetrical physical features Health Smiles Clothing
    40. 40. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking
    41. 41. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking Confidence
    42. 42. Height Hair Symmetrical physical features Health Smiles Clothing Good (Public) Speaking Confidence
    43. 43. We cannot lie. Charm
    44. 44. 38% 45% 7% Charm
    45. 45. Body language Charm
    46. 46. Charm
    47. 47. Charm
    48. 48. Charm <ul><li>Vision: What We See </li></ul>
    49. 49. Charm <ul><li>Vision: What We See </li></ul><ul><li>C:Documents and SettingsspdDesktopLie Detection - Prof. Paul Eckman [www.keepvid.com].mp4 </li></ul>
    50. 50. Charm <ul><li>What We Hear </li></ul><ul><li>C:Documents and SettingsspdDesktopMcGurk.mp4 </li></ul>
    51. 51. Resolving Conflicts & Breaking The Chain
    52. 52. Snap judgement Charm
    53. 53. Snap judgement Body language Charm
    54. 54. Snap judgement Body language Actual language Charm
    55. 55. Snap judgement Body language Actual language Reinforcement Charm
    56. 56. Internal Feeling (Body) language Charm
    57. 57. Resolving Conflicts with the Self-Serving Bias
    58. 58. “ We call on man to display his splendid capabilities. And We observe with undivided attention, Because The little nuances in the quality of his service Give a flawless measure of his mind They tell us frankly what his soul is worth, Because, To serve is first to love&quot;. Giuseppe Cipriani
    59. 59. Relaxing Guests Charm
    60. 60. Relaxing Guests Acknowledgment Charm
    61. 61. Relaxing Guests Acknowledgment Compliment Charm
    62. 62. Relaxing Guests Acknowledgment Compliment Oyster Theory Charm
    63. 63. Rapport
    64. 64. Rapport Pacing & Leading
    65. 65. Rapport Pacing & Leading Intonation
    66. 66. Rapport Pacing & Leading Intonation Speed of speech
    67. 67. Rapport Pacing & Leading Intonation Speed of speech Blink rate
    68. 68.   Charm Nudging
    69. 69. Charm <ul><li>Libertarian Paternalism </li></ul><ul><li>Rational Man </li></ul><ul><li>Human Man </li></ul>
    70. 70. Charm
    71. 71. Charm
    72. 72. Charm
    73. 73. <ul><li>How We Perceive </li></ul>Charm
    74. 74. Charm
    75. 75. Anchor Points
    76. 76. Charm
    77. 77. The Confirmation Bias
    78. 78. Charm <ul><li>  </li></ul><ul><li>  The Service Cycle </li></ul><ul><li>Relax </li></ul><ul><li>Compliment </li></ul><ul><li>Read, listen, observe </li></ul><ul><li>Nudge </li></ul><ul><li>Serve </li></ul><ul><li>Reassure </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    79. 79. Thank you for your attention! This presentation: www.slideshare.net/philipduff [email_address] Charm

    ×