Social Media In Financial Services Doctors.Net

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  • granulocyte-colony stimulating factor
  • Social Media In Financial Services Doctors.Net

    1. 1. Lessons in leveraging Social Media from other professional service Providers Rupert Potter Business development director Doctors.net.uk © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission.
    2. 2. Doctors.net.uk: A website for UK registered doctors  Founded in 1998 by doctors  Currently employs 70 people (a full service agency)  Marketing and strategy  Medical writing  Medical expert panel  Member advisory panel (600 doctors)  Editorial  Education  Creative design  Website programming and development  Commercial  Market research  IT  Member services  Implementation/editorial 2 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission.
    3. 3. Trust translates into activity, engagement and loyalty  The largest and most active doctor network  35,000 doctors visit Doctors.net.uk daily  90,0001 doctors actively use its services  Across 50 specialities  Over 23,0002 GPs  In 2008, each doctor made use of Doctors.net.uk (on average)  45 times each month  Over 25 minutes each visit  Using over 20 different services  Leading provider of online marketing  Over 130 campaigns delivered in 2008  22,000 doctors interact with campaigns each month 1. Active 180 member count of 90,297 as at February 2009 2. Active 180 GP count of 23,397 as at February 2009 3 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission.
    4. 4. Doctors.net.uk is built on core values  Our mission – for doctors, by doctors  A network of professionals – 100% GMC-authenticated UK doctors  A platform for engagement – focus on delivering clinical value  Ten years on - the largest and most active network  Independence  Trust & transparency • 97% of our members trust the information they receive from Doctors.net.uk1 • Doctors know where information comes from and who is funding it  Collaboration • Doctors rely increasingly on external sources of information and interaction for learning and professional development – Doctors.net.uk facilitates this and enables online engagement for our partners 1 Source - Doctors.net.uk Survey Q1 2008 4 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission.
    5. 5. Doctors.net.uk collaborates with many organisations 5 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission.
    6. 6. 6 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission.
    7. 7. 7 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission.
    8. 8. It’s all about content and contact
    9. 9. Or Don’t build a website no one looks at… 9 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    10. 10. “On the internet, nobody knows you’re a dog.” “Trusted voice” 10 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    11. 11. Doctors.net.uk registration process: Step 3 of 5 Enter contact details 11 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    12. 12. “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.” 12 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    13. 13. 13 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    14. 14. “I’ve just closed you down…” 14 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    15. 15. GPs indicated that their primary concerns are ‘relicensing and revalidation’, ‘financial constraints on the NHS’ and ‘pay and work conditions’ 1.82 1.93 1.91 Average rankings amongst those that selected the area (the lower the figure, the more often it was ranked first) NB. 1.82 was the lowest average Base: 1000 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    16. 16. 16 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    17. 17. 17 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    18. 18. What does Doctors.net.uk do? © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    19. 19. 19 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    20. 20. 20 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    21. 21. 21 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission. 2009.
    22. 22. 22 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    23. 23. 23 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission. 2009.
    24. 24. 24 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    25. 25. 25 © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission. 2009.
    26. 26. 26 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    27. 27. iPhone/iPod applications  Recent launch of Doctors.net.uk iPhone application  RSS medical news feed  Potential forthcoming development includes:  Oncology Journal Watch  Clinical calculators  Conference update  Conference highlights  Bespoke application development potential © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission. 2009.
    28. 28. 28 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    29. 29. Key take home messages © Doctors.net.uk Limited 2008. Strictly private & confidential. Not to be circulated without express permission. 2009.
    30. 30. Top 5 requirements from doctors for online communication Clinically relevant content Benefits my clinical practice Timely and topical Source of the information is always clear Targeted to my profile 30 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    31. 31. Engagement is crucial for any online programme Content Convenience Contact Credibility 31 © Doctors.net.uk Limited 2009. Strictly private & confidential. Not to be circulated without express permission. 2008.
    32. 32. Thank you Questions Contact details: rupert.potter@mess.doctors.org.uk 07989689594 32

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