Essential SEO Tools of the Trade


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Raleigh SEO Meetup presentation on Essential SEO Tools of the Trade.

No doubt you've heard us talk about Webmaster Tools, Google Analytics, .htaccess files, xml sitemaps and robots.txt.

This is the month we will cover all that stuff so that you will understand it and more importantly, be able to use them in a way to help your site.

This isn't geeky stuff, it's essentials. If you aren't looking at the way your site is performing you are missing an easy win.

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Essential SEO Tools of the Trade

  1. 1. Essential SEO Tools of the Trade<br />September 2011<br />Phil Buckley<br />SEO – What You Need To Know Raleigh SEO Meetup Group<br />Twitter: @1918<br />
  2. 2. Who’s Using What<br />This was the first Meetup where we asked questions of people who were signing up<br />
  3. 3. Are you using Google's or Bing's Webmaster Tools?<br />Statistics from the 110+ people who signed up to attend this specific meetup<br />
  4. 4. Are you using Google Analytics?<br />Statistics from the 110+ people who signed up to attend this specific meetup<br />
  5. 5. Are you using and paid tools like Raven or SEOmoz?<br />Statistics from the 110+ people who signed up to attend this specific meetup<br />
  6. 6. Using All 3 vs. Using None<br />Statistics from the 110+ people who signed up to attend this specific meetup<br />
  7. 7. Step #1<br />
  8. 8. Search Queries<br />
  9. 9. Google +1 Metrics<br />
  10. 10. Googlebot Crawl Errors<br />
  11. 11. Who is linking to the 404<br />This icon takes you to the page which is linking back to your site<br />
  12. 12. Fetch as Googlebot<br />You can enter a new url here<br />Once retrieved, you can see the code Google sees when it requests you page<br />
  13. 13. Why Fetch as Googlebot?<br />This isn’t good<br />Only Googlebot sees this, normal user agents see the real page<br />
  14. 14. Why Fetch as Googlebot?<br />
  15. 15. Step #2<br />
  16. 16. Daily Alerts<br />Why the alert<br />
  17. 17. Step #3<br />
  18. 18. Step #4<br />
  19. 19. seobook<br />
  20. 20. Raven SEO Tools<br />
  21. 21. Check your Head<br />
  22. 22. .htaccess<br /><ul><li> Redirects
  23. 23. Error page
  24. 24. Password protection
  25. 25. File listing
  26. 26. Hotlinking
  27. 27. Blocking visitors</li></li></ul><li>Robots.txt<br />
  28. 28. Robots.txt<br />By default search engines are greedy. They want to index as much high quality information as they can, and they will assume that they can crawl everything unless you tell them otherwise.<br />Allow indexing of everything<br />User-agent: *Disallow:<br />Disallow indexing of everything<br />User-agent: *Disallow: /<br />
  29. 29. Specific Bots<br />You can specific rules for specific spiders<br />has the best page on the entire web about robots.txt at<br />
  30. 30. Sitemaps<br />“Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.” – Google<br />
  31. 31. Sitemaps<br />“Google doesn't guarantee that we'll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.” – Google<br />
  32. 32. XML or HTML Sitemaps?<br />
  33. 33. F.A.Q.<br />Do I have to spend money to rank?<br />No.<br />Would my time be better spent doing other SEO tasks?<br />Probably not.<br />Are the Boston Red Sox going to make it to the playoffs this year?<br />Reply hazy, try again<br />
  34. 34. Thank You<br />Special thanks to our sponsors:<br />Coalmarch Productions for keeping this meetup FREE!<br />Thee Design Studio for providing the pizza!<br />and<br />for letting us use their cool space<br />