Developer Grade SEO


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Slides from The Raleigh SEO Meetup where we looked at better ways to bake good seo practices directly into your html code

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  • Still the most powerful signals… links, powerful and plentiful links
  • Developer Grade SEO

    1. 1. Developer Grade SEO<br />July 2011<br />Phil Buckley<br />SEO – What You Need To Know Raleigh SEO Meetup Group<br />Twitter: @1918<br />
    2. 2.
    3. 3. Is this you?<br />
    4. 4. Mind map of the SEO process<br />
    5. 5. Oh no you didn’t!<br /><meta name=“robots" content=“noindex"><br />User-agent: * <br />Disallow: /<br />Make sure you didn’t do something really simple, yet tragic<br />
    6. 6. Canonicalization<br />wwwvs.non-www<br /><link rel="canonical" href="" /><br />
    7. 7. Step 1. Validation<br />
    8. 8.
    9. 9. What is the current standard?<br />XHTML 1.1 became a W3C Recommendation on May 31, 2001.<br />CSS 2 became a W3C Recommendation on June 7, 2011.<br /><?xml version="1.0" encoding="UTF-8"?> <br /><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" ""> <br /><html version="-//W3C//DTD XHTML 1.1//EN" <br />xmlns="" xml:lang="en" xmlns:xsi="" xsi:schemaLocation="<br />" > <br /><head> <br /> <title>Virtual Library</title><br /> </head> <br /><body> <br /> <p>Content is <a href="">good</a>.</p> <br /></body> <br /></html><br />
    10. 10. What about HTML5?<br />
    11. 11. Keep your code clean<br /><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd"><br />Do you see why this is WRONG?<br />
    12. 12. Elementary Don’ts<br /><a href=“foo.html”>click here</a><br /><imgsrc=“bar.jpg” alt=“” /><br /><title>home</title><br />Site Developed by <a href=“”>me</a><br />Missed opportunity<br />Missed opportunity +<br />Unforgivable<br />Don’t do this<br />
    13. 13. The Semantic Web is a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web. <br />It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.<br />
    14. 14. What is Semantic Markup, or Meta-Data?<br />Meta-data can be a difficult concept to grasp. So for example, here is some regular data:<br />(+1)919 829 3518<br />Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything! <br />So that’s where meta-data comes in.<br /><span class=”telephone”>(+1)919 829 3518</span><br />
    15. 15. Meta, Micro, RFDa, Rich-snippets &<br />We’ll get back to that in a little bit<br />
    16. 16. Divitis<br />
    17. 17. Cured<br />
    18. 18. Do you style your markup this beautifully?<br />What is a search signal?<br />
    19. 19. Do you love the unix command prompt?<br />
    20. 20. How to think like a robot<br />
    21. 21. Meta, Micro, RFDa, Rich-snippets &<br />Ok, we’re back to the good stuff now<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25. Wait, didn’t Google say something else a few years ago?<br />
    26. 26. Wait, didn’t Google say something else a few years ago?<br />
    27. 27. Wait, didn’t Google say something else a few years ago?<br />
    28. 28. Opportunity to build it right into the template<br />
    29. 29. Opportunity to build it right into the template<br />
    30. 30. Elementary Do’s<br />Author meta<br />Published date meta<br />Taken from Danny Sullivan’s blog site<br />
    31. 31. Meta data can make a big impact in search results<br />Taken from a Google search for Danny Sullivan<br />
    32. 32. F.A.Q.<br />Do I really have to do this stuff to rank?<br />No.<br />Would my time be better spent doing other SEO tasks?<br />Possibly.<br />If I ask my development team to do this stuff they’ll punch me in the face!<br />Possibly. When you get off the floor, hire one of the developers here tonight to replace them.<br />
    33. 33. Thank You<br />Special thanks to our sponsors:<br />Coalmarch Productions for keeping this meetup FREE!<br />Thee Design Studio for providing the food & drinks <br />For the delicious custom made SEO cupcakes<br />for letting us use their cool space<br />