Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Light Score
1. Do you have a Privacy Policy? +1
2. Do you link to Privacy Policy on global footer(or header) try.powermapp...
Dark Score
1. 3rd party cookies are being deployed on your website -1
2. Have not enable frequency capping on Display netw...
Darkness and the
Light - scorings
10 Yoda
6-8 Luke
3-5 Leia
0-2 Chewbacca
0 Neutral Zone
- 0-2 Darth Maul
- 3-5 Count Dook...
If you got a dark score join these…
 “MOA code of conduct” or “DAA code of ethics” will eventually introduce
one
www.digi...
Upcoming SlideShare
Loading in …5
×

Blackhat Analytics - DarkScore test to printout

1,094 views

Published on

Blackhat Analytics - DarkScore test to printout

Published in: Data & Analytics
  • Be the first to comment

Blackhat Analytics - DarkScore test to printout

  1. 1. Light Score 1. Do you have a Privacy Policy? +1 2. Do you link to Privacy Policy on global footer(or header) try.powermapper.com +1 3. HTML links on Privacy Policy: • Do you mention you use cookies OR link to “How Google uses cookie data“ www.google.com/policies/privacy/partners/ +0.25 • Do you mention the word “Do Not Track” or DNT on privacy policy +0.25 • Link to GA opt-out plugin OR GA opt-out page +0.25 • Link to DoubleClick remarketing opt-out OR Adchoices link +0.25 4. Has your Privacy Policy has been updated within the last 12months +1 5. If your using session recording (e.g. ClickTale) have you set sensitive fields to either type=password OR have relevant class: <input id="CreditCardPin" class="tracking- sensitive ClickTaleSensitive -metrika-nokeys“type="text"> +1 6. Is AnonymiseIP enabled for German Visitors +1 7. Is GTM`s 2 stage authentication login setting enabled OR similar TMS setting +1 8. Do you have a GA custom email alert for URLs containing “@” or “@gmail” +1 9. GA exclude traffic from robot setting is enabled +1 10.You have actioned atleast one GA heathcheck alert +1 Ref: www.google.com/analytics/terms/us.html [n] / 10
  2. 2. Dark Score 1. 3rd party cookies are being deployed on your website -1 2. Have not enable frequency capping on Display network -1 3. UserID tracking is enabled, but not declared to users on privacy page. 4. GA`s data append via CSV upload (dimension widening) for userID as a customDimension using sensitive data (e.g. Financial grouping/status based on users postcode/address) -1 5. Using Device Signature (Android App only) -1 6. Email address stored in GA url report -1 7. Storing passwords in GA URL report -1 8. Respawn of users sessionID cookie, after the user tries to clear cookie -1 9. Using any of the techniques mentioned on evercookie -1 10.Using GA to track progress of trojan virus installations -100 [n] / -10
  3. 3. Darkness and the Light - scorings 10 Yoda 6-8 Luke 3-5 Leia 0-2 Chewbacca 0 Neutral Zone - 0-2 Darth Maul - 3-5 Count Dooku - 6-8 Darth Vader - 10 Darth Sideous Light score Dark Score Sum of both - - -
  4. 4. If you got a dark score join these…  “MOA code of conduct” or “DAA code of ethics” will eventually introduce one www.digitalanalyticsassociation.org/codeofethics www.moaweb.nl/Richtlijnen/internationale-gedragscodes-en-richtlijnen/2012-09-17%20GRBN%20Code%20Comparison.pdf/view

×