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Analytics Tools to improve Customer Insight

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This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)

Thanks

Phil

Published in: Data & Analytics
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Analytics Tools to improve Customer Insight

  1. 1. Analytics Tools & Tips Bristol Digital Analytics Meet-up
  2. 2. 6:00 Intro`s: who`s in the room (10mins) 6:10 Tools & Tips presentation (35mins) 6:45 Q & A / Drinks (30+mins) Schedule
  3. 3. Pls answer… Name: Phil Pearce Occupation: Senior Web Analyst Years in Analytics: 1yr (Padawan) 2yrs (Knight) 3yrs+ (Jedi Master) Expectations: I want to learn about… Fun fact: I`m a twin Who`s in the room? 750 GA questions answered
  4. 4. Fun fact, I`m an Identical Twin... ”I successfully cloned myself to increase my productivity” ;)
  5. 5. AdWordsClients & implementations – lots!
  6. 6. 1. GA top reports from last week 2. Yandex metrica - free mouse tracker & form tracker 3. Google Consumer surveys - free qualitative research tool 4. WordStream Grader - free PPC analyser & [n]/10 grade 5. Narrative science quill - free "data as a story report" 6. Sitebeam Nibbler - free 5 page SEO sanity check 7. Adwords tool for getting click refunds - free excel template 8. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal. 9. GoogleSheets GA plugin - using comparison reports examples 10.GA realtime app - free iOS & Android app 11.GA Dashboard library templates - one click to enable Agenda
  7. 7. Tools examples
  8. 8. 5 page sanity check… http://nibbler.silktide.com/en_US/reports/www.truedigital.co.uk
  9. 9. http://thinkeyetracking.com/tag/sunsilk/ Heatmaps..
  10. 10. Free session recording & heatmaps! (1000 sessions per day) FREE
  11. 11. Worthy mention… feng-gui.com
  12. 12. Try it yourself “feng-gui.com” example…
  13. 13.  Includes “wasted spend report” PPC grader
  14. 14. Try it yourself “Wordstream PPC grader”
  15. 15. From last week (Top 10 GA reports) • bit.ly/ga-report-list • open in notpad - and replace GA account number slideshare.net/phildpearce /top-10-google-analytics- tips-to-save-you-money
  16. 16. Dashboard library Search for “Small Business Owner” in dashboard library…
  17. 17. Dashboard library Search for “Small Business Owner” in dashboard library…
  18. 18. Google Sheets – automatic reporting (updates every hour) http://bit.ly/ga-api-example
  19. 19. GA real time on your phone… New – iOS tinyurl.com/ga-apple Android tinyurl.com/ga-android
  20. 20. Click Fraud Tool – I built (using 3rd party call data & mathematics) This equates to: • 39% of Spend over 60 refunded • 3% over 18month log duration. Equates to: Download template here: Bit.ly/clickrefundtemplate
  21. 21. Auto campaigns (Free version of SpeedPPC that I built) http://bit.ly/ad-mutation-tool (MS access)
  22. 22. Plugins for Wordpress New GTM interface [auto-config file] https://www.dropbox.com/s/hk1qj a1fdupzykk/WORDPRESS%20TEMP LATE%20- %20NEW%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import. FREE
  23. 23. Session based: Dynamic values -> Hit based: Dynamic values -> <- Session based: Static goal values Lead Scoring
  24. 24. Note: currency not supported using this method :( Abandon Revenue
  25. 25. See... login: coolgtmstuff@gmail.com pw: philrulesgtm4
  26. 26. Questions Thankyou & Answers Conversion
  27. 27. Date for your Diary in 2weeks time... Conversion
  28. 28. 5. Google Tag Manager (implementation tricks) 1. Analytics Processes (REAN, LEAN, WAMM) 4. Audit Templates to save you time (SEO, PPC, Analytics, GTM) 2. Free tools (YandexMetrica, Quill, Google Surveys) 3. Dashboards And stuff learned at MeasureCamp

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