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A study of digital data about yourself - By Phil Pearce

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A study of digital data about yourself - By Phil Pearce

Published in: Data & Analytics

A study of digital data about yourself - By Phil Pearce

  1. 1. A study of digital data about yourself!
  2. 2. Agenda – 45mins 1. Definition of Social Capital 2. Personal Hypothesis 3. Tools & Results/Scores 4. Offline Skills test 5. Demo of MouseTracking and GA dashboard 6. Skype Call to Industry experts 7. Questions
  3. 3. Prerequisites You will need… • PC/Laptop with internet • Facebook account (Pls login) • Twitter account • Linkedin account
  4. 4. If you don't know what the product is, then YOU are the product! http://blogs.wsj.com/digits/2011/08/24/steve-jobss-best-quotes/ Referring to…
  5. 5. So how much are YOU worth? … using data.
  6. 6. But first… a Magic Trick I need 2 volunteers (you need a laptop/ipad)
  7. 7. Magic Trick “Search for a phrase in box” “Select any word on a page”
  8. 8. What is your Social Currency value? http://www.ted.com/talks/rachel_botsman_the _currency_of_the_new_economy_is_trust?lang uage=en
  9. 9. Social Currency Examples Two sided marketplaces of buyers and sellers • Ebay (higher trust rating = more orders) • TaskRabit • Uber Taxis • Kickstarter • SpareRoom Plus • Forums (google groups) • GitHub (code collaboration) Ratings with Marketplaces would have a value outside of the marketplace! e.g Top Contributor or 5/5 from 750 reviews
  10. 10. Before Starting… Hypothesis • What do “I” think I am good at. [Hobbies or stuff done in free time] • Where have “I” worked or done well. [e.g Grades or Work Experience]
  11. 11. My work journey…
  12. 12. Was at… www.linkedin.com/in/philpearce
  13. 13. Search results insight
  14. 14. Google Yourself on google images “Dave Gorman”
  15. 15. Who does Google think am I?
  16. 16. What does Google know about me? Google for “Google Ad Settings” https://www.google.com/settings/u/0/ads
  17. 17. What does Google know about me? (not logged-in) Nay!
  18. 18. Nay! Yah! Click to see what Google thinks are your interests…
  19. 19. What does Google know about me? (logged-in) Yah!
  20. 20. Social data insight
  21. 21. Sign into Facebook Go to… 1. labs.five.com 2. Press “Analyse my posts” 3. Save the URL (e.g. labs.five.com/i6p57kfn85tb) Disclaimer: I not associated with labs.five.com, they just happen to have a cool tool.
  22. 22. What is my Facebook character? http://labs.five.com/i6p57kfn85tb
  23. 23. Pls submit scores on GoogleForm… bit.ly/bathuniform
  24. 24. Aggregated results (based on Facebook posts)
  25. 25. Detailed results (based on Facebook posts) Extraversion Energy, positive emotions, surgency, assertiveness, sociability and the tendency to seek stimulation in the company of others, and talkativeness. Agreeableness A tendency to be compassionate and cooperative rather than suspicious and antagonistic towards others. It is also a measure of one's trusting and helpful nature, and whether a person is generally well tempered or not. Neuroticism The tendency to experience unpleasant emotions easily, such as anger & anxiety. Neuroticism also refers to the degree of impulse control. Conscientiousness A tendency to be organized and dependable, show self-discipline, act dutifully, aim for achievement, and prefer planned rather than spontaneous behaviour. Openness Appreciation for art, emotion, adventure, unusual ideas, curiosity, and variety of experience. Openness reflects the degree of intellectual curiosity, creativity and a preference for novelty and variety a person has. It is also described as the extent to which a person is imaginative or independent, and depicts a personal preference for a variety of activities over a strict routine.
  26. 26. What does Facebook think I like? http://www.wolframalpha.com/facebook/
  27. 27. LinkedIn journey… (tool depreciated) http://timeline.linkedinlabs.com/
  28. 28. What do I share on twitter? (tool not currently working) tweetpsych.com Try twitalyzer.com
  29. 29. twitalyzer.com
  30. 30. Do people/companies recommend & trust me?
  31. 31. How much energy did I use at MeasureCamp Event? 176% of energy target reached  Live activity feed: flow.polar.com/training/ profiles/4827896
  32. 32. Psychometric data insight
  33. 33. “flag page” 20 question survey… www.flagpage.com
  34. 34. “eHarmony” 100 question survey…
  35. 35. 180 question “Clifton-gollup” strength test results… strengthstestapp.workuno.com/freesf10.html
  36. 36. aka Phils version of 360 degree-employee reviews Peer reviews insight
  37. 37. Are you on Linkedin?
  38. 38. LinkedIn Endorsements Game
  39. 39. Online challenge & Gamificaiton
  40. 40. Real world example of Social endorsements
  41. 41. …and what does my iCard look like? How do I view myself?
  42. 42. Questions… Me…
  43. 43. Friends & Family said…
  44. 44. Conclusion:
  45. 45. Or maybe… 
  46. 46. Magic Trick Result “Search for a phrase in box” “Select any word on a page”
  47. 47. Skype call to Analyst`s in the field…
  48. 48. Where do Bath Business & Marketing Grads end up…
  49. 49. Thanks & Questions?
  50. 50. Excel: PPC algo & rank & reach tool MS Access: PPC database & Tea Rota PowerPoint: Dark Analytics presentation & Effects of cookie law Reports/Audits: SEO, PPC, CRO, Analytics and Cookie law. Examples of work
  51. 51. Appendix
  52. 52. Avatar app
  53. 53. Analytics Career Development Analysis of oneself TYPE: FOCUS: LANGUAGE: TAGS: x Beginner q Intermediate q Advanced Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast” LEVEL: q Workshop x Short Presentation x Discussion q Technical q Analytical x Business English #MoreMoney #UpSkill Open discussion and feedback on my Social CV (aka quantified self) project welcome. • Live demos & comparisons of your: • Facebook fivescores • Twitter psych • Linkedin endorsements • Clifton-gallup strengths test • Comparisons of best training resources. Slides: bit.ly/analysisofme Richard Fergie Consultant @richardfergie
  54. 54. LinkedIn Endorsements Game
  55. 55. LinkedIn Endorsements Game
  56. 56. Links to “Brand yourself” micro sites • brandyourself.com • branded.me • about.me • flavors.me developer.linkedin.com/support/developer-program-transition • clippings.me • storify.com • vizualize.me Note: LinkedIn blocked most of these sites on 19th May :(
  57. 57. Who am I?

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