A study of digital data about yourself - By Phil Pearce
A study of digital
data about yourself!
Agenda – 45mins
1. Definition of Social Capital
2. Personal Hypothesis
3. Tools & Results/Scores
4. Offline Skills test
5. Demo of MouseTracking and GA
6. Skype Call to Industry experts
You will need…
• PC/Laptop with internet
• Facebook account (Pls login)
• Twitter account
• Linkedin account
If you don't know what the product is,
then YOU are the product!
But first… a Magic Trick
I need 2 volunteers (you need a laptop/ipad)
“Search for a phrase in box”
“Select any word on a page”
What is your Social Currency value?
Social Currency Examples
Two sided marketplaces of buyers and sellers
• Ebay (higher trust rating = more orders)
• Uber Taxis
• Forums (google groups)
• GitHub (code collaboration)
Ratings with Marketplaces would have a value outside of the marketplace! e.g Top
Contributor or 5/5 from 750 reviews
• What do “I” think I am good at.
[Hobbies or stuff done in free time]
• Where have “I” worked or done well.
[e.g Grades or Work Experience]
Sign into Facebook
2. Press “Analyse my posts”
3. Save the URL
Disclaimer: I not associated with labs.five.com,
they just happen to have a cool tool.
What is my Facebook character?
Pls submit scores on GoogleForm…
(based on Facebook posts)
Energy, positive emotions, surgency, assertiveness, sociability and
the tendency to seek stimulation in the company of others, and
A tendency to be compassionate and cooperative rather than
suspicious and antagonistic towards others. It is also a measure of
one's trusting and helpful nature, and whether a person is generally
well tempered or not.
The tendency to experience unpleasant emotions easily, such as
anger & anxiety. Neuroticism also refers to the degree of impulse
A tendency to be organized and dependable, show self-discipline, act
dutifully, aim for achievement, and prefer planned rather than
Appreciation for art, emotion, adventure, unusual ideas, curiosity, and
variety of experience. Openness reflects the degree of intellectual
curiosity, creativity and a preference for novelty and variety a person
has. It is also described as the extent to which a person is imaginative
or independent, and depicts a personal preference for a variety of
activities over a strict routine.
What does Facebook think I like?
Excel: PPC algo & rank & reach tool
MS Access: PPC database & Tea Rota
PowerPoint: Dark Analytics
presentation & Effects of cookie law
Reports/Audits: SEO, PPC, CRO,
Analytics and Cookie law.
Examples of work
Analytics Career Development
Analysis of oneself
“I eat hits for breakfast”
x Short Presentation
Open discussion and feedback on my Social CV
(aka quantified self) project welcome.
• Live demos & comparisons of your:
• Facebook fivescores
• Twitter psych
• Linkedin endorsements
• Clifton-gallup strengths test
• Comparisons of best training
resources. Slides: bit.ly/analysisofme