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4 clicks 2 Measurement - Analytics Automation @ SuperWeek

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4 clicks 2 Measurement - Analytics Automation @ SuperWeek

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4 clicks 2 Measurement - Analytics Automation @ SuperWeek

  1. 1. 4 clicks 2 measurement
  2. 2. 4 main task 1. KPIs (excel sheet) and Dev guide (word document) 2. GTM installation (generic containers) 3. GA configuration(goals & settings) 4. Dashboards (template library)
  3. 3. When working with large or “enterprise size” implementations…
  4. 4. I noticed… …Lots of similarities & repetition
  5. 5. There must be a way to get an implementation into shape… …Faster!
  6. 6. Start with 2 measurements
  7. 7. 2 measurements 1. Now 1. Later time
  8. 8. 1. KPI Shake for Breakfast bit.ly/kpishake
  9. 9. 2. Brunch bit.ly/gtmdevguide2
  10. 10. 3. Main Meal CMS Plugins and GTM auto-config files based on these plugins.
  11. 11. Plugins for Wordpress GTM interface [auto-config file] https://www.dropbox.com/s/hk1qja 1fdupzykk/WORDPRESS%20TEM PLATE%20- %20NEW%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  12. 12. Plugins for Magento GTM interface [auto-config file] https://www.dropbox.com/s/rr7xxo qq0wqevcw/MAGENTO%20- %20mapped%20to%20qubit%20- %20NEW%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  13. 13. Plugins with native Enhanced Ecommerce Magento (€35 – almost free!) http://codecanyon.net/item/actionable-google-analytics/9899649 http://www.magentocommerce.com/magento-connect/google- analytics-enhanced-ecommerce-1.html
  14. 14. Install these 2 plugins: drupal.org/project/google_tag drupal.org/project/datalayer If using ecommerce add this aswell: drupal.org/project/commerce_google_tag_manager Plugins for Drupal { "drupalLanguage": "en", "userUid": "555", "entityId" : "123", "entityLabel" : "My Cool Page", "entityType" : "node", "entityBundle" : "article", "entityUid" : "555", "entityTaxonomy" : { "my_vocab" : { "25" : "Term Name", "26" : "Another Term" } } } The Drupal has a native JS api that can also be piggybacked: www.drupal.org/node/304258#drupal-settings plus.google.com/117298997433687198127/posts/Br7cVVkTdUZ GTM interface [auto-config file] https://www.dropbox.com/s/uoa19t p8zjt4c03/DRUPAL%20- %20work%20in%20progress%20- %20NEW%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  15. 15. 4. GA configuration  Shared Goal import  GA Management API  CSV DimensionWidening of productId`s (magneto only)
  16. 16. Dashboards Templates 5. Dessert
  17. 17. 6. Adwords Dynamic Remarketing Automatic adwords fitness enabled - out of the box Automatic
  18. 18. If you are still hungry for data? (i.e you are not full yet)
  19. 19. 7. Midnight Snacks... • Abandoned Revenue • Lead Scoring • IP append
  20. 20. See script library here... login: coolgtmstuff@gmail.com pw: philrulesgtm3
  21. 21. Auto-event config files – Any CMS New GTM interface [config file] https://www.dropbox.com/s/woak00y749jk36e/AUTO- EVENTS%20-%20NEW%20interface.json?dl=0 Note: Wordpress & Drupal config files already contains auto-events Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import.
  22. 22. Summary 7. Midnight Snacks 6. Automatic Excessive 5. Desert 4. Exercise/Goals 3. Main Meal 2. Brunch 1. Breakfast KPIs (excel sheet): Dev guide (word document): GTM installation (generic containers) GA configuration (goals & settings): Dashboards (template library) Adwords Dynamic Remarketing Custom Scripts Wordpress Magento Drupal Automatic See script library here... login: coolgtmstuff@gmail.com pw: philrulesgtm2
  23. 23. Analytics in... 7 steps or 4 clicks 2 measurements fitness
  24. 24. Thanks
  25. 25. Free session recording! (1000 sessions per day) Here is the config files for yandex metrica… Yandex metric [auto-config file] Bit.ly/yandexmetricagtm Also create Yandex Metrica Account Replace 99999 accountID with your accountID
  26. 26. Other Cool stuff http://bit.ly/techseoaudit http://bit.ly/cookieaudit http://bit.ly/croheatmapaudit http://bit.ly/gtmdevguide2 http://bit.ly/admutationtool (MS access version of SpeedPPC) http://bit.ly/ppc-algo-desktop (1 excel file)

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