Do Normal People Follow Pharma on Twitter?<br />A Tag Cloud Analysis<br />Phil Baumann<br />
Who Follows Big Pharma?<br />The following slides are screenshots of tag clouds of followers of selected Big Pharma compan...
Top Ten Words Following Pharma<br />Pharmaceutical<br />Medical<br />Healthcare<br />Time<br />Social<br />Marketing<br />...
Amgen<br />
AstraZenecaUS<br />
AstraZeneca<br />
Boehringer<br />
Genentechnews<br />
GSKUS<br />
JNJComm<br />
Novartis<br />
Pfizer<br />
Pfizer_News<br />
Roche_com<br />
Aimless Tweets<br />Are Marketers, PR “pros”, Social Media Consultants the best audience for Pharma?<br />What value do Ph...
Pharma’s Twitter Flight Path<br />Provide Valuable Content for Patients<br />Humanize Corporate Communications<br />Follow...
Pharma’s Twitter Flight Path<br />Provide Customer Service to Prescribers<br />Provide Customer Service to Pharmacists <br...
Normalize Twitter<br />Clearly, “normal” people aren’t really following Big Pharma. “Normal” people are patients and life ...
@PhilBaumann<br />January 2010<br />
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Do Normal People Follow Pharma on Twitter?

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A simple overview of followers of Twitter accounts of Pharma companies based on tag clouds of follower profiles.

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Do Normal People Follow Pharma on Twitter?

  1. 1. Do Normal People Follow Pharma on Twitter?<br />A Tag Cloud Analysis<br />Phil Baumann<br />
  2. 2. Who Follows Big Pharma?<br />The following slides are screenshots of tag clouds of followers of selected Big Pharma companies. These are partial screenshots, but they provide some insight about who currently follows Big Pharma (as of January 2010).<br />
  3. 3. Top Ten Words Following Pharma<br />Pharmaceutical<br />Medical<br />Healthcare<br />Time<br />Social<br />Marketing<br />Research<br />Web<br />Health<br />
  4. 4. Amgen<br />
  5. 5. AstraZenecaUS<br />
  6. 6. AstraZeneca<br />
  7. 7. Boehringer<br />
  8. 8. Genentechnews<br />
  9. 9. GSKUS<br />
  10. 10. JNJComm<br />
  11. 11. Novartis<br />
  12. 12. Pfizer<br />
  13. 13. Pfizer_News<br />
  14. 14. Roche_com<br />
  15. 15. Aimless Tweets<br />Are Marketers, PR “pros”, Social Media Consultants the best audience for Pharma?<br />What value do Pharma Tweets provide the world?<br />What value does Pharma get from Twitter?<br />What purposes should Pharma have with Twitter (and the rest of the spectrum of all media?)<br />
  16. 16. Pharma’s Twitter Flight Path<br />Provide Valuable Content for Patients<br />Humanize Corporate Communications<br />Follow and ReTweet the Competition<br />Establish Authenticity for Future Crises<br />Cultivate Communities of Life Scientists<br />Connect All Media Presences Together<br />
  17. 17. Pharma’s Twitter Flight Path<br />Provide Customer Service to Prescribers<br />Provide Customer Service to Pharmacists <br />Provide Customer Service to Nurses<br />Provide Employees With Important Updates<br />Participate in Public Health Efforts<br />Support Nonprofit Organizations (RT)<br />
  18. 18. Normalize Twitter<br />Clearly, “normal” people aren’t really following Big Pharma. “Normal” people are patients and life scientists and doctors and nurses and patient advocates. And if they are, it’s unlikely they’re paying much attention.<br />Big Pharma needs to consider what its purposes are (hint: Twitter’s not a sales tool for large regulated enterprises – accept that: bonus: knowing that won’t get you in trouble with the FDA).<br />
  19. 19. @PhilBaumann<br />January 2010<br />

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