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Lean Startup - Vortrag bei FRAppe an der Universität Frankfurt

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Vortrag bei FRAppe an der Universität Frankfurt am 17.6.2014 zum Thema "Lean Startup".

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Lean Startup - Vortrag bei FRAppe an der Universität Frankfurt

  1. 1. LEAN STARTUP Vortrag bei FRAppe am 17.6.2014
  2. 2. Paul Herwarth von Bittenfeld  Seit 2003 Projektleitung und Geschäftsführung für Tochtergesellschaften der //SEIBERT/MEDIA GmbH.  Initiator von Lean Startup Circle Rhein-Main und Rhein-Main- Startups.com  Twitter: @pherwarth
  3. 3. https://www.flickr.com/photos/phobia/2308371224/
  4. 4. http://www.flickr.com/photos/betsyweber/6719450919/
  5. 5. 1. Wortsinn
  6. 6. LEAN (PRODUCTION)https://www.flickr.com/photos/toyotauk/4711057629/
  7. 7. „A STARTUP is an organization dedicated to creating something new under conditions of extreme uncertainty.“ - Eric Ries http://www.flickr.com/photos/mikebehnken/5007703932/
  8. 8. 2. Vorgehen
  9. 9. http://www.flickr.com/photos/myfuturedotcom/6053042920/
  10. 10. BUILDLEARN MEASURE PRODUCT DATA IDEA
  11. 11. Minimum Viable MVP
  12. 12. Get out of the building! https://www.flickr.com/photos/tobiastoft/4356115459/
  13. 13. Persevere Pivot
  14. 14. Lean Canvas für ein Social Media Tool ● Painful aggregation of data over different services ● Easy to use ● One-shop- stop for Social Media Metrics ● One tracking for all services ● Personal analytics dashboard ● Number of Active Users ● Revenue ● Scrum team financed by existing business ● Social Media Heavy User (Twitter, Facebook, …) ● Small businesses ● Hosting ● Development ● Freemium ● Micro payments ● Marketing ● Performance tweet 1 234 5 67 8 9
  15. 15. 3. Beispiele
  16. 16. https://www.flickr.com/photos/smartjunco/3262564224/
  17. 17. http://www.flickr.com/photos/sea-turtle/5167883243/
  18. 18. https://www.flickr.com/photos/bigpinkcookie/401577225/
  19. 19. http://www.flickr.com/photos/eugeniot/7698510122/
  20. 20. LEAN STARTUP CIRCLE RHEIN-MAIN: www.leanstartup-frm.de Kontakt: Paul Herwarth von Bittenfeld Twitter (@pherwarth), XING, LinkedIn, Facebook

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