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Lean Startup - Einführung für den Lean Startup Circle

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Lean Startup - Einführung für den Lean Startup Circle

  1. 1. Lean Startup – eine Einführung Vortrag beim Lean Startup Circle FrankfurtRheinMain am 12.3.2014 Build MeasureLearn
  2. 2. Paul Herwarth von Bittenfeld  Seit 2003 als Projektleiter, später als Product Owner und aktuell als ScrumMaster bei //SEIBERT/MEDIA tätig.  Scrum Product Owner (CSPO) und Scrum Professional (CSP)  Twitter: @pherwarth
  3. 3. LEAN STARTUP
  4. 4. http://www.flickr.com/photos/betsyweber/6719450919/
  5. 5. „„A startup is an organizationA startup is an organization dedicated to creating somethingdedicated to creating something new under conditions ofnew under conditions of extremeextreme uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries http://www.flickr.com/photos/mikebehnken/5007703932/
  6. 6. http://www.flickr.com/photos/myfuturedotcom/6053042920/
  7. 7. Der Build – Measure – Learn-Zyklus http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg
  8. 8. Minimum Viable Product (MVP)
  9. 9. Lean Canvas für ein Social Media Tool ● Painful aggregation of data over different services ● Easy to use ● One-shop- stop for Social Media Metrics ● One tracking for all services ● Personal analytics dashboard ● Number of Active Users ● Revenue ● Scrum team financed by existing business ● Social Media Heavy User (Twitter, Facebook, …) ● Small businesses ● Hosting ● Development ● Freemium ● Micro payments ● Marketing ● Performance tweet 1 234 5 67 8 9 "Your business model is your product" - Ash Maurya
  10. 10. Beispiele
  11. 11. http://www.flickr.com/photos/sea-turtle/5167883243/
  12. 12. http://www.flickr.com/photos/eugeniot/7698510122/
  13. 13. http://www.flickr.com/photos/fuzzhead/8141369585/
  14. 14. Fragen, Erfahrungsaustausch und Feedback gerne via:  Twitter: @pherwarth  XING  LinkedIn Links:  Offizielle Website: theleanstartup.com  Blog von Ash Maurya: practicetrumpstheory.com  Deutsche Übersetzungen von Ash Maurya-Artikeln:blog.seibert-media.net

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