Research

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Research

  1. 1. After receiving feedback from my peers I found that a majority of the peopleagreed to my set target audience of teenagers and young adults aged 15-24 as this age range is known to have the most interest in new/commercialand chart music and music videos (according tohttp://www.comscoredatamine.com/2012/03/vevo-and-spotify-go-head-to-head-in-the-nordics/, the younger age groups (15-24, 25-34 and 35-44) weremore likely to visit VEVO to watch music videos), this is a fairly broad andgeneral age range for this type of commercial hip-hop/RnB music video,especially one with parody-like components as a majority of individuals withinthis age range enjoy watching distinctive and humorous music videos.Due to the fact that the song and artist is Beyoncé (a worldwide female rolemodel, who makes music to empower and inspire females), the intendedgender of my target audience was mainly female, that was until I researchthe backlash this song received from Beyoncé’s typical female audience, asa lot of female fans found the lyrics and content of the song degrading andcondescending, however, the controversy caused by this song managed todraw and interest from a lot of male audiences and fans, this now meansmaking a music video to this song would also attract more male audiencesthan I originally intended, although the majority of my target audience is stillfemale, a smaller percentage of my target audience is male.My target audience social class varies from C1 to E as my music videoconsists of street/youth-oriented references (scenery, costume, narrative) thatmainly people of a middle and lower class group are known to appreciate,understand and relate to. The location of my target audience is based in theUnited Kingdom, this is mainly due to the fact that the locations, charactersand general look of my music video would consists of a lot of Britishreferences and styles that people who live in Britain would recognize andappreciate.Teenagers and young adults are usually fascinated with the latest in themusic scene; this is due to how much music is involved within their dailyroutine (listening to earphones or radio whilst traveling, going out, watchingmusic videos online or on television). My product should sell extremely well tothis target audience if the individuals live this music orientated lifestyle ofwork/full time education, going out (clubs, bars and pubs), highly interactivewith social media.Audience Research
  2. 2. Finding out detailed information about the workings of your target audience,you can therefore observe and report, how advertise and sell to them. Usingsources such as Websites, internet forum rooms, magazine articles and blogs,I was able to analyse exactly what my target audience look for within amusic video, and how they find it.Billboard MagazineBillboard is one of the biggest music magazines/websites in theindustry, they frequently write articles and reviews on the latestmusic videos. The consumers (buyers) of this magazine are mainly teenagersand young adults aged 16- 26 (according to http://www.billboard.com/footer/biz),This makes the reviews within this magazine relevant to my research as thisage range matches the age range of my target audience, and as thismagazine is one of the biggest in the industry, it must be express the opinionof many of the consumers.This music video article was based on the critical responses to all the musicvideos released by Beyoncé for the ‘4’ album, and according to this articlethe most successful music video out of all the ones she released for this albumSecondary Content Research
  3. 3. was ‘Run The World Girls’, this could be due to a number of factors, such as,the media coverage and promotion was far greater with this track thanothers, this music video had a higher budget and most anticipation and itreceived the most airplay, but in comparison to the actual music video itself(as the article describes), the music video was visually more intriguing to itstarget audience, as the narrative was action pack and interesting, there wascatchy dance routines and typical Beyoncé hairography, these are allelements I must take in consideration when producing my music video.YouTubeYouTube is one of the best sources to finding information about an audienceregarding music videos as its one of the most popular video websites on theinternet. I looked at many different music videos related to my music videoand analysed some of the comments left by viewers, this will allow me tounderstand what exactly my target audience like and dislike about thesevideos and how I can produce a successful music video.Azealia Banks- 212http://www.youtube.com/watch?v=i3Jv9fNPjgk
  4. 4. Beyoncé- Run the world girls.http://www.youtube.com/watch?v=VBmMU_iwe6UNicki Minaj- Stupid Hoe http://www.youtube.com/watch?v=T6j4f8cHBIM

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