Publishing Career Day Presentation AM

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Publishing Career Day Presentation AM

  1. 1. Ideas that push the boundaries…
  2. 2. Ideas that push the boundaries…• Wiley-owned, independent title• Mainly cell and molecular, and related disciplines• Hypotheses, ideas, reviews-with-a-difference and features• Almost all life science institutes/universities have an electronic subscription• Monthly issue, but online rolling advance publication as “Early View”• Strong media pick-up for a reviews/features journal
  3. 3. Recent headline-making hypothesis article:X-chromosome-located microRNAs inimmunity: Might they explain male/femaledifferences?BioEssays Volume 33, Issue 11, November2011, Pages: 791–802, Iris Pinheiro,Lien Dejager and Claude Libert
  4. 4. Ideas that push the boundaries…• Hypotheses (often as elaborations on a primary paper)• Ideas & Speculations• Think again (overturning or re-visiting previous assumptions)• Recently in press (mini-reviews)• Review essays• Problems & Paradigms• Methods, Models & Techniques• We also publish commentaries, Science&Society / education / policy, meetings reports and book reviews• With a mean time to first decision of 22 days
  5. 5. Just “organisingpeer review”?... Andrew Moore, PhD Editor-in-Chief andrew.moore@wiley.com
  6. 6. Scientific publishingBrought to bookAcademic journals face a radical shake-upJul 21st 2012 | from the print edition“Publishers do provide a service. Theyorganise peer review, in which papers arecriticised anonymously by experts (thoughthose experts, like the authors of papers,are rarely paid for what they do). And theysort the scientific sheep from the goats,by deciding what gets published, andwhere.”http://www.economist.com/node/21559317
  7. 7. Google goes semantic…http://www.clickz.com/clickz/column/2167527/google-semantic-search-seo
  8. 8. A little “ ology ”• 200 variables in the Google algorithm: you can only hope to influence 4 or so...• Use of words in body text (frequency, proximity, context...)• Terms in: • Title • Subtitle • Section headings • (Figure captions - probably)• N.B. Metadata – including keywords!! – are completely ignored by Google, Excite and Lycos (but not Yahoo!)
  9. 9. A little “Titleology”… and “Headingology”…
  10. 10. Some basic rules for titlesThe involvement of protein X in signal transduction pathway Y ✘ ✘ Effect of… Involvement of… Evidence of… Role of… Insights into… Implications of…Protein X does Z in signal transduction pathway Y ✔
  11. 11. Imagine the kind of title thatwould catch your attention… Involvement of military equipment in the natural terrestrial satellite WW II bomber found on moon
  12. 12. An explicit title can help optimise citations… “Read before you cite!” in ArXiv: http://arxiv.org/abs/condmat/0212043
  13. 13. Applying experimental psychology recall t primacy recencySerial position effectDeese and Kaufman (1957) Serial effects in recall of unorganized and sequentiallyorganized verbal material , J Exp Psychol. 1957 Sep; 54(3):180-187Murdock, B.B., Jr. (1962) The Serial Position Effect of Free Recall, Journal ofExperimental Psychology, 64, 482-488
  14. 14. Don’t begin like this:Evolution is the key phenomenon that cuts acrossdiverse biological systems. However, understandingremains patchy of how evolution acts on biologicalnetworks, and how that action is best identified,modelled and understood. Starting with graph theoryand the evolution of protein-protein interactionnetworks…
  15. 15. …or this:Motile cilia are evolutionarily conserved cellularorganelles whose periodic beating provides propulsiveforce for movement of fluid. In vertebrates, the activityof motile cilia has been associated with…
  16. 16. …and certainly not this:Sexual reproduction in mammals allows an organism totransfer part of its genes over to the next generation…
  17. 17. Who are the scientist’s audienceS?
  18. 18. Audience 1: the Editor Cambridge, MA, August 30, 2009 Dear Editor I am writing to you to suggest a review with the title “Involvement of the sex- determining locus binding protein sdlb-1 in the mechanism preventing crossing-over between sex chromosomes in mammals, and a comparison with similar mechanisms in other vertebrates with alternatives to the simple XY system”. Here is a brief summary of our paper: Sexual reproduction in mammals allows an organism to transfer part of its genes over to the next generation…Disclaimer: The above example was invented for the sake of illustration; it does not reflect real knowledge
  19. 19. Audience 2: peer reviewers From: bioessays@wiley.com To: luckyreviewer@evolbiol.usd.edu Date: 30.08.2009 Subject: request to review a manuscript Dear Prof Lucky A manuscript entitled “Involvement of the SDL-binding protein sdlb- 1 in the mechanism preventing crossing-over between sex chromosomes in mammals and a comparison with similar mechanisms in other vertebrates with alternatives to the simple XY system” has been submitted to BioEssays. We would be most grateful if you could find time to review this paper… The abstract follows at the bottom of this mail…Disclaimer: The above example was invented for the sake of illustration; it does not reflect real knowledge
  20. 20. Abstract: Sexual reproduction in mammals allows an organism to transfer part of its genes over to the next generation. This is achieved by meiosis first halving the compliment of chromosomes to produce gametes with n chromosomes compared with 2n in the somatic tissues. During meiosis, crossing over between homologous sequences on sister chromatids creates a situation in which the two half genomes of the original parents are mixed to a certain extent in the resulting gamete. However, sex chromosomes distinguish themselves from autosomes in that they avoid crossing over, and indeed, the inability to cross over is considered to have been one of the first steps in the evolution of sex chromosomes…Disclaimer: The above example was invented for the sake of illustration; it does not reflect real knowledge If you were an expert in sex chromosome evolution, would you be hurrying to reviewing this paper?!
  21. 21. Audience 3: readersJournal of Sexy Science 2010 3(8) 256 - 267InsightsInvolvement of the sex-determining locus binding protein sdlb-1 inthe mechanism preventing crossing-over between sex chromosomesin mammals, and a comparison with similar mechanisms in othervertebrates with alternatives to the simple XY systemStephen E XavierKeywords: sex-determining locus; crossing-over; sex chromosomes; eutherian; non-eutherianAbstract GenesSexual reproduction in mammals allowsan organism to transfer part of its genes SEX! Genesover to the next generation. This is Genesachieved by meiosis first halving thecomplement of chromosomes to producegametes with n chromosomes compared Generation 1 Generation 2with 2n in the somatic tissues… Figure 1: How sex works...Disclaimer: The above example was invented for the sake of illustration; it does not reflect real knowledge
  22. 22. Or…Journal of Sexy Science 2010 3(8) 256 - 267Insightssdlb-1 triggers suppression of crossing-over between sexchromosomes: A clue to the evolution of sex chromosome systems?Stephen E XavierKeywords: sex-determining locus; crossing-over; sex chromosomes; eutherian; non-eutherianAbstractWe have identified a protein that binds tothe sex-determining locus on mammalianY chromosomes, and prevents crossing-over of the majority of the Y chromosome sdlb-1with the X chromosome during meiosis. cip-1We name this protein sdlb-1, and further Y chromosomeshow that it has homologues in animalsthat have different sex chromosome Figure 1: How sdlb-1 works...systems, such as WZ (birds), and multiplecopies of X and Y (platypus)…Disclaimer: The above example was invented for the sake of illustration; it does not reflect real knowledge
  23. 23. A service with personal rewards…Email:Dear Dr. MooreThank you for the very helpful editorial support and the fast and efficientprocessing of our manuscript…AcknowledgementsI would like to thank two anonymous reviewers and the editor for thoughtfulcontributions that improved this manuscript…
  24. 24. Why should you consider a career outside the lab?There might be better careers for you than staying in research. Being aresearcher is not the non plus ultra, and doesn’t necessarily make you theprimus inter pares: we need good scientists in other scientifically-relatedprofessions!...

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