I was asked recently by a Chief Information Officer (CIO) of a large organization, where does search end and text analytics begin? It is an interesting question perhaps worth exploring and developing some models, one of which is shown below (Figure 1). The green boxes (Figure 1) are the domain of traditional search and the blue boxes illustrate the direction of travel being taken by some organizations blending increasing amounts of text analytics and Knowledge Organization Systems (KOS) like taxonomies and thesauri to traditional Information Retrieval (IR). From left to right, this allows organizations to move beyond just finding documents which contain existing ‘knowledge’, to pattern recognition (where the searcher is part of the process) discovering latent ‘knowledge’ directly, sometimes using the whole corpus of text available.
Whether you call this space Knowledge Management, e-business, Artificial Intelligence (AI), smart machines, deep learning, cognitive computing or plain old search & discovery probably does not matter.