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Le vendeur augmenté selon Mood : Digitalisation du point de vente, le magasin connecté

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Le vendeur augmenté, première étape pour un point de vente digitalisé
avec 3 cas / exemples de marques à suivre pour mettre en œuvre une stratégie de vente à l'aide d'outils digitaux.

Published in: Technology
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Le vendeur augmenté selon Mood : Digitalisation du point de vente, le magasin connecté

  1. 1. LE VENDEUR AUGMENTÉLa 1 ère étape pour un point de vente digitalisé v r a ie MOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  2. 2. LE VENDEUR AUGMENTÉ Du latin venditor augmentare /vɑ̃.dœʁ/ masculin 1, expression désignant : Personne physique qui procède à une vente ou réalise un acte de vente à l’aide d’outils numériques résolument connectés permettant d’enrichir la relation interpersonnelle à l’aide de données croisées. 1 définition issue du Dictionnaire LarousseMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  3. 3. Tout commence avec un projet: LA DIGITALISATION DU POINT DE VENTEMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  4. 4. CONTRAIREMENT AUX IDÉES REÇUESIl ne s’agit pas uniquement de connecter le magasinen lui-même par l’incorporation de technologie ousimplement d’y ajouter un point d’accès WiFi...MOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  5. 5. RETOUR AUX FONDAMENTAUX DIGITALISER UN MAGASIN VISE À CONNECTER LE POINT DE VENTE Votre force de vente Connecter les personnes en contact avec les clients par la technologieMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  6. 6. EN LEUR OFFRANT UNE PALETTE D’OUTILS DIGITAUX Terminaux mobiles (tablettes), applications in-store, Solution Digital SignageMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  7. 7. VIA L’ÉLABORATION D’UNE VÉRITABLE STRATÉGIE BESOINS / USAGES / OBJECTIFS STRATÉGIE pour faciliter leur travail, améliorer la relation client (data mining), et enfin améliorer le service proposéMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  8. 8. PROFITEZ-EN POUR MAÎTRISER LES DONNÉES ISSUES DE VOS MAGASINS. En connectant : - informations sur les produits, - données clients, - paiements sur terminaux mobiles ET AINSI RÉALISER DES ÉCONOMIES, REDÉFINIR VOS EFFORTS.MOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  9. 9. Avec le concept de «vendeur augmenté», la marque favorise SERVICE PERSONAL SHOPPER ULTRA-PERSONALISATION RELATION CLIENT ONE-TO-ONE COLLECTION DONNÉES CRM EXPÉRIENCE D’ACHAT AMÉLIORÉEMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  10. 10. 3 CAS À SUIVREMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  11. 11. GRÂCE À mySEPHORA, LES CONSEILLERS DE VENTE CONNAISSENT LEURS CLIENT(E)S SUR LE BOUT DES DOIGTS Sappuyant sur un programme CRM riche de plus de 10 millions de clients, l’application permet aux conseillères de proposer un service personnalisé aux détentrices de la carte de fidélité Sephora (off & online). ☞ OFFRIR DU CONSEIL SUR-MESURE Le moteur de recherche de MySephora croise les habitudes d’achats de tous ces clients, pour faciliter le travail des vendeuses en temps-réel, dans le point de vente. 84% des clients jugent mySephora moderne et innovant Bonne pratique Collecter les retours et suggestions de 74% considèrent le dispositif comme un élément de différenciation votre force de vente pour répondre aux problématiques métiers : Sephora préférait les iPads. Les vendeuses 62% estiment que le dispositif rapproche Sephora de ses clients leurs ainés iPod, pour leur légèreté.MOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  12. 12. CHEZ MANGO, LA CLIENTE PEUT COMMANDER TOUT CE QUI LUI PLAÎT, SEULE OU ACCOMPAGNÉE! À l’aide des vendeurs et de dispositifs connectés, le client peut commander l’article dans la bonne couleur pour une livraison à domicile ou dans un magasin Mango et ainsi favoriser le trafic en magasin. ☞ LA COULEUR ET LE BON PRIX, À PORTÉE DE MAIN Le digital suggère l’opportunité d’augmenter virtuellement le stock — nécessairement limité — d’un magasin physique pour Bonne pratique répondre à une demande ponctuelle ou partielle. Créer des zones où les tablettes peuvent être utilisées lorsque les vendeurs ne sont pas disponibles avec deux visualisations : une app dédiée magasin et l’autre au vendeur.MOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  13. 13. CHEZ RENAULT, LE CLIENT PEUT CRÉER LA VOITURE QUI LUI RESSEMBLE.☞ ACCOMPAGNER ET RENFORCER LES VENDEURS ACCOMPAGNER LES VENDEURS POUR LE LANCEMENT DE LA CLIO 4, EN PERMETTANT DE DIFFUSER SUR UN AFFICHAGE DYNAMIQUE LES DIFFÉRENTES CONFIGURATIONS POSSIBLES DU VÉHICULE : - CHOIX DU VÉHICULE - OPTIONS DU MODÈLE (SPÉCIFICITÉS, MOTORISATIONS) - ÉLÉMENTS DE PERSONNALISATION INTÉRIEURE / EXTÉRIEURE SOLUTION iPad CLÉ EN MAIN Bonne pratique MDM (MOBILE DEVICE MANAGEMENT) Vos clients sont de plus en plus LOCALISATION DE L’APPLICATION SELON LES PAYS informés : sous-estimer la quête d’informations supplémentaires en point de vente pourrait s’avérer contre-productif dans leur relation avec ce conseiller.MOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  14. 14. CHOIX DE VOTRE VOITUREMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  15. 15. VENTE ASSISTÉE : CONSEILLER DE VENTE «AUGMENTÉ» DES IPADS CONNECTÉES AUX ÉCRANS EN CONCESSION POUR CRÉER UNE EXPÉRIENCE CLIENT INNOVANTE DANS LE SECTEUR AUTOMOBILE SÉLECTION DU MODÈLE PERSONNALISATIONMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  16. 16. CE QU’IL FAUT RETENIR Pré-requis: appropriation de l’outil primordiale par les équipes en point de vente, pour lui donner du sens, au risque de passer pour un gadget. L’attitude est plus importante que les outils que vous utiliserez. «Plus la présence de digital dans un point de vente est forte, plus la relation client-vendeur s’en retrouve renforcée.» @ClaudeNahon Président Europe MoodMOOD: DIGITALISATION DU POINT DE VENTE / LE VENDEUR AUGMENTÉ
  17. 17. BESOIN D’EN SAVOIR DAVANTAGE ? RÉFLÉCHISSONS ENSEMBLE hello@moodmedia.com MOOD: LE VENDEUR AUGMENTÉ
  18. 18. PAUL-HENRI BRUNET Product Strategy Manager Europe @phb MOOD: T +33 1 30 79 52 92 www.moodmedia.comMOOD:

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