Gateway To Your  Business Network Presented Friday October 28, 2011 Knowledge for Success Succeed at Online Marketing Fort...
Linkedin  Gateway To Your Business Network Linkedin Learning Leveraging Linking
LinkedIn beginner? LinkedIn Pro?  Some new features for you! Skills, Groups,Volunteer and Signal Using LinkedIn to find ke...
Linkedin  Gateway To Your Business Network What’s New? Do you have skills? Are you a groupie? Have something to… Signal? D...
Linkedin  Gateway To Your Business Network LinkedIn is a free business social networking site that allows users to create ...
 
 
How fast is LinkedIn growing? Every second two people join LinkedIn. Over 120 million users. Good ideas bring competition…...
 
 
 
Three Audiences <ul><li>LinkedIn Search Engine – Algorithms </li></ul><ul><ul><li>40 times more likely to be found if prof...
Today’s Topics
 
 
 
 
Getting to 100% <ul><li>A current position. </li></ul><ul><li>Two past positions. </li></ul><ul><li>Education. </li></ul><...
Do not spam for connections! Intentionally or unintentionally Obey the rules of the blue box. No email address and no cont...
 
<ul><li>Search Engine Optimization </li></ul><ul><li>The fight for number 1 </li></ul><ul><li>Lists network connections fi...
Summary  Who you are What you do Why you do it better Use Specialties Interests and Skills to load keywords. Use Conact In...
<ul><li>Events </li></ul><ul><li>Search for continuing education. Let people know what you have been studying and followin...
 
 
<ul><li>Languages </li></ul><ul><li>Highlight your  bi-lingual ability </li></ul><ul><li>Add Sections in Edit Profile View...
 
 
 
 
 
 
LINKEDIN DEMOGRAPHICS 2011 Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS 2011 Credits: Amodiovalerio Verde
 
 
Linkedin  Gateway To Your Business Network Twitter, Facebook and LinkedIn  Convergence of Social Media A sign of this conv...
Do not spam for connections! Intentionally or unintentionally Going Mobile Card Munch
LinkedIn Mobile New and Improved! Use Interests to load keywords. Use Conact Info to write closing that may also be a call...
Next Steps Robust Profile LinkedInAnswers Polls News Blogs Hootsuite Twitter Advanced  Search Linkedin  Gateway To Your Bu...
Summary <ul><li>Summary </li></ul><ul><li>Google loves LinkedIn! Your profile gets you noticed </li></ul><ul><li>LinkedIn ...
<ul><li>Helpful Links </li></ul><ul><li> www.leaderhelper.com </li></ul><ul><li> www.wordle.net </li></ul><ul><li> www.owl...
Thank You! Hattimer Search & Social Media Paul Hattimer, CCM In/paulhattimer @phattimer facebook.com/paulhattimer 817-889-...
Hattimer Search & Social Media  <ul><li>Learning </li></ul><ul><ul><li>Profile Optimization  $150 </li></ul></ul><ul><ul><...
Hattimer Search & Social Media <ul><li>Employee Search Service Using  The Power of LinkedIn </li></ul><ul><ul><li>LinkedIn...
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Knowledge for Success Online Marketing Summit

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Knowledge for Success Online Marketing Summit

  1. 1. Gateway To Your Business Network Presented Friday October 28, 2011 Knowledge for Success Succeed at Online Marketing Fort Worth, Texas Hattimer Search & Social Media www.linkedin.com/in/paulhattimer @phattimer www.facebook.com/paulhattimer
  2. 2. Linkedin Gateway To Your Business Network Linkedin Learning Leveraging Linking
  3. 3. LinkedIn beginner? LinkedIn Pro? Some new features for you! Skills, Groups,Volunteer and Signal Using LinkedIn to find key employees, leads, jobs and opportunities From strangers- to friends- to customers. LinkedIn not just for job seekers anymore! Linkedin Gateway To Your Business Network
  4. 4. Linkedin Gateway To Your Business Network What’s New? Do you have skills? Are you a groupie? Have something to… Signal? Do you volunteer?
  5. 5. Linkedin Gateway To Your Business Network LinkedIn is a free business social networking site that allows users to create a professional profile visible to others LinkedIn links customers, companies and suppliers LinkedIn links you to your future career LinkedIn links employers and job seekers
  6. 8. How fast is LinkedIn growing? Every second two people join LinkedIn. Over 120 million users. Good ideas bring competition… BranchOut BeKnown Google + Hurting job boards LinkedIn does not replace networking. It is a tool to facilitate networking.
  7. 12. Three Audiences <ul><li>LinkedIn Search Engine – Algorithms </li></ul><ul><ul><li>40 times more likely to be found if profile is 100% </li></ul></ul><ul><ul><li>Recommendations double key word strength for job with recommendation </li></ul></ul><ul><li>Internet Search Engines </li></ul><ul><ul><li>Google loves LinkedIn </li></ul></ul><ul><li>PEOPLE </li></ul><ul><ul><li>Does it make sense to reader? </li></ul></ul>
  8. 13. Today’s Topics
  9. 18. Getting to 100% <ul><li>A current position. </li></ul><ul><li>Two past positions. </li></ul><ul><li>Education. </li></ul><ul><li>Profile summary. </li></ul><ul><li>A profile photo. </li></ul><ul><li>Specialties. </li></ul><ul><li>At least three recommendations . LinkedIn doesn’t tell you this, but you get 5% for each recommendation, up to a maximum of 15%. </li></ul>
  10. 19. Do not spam for connections! Intentionally or unintentionally Obey the rules of the blue box. No email address and no contact information. Build Your Profile Important rules of the road!
  11. 21. <ul><li>Search Engine Optimization </li></ul><ul><li>The fight for number 1 </li></ul><ul><li>Lists network connections first </li></ul><ul><li>Keywords </li></ul><ul><li>Test Keywords </li></ul><ul><li>Seek what you want to become </li></ul><ul><li>Remember the computer scans and people scan </li></ul><ul><li>Template </li></ul><ul><li>Template is a guide </li></ul><ul><li>Use sections for your purposes </li></ul><ul><li>Specialties and </li></ul><ul><li>Interests </li></ul>Build Your Profile Keywords
  12. 22. Summary Who you are What you do Why you do it better Use Specialties Interests and Skills to load keywords. Use Conact Info to write closing that may also be a call to action. Creatively use the LinkedIn template
  13. 23. <ul><li>Events </li></ul><ul><li>Search for continuing education. Let people know what you have been studying and following. </li></ul><ul><li>Boxnet </li></ul><ul><li>Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters. </li></ul><ul><li>Slideshare </li></ul><ul><li>Create a powerpoint to highlight your career or your business. Search for other presentations. </li></ul>Linkedin Gateway To Your Business Network
  14. 26. <ul><li>Languages </li></ul><ul><li>Highlight your bi-lingual ability </li></ul><ul><li>Add Sections in Edit Profile View </li></ul><ul><li>Certifications </li></ul><ul><li>Wide range of certs </li></ul><ul><li>Date obtained </li></ul><ul><li>Publications </li></ul><ul><li>Date </li></ul><ul><li>Subject </li></ul><ul><li>Source </li></ul>Build Your Profile New Features
  15. 33. LINKEDIN DEMOGRAPHICS 2011 Credits: Amodiovalerio Verde
  16. 34. LINKEDIN DEMOGRAPHICS 2011 Credits: Amodiovalerio Verde
  17. 37. Linkedin Gateway To Your Business Network Twitter, Facebook and LinkedIn Convergence of Social Media A sign of this convergence is Signal LinkedIn Mobile for Smart Phones and Blackberries Limited but convienent Caveat
  18. 38. Do not spam for connections! Intentionally or unintentionally Going Mobile Card Munch
  19. 39. LinkedIn Mobile New and Improved! Use Interests to load keywords. Use Conact Info to write closing that may also be a call to action. Going Mobile!
  20. 40. Next Steps Robust Profile LinkedInAnswers Polls News Blogs Hootsuite Twitter Advanced Search Linkedin Gateway To Your Business Network
  21. 41. Summary <ul><li>Summary </li></ul><ul><li>Google loves LinkedIn! Your profile gets you noticed </li></ul><ul><li>LinkedIn grows your network to help you find customers </li></ul><ul><li>Provides you with research tools for sales calls and training </li></ul><ul><li>Your network continues to be an asset as you and the company move forward </li></ul>
  22. 42. <ul><li>Helpful Links </li></ul><ul><li> www.leaderhelper.com </li></ul><ul><li> www.wordle.net </li></ul><ul><li> www.owlishcommunications.com </li></ul><ul><li> www.youtube.com </li></ul><ul><li> www.twitter.com </li></ul><ul><li> www.windmillnetworking.com </li></ul><ul><li>www.linkedindiva.com </li></ul><ul><li>http://executivecareerbrand.com/29-biggest-linkedin-mistakes/ </li></ul><ul><li>http://holykaw.alltop.com/the-value-of-being-linkedin-infographic </li></ul><ul><li>http://klout.com/home </li></ul><ul><li>www.hootsuite.com </li></ul><ul><li>www.tweetdeck.com </li></ul><ul><li>www.linkedin.com/in/paulhattimer </li></ul>
  23. 43. Thank You! Hattimer Search & Social Media Paul Hattimer, CCM In/paulhattimer @phattimer facebook.com/paulhattimer 817-889-1757 [email_address] Linkedin Gateway To Your Business Network
  24. 44. Hattimer Search & Social Media <ul><li>Learning </li></ul><ul><ul><li>Profile Optimization $150 </li></ul></ul><ul><ul><li>Business Page $75 - $225 </li></ul></ul><ul><li>Leveraging </li></ul><ul><ul><li>Search and Use Training $75 per hour </li></ul></ul><ul><li>Linking </li></ul><ul><ul><li>Combining Twitter, Facebook Fan Page, LinkedIn with Tweetdeck or Hootsuite $75 per hour </li></ul></ul>
  25. 45. Hattimer Search & Social Media <ul><li>Employee Search Service Using The Power of LinkedIn </li></ul><ul><ul><li>LinkedIn Ad and Job Description </li></ul></ul><ul><ul><li>Unlock LinkedIn Matches </li></ul></ul><ul><ul><li>Review applicants </li></ul></ul><ul><ul><li>Conduct phone interviews </li></ul></ul><ul><ul><li>Present 3 to 5 final candidates </li></ul></ul><ul><ul><li>$1,500 </li></ul></ul>

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