Busi 296 - Google Media Presentation

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Busi 296 - Google Media Presentation

  1. 1. Convincing the mediaa Tactical Media Announcement Strategy for google china BUSI 296 Google conference September, 2012 Team 2: Kyle Bailey Cory wynn Shane Hoelscher
  2. 2. Convincing the mediaa Tactical Media Announcement Strategy for google china BUSI 296 Google conference September, 2012 Team 2: Kyle Bailey Cory wynn Shane Hoelscher
  3. 3. Roadmap• Media Context• Obstacles to Success• What the media wants: – Benefits to Chinese User – Being present promotes internet freedom – Donating to an anti-censorship NGO• Moving Forward…• Q&A
  4. 4. We have a mantra: Dont be evil, which is to do the best thingswe know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing. - Larry Page, co-founder of Google
  5. 5. The prize is a world inwhich every human beingstarts life with the sameaccess to information, thesame opportunities to learnand the same power tocommunicate. I believe thatis worth fighting for. —Eric Schmidt, chief executive of Google
  6. 6. Obstacles ToSuccess
  7. 7. Access to google products
  8. 8. Censorship in China
  9. 9. So What Do the Media Want?
  10. 10. Freedom
  11. 11. Efficiency
  12. 12. Trust
  13. 13. FREEDOM FOR Your USERS
  14. 14. The Status Quo
  15. 15. Google.cn provides: Clear Notification of censorship Stronger Protection for e-mail and blogging services Continued Access to google.com in Chinese
  16. 16. EFFICIENCY OF YOUR PRODUCT
  17. 17. Availability of google Google.com Available Unavailable 10%Google News Google Images 5% 90% 50% 50% 95%
  18. 18. Google.cn provides:Increased speeds and improved accessIncreased number of credible resultsDecreased frustration
  19. 19. TRUST IN YOUR COMPANY AND your VALUES
  20. 20. Silence is complicity.Speak now or surrender your ground. - Michelle Malkin, American political comentator and author
  21. 21. Support for Anti-Censorship & Human Rights The Global Internet Amnesty International Freedom Consortium The Global Internet Freedom Consortium Mission Statement: Inform, connect, and empower the people in closed societies with information on a free Internet.
  22. 22. Moving forward…
  23. 23. Isolated nations: North Korea and CubaNorth Korea Cuba
  24. 24. Engaged nations: South korea and taiwanSouth Korea Taiwan
  25. 25. Questions &Answers
  26. 26. Freedom Google ChinaTrust Efficiency

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