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Future music camp2010

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Future music camp2010

  1. 1. Zukunft des (Musik-)Fernsehens - oder: The Entertainment Challenge. Zwischen veränderten Entertainment-Bedürfnissen und der Suche nach einem Geschäftsmodell
  2. 2. STELL DIR VOR, DU SCHAUST FERNSEHEN UND ES INTERESSIERT DICH
  3. 3. FERNSEHEN WIRD SICH NEU ERFINDEN.
  4. 4. ZWEI GRÜNDE
  5. 5. INDIVIDUALISIERUNG
  6. 6. 1980: 1 2009: 276
  7. 7. 1981: Dallas 2009: x Serien
  8. 8. 1980: 3 2009: 6000
  9. 9. WARUM?
  10. 10. WEIL WIR ALLE ANDERS SIND
  11. 11. 20.000
  12. 12. MEDIENWANDEL
  13. 13. METAMEDIUM INTERNET BOOK DAILY PAPER TV MOBILE
  14. 14. INTERNET INFORMATIONSMEDIUM KOMMUNIKATIONSMEDIUM ENTERTAINMENTMEDIUM
  15. 15. 96% aller Millenials* sind bei einem Social Network angemeldet. *USA: Generation Y, alle Geburten zwischen 2000 - 2010 Quelle: Eric Qualman 2010 17
  16. 16. Die Sehdauer von Videos im Internet hat sich 2009 verdoppelt. + 50% !!! 356 Minuten / Monat 763 Minuten / Monat Jan 2009 Dez 2009 Quelle: comscore 2009, USA
  17. 17. IPAD USER SIND VIDEOSÜCHTIG. 19
  18. 18. HERAUSFORDERUNG
  19. 19. NACHFRAGEBOOM DIGITALES CHAOS STANDARDISIERTE, ATTRAKTIVE WERBEFORMATE
  20. 20. Musikfernsehen
  21. 21. WARUM MUSIKFERNSEHEN? Musikvideos sind die zweitliebste Beschäftigung im Internet! Quelle: ACTA 2009
  22. 22. MUSIKVIDEOS DOMINIEREN YOUTUBE Musikvideos generieren 65% von Youtube‘s Top 50 Videos. 8,7 Mrd. views 6,8 Mrd. views 1,3 Mrd. views 1 Mrd. views http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/ 24
  23. 23. DIE IDEE
  24. 24. 20.000
  25. 25. EVOLUTION MUSIKFERNSEHEN REDAKTIONELLE TECHNISCHE INTELLIGENZ TECHNISCHE INTELLIGENZ INTELLIGENZ USER INTELLIGENZ USER INTELLIGENZ REDAKTIONELLE INTELLIGENZ INDIVIDUALISIERUNG LEAN BACK LEAN FORWARD HOWEVER YOU LIKE IT 27
  26. 26. HUMANIZE TECHNOLOGY! TECHNISCHE INTELLIGENZ USER INTELLIGENZ REDAKTIONELLE INTELLIGENZ + +
  27. 27. DER USER ENTSCHEIDET. LEAN BACK: 24H STREAM INDIVIDUALISIERUNG ON DEMAND + + ENTERTAINMENT HOWEVER YOU LIKE IT
  28. 28. DEIN CONTENT FINDET DICH 30
  29. 29. 5 31
  30. 30. AUF STARKEN PLATTFORMEN 32
  31. 31. AUF ALLEN DEVICES ONLINE MOBILE IPTV/TV CONSOLES IN-SHOP TV 33
  32. 32. ENTERTAINMENT ADVERTISING
  33. 33. „THE GREATEST DANGER IN TIMES OF TURBULENCES IS TO ACT WITH YESTERDAYʻS LOGIC.“ Peter F. Drucker 35
  34. 34. SPOTS & 360 MOTION SPONSORING AD TM BRANDED & SPOTS SPOTS & SPONSORING MIXTAPE TM SPONSORING CHANNEL TM SPOTS & SPOTS & SPOTS & SPONSORING SPONSORING FORMATE SPONSORING
  35. 35. ENTERTAINMENT ADVERTISING HTTP://MEDIA.TAPE.TV/
  36. 36. Real time Updates und Userreaktion mit twitter BRAND und der twitterwall. BLOGS Newsticker als RSS Feed Social Network Präsenz Content visibility und über Fanpage und fb Traffic Push durch Connect auf dem Content Syndication Channel MUSIC Player Koop mit VZ BLOGS
  37. 37. Mit der Mixtape API lässt sich eine individuelle Playlist erstellen... und per Mail oder via facebook & twitter verschicken.
  38. 38. DIE EINFACHHEIT DES FERNSEHENS. ALLE MÖGLICHKEITEN DES INTERNETS.
  39. 39. DAS ZIEL VISUELLE HEIMAT ARTISTS. MUSIC VIDEOS. FANS. 45

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