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Ae bc ppt15

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Ae bc ppt15

  1. 1. Recap 1© Aptech Training Ltd. FZE Recap In the previous lesson you learnt to: • Understand the function of the Marketing Mix • Understand the function of the Boston Matrix • Understand the concept of brand stretching For Aptech Centre Use Only
  2. 2. Presenting - a Product For Aptech Centre Use Only
  3. 3. At the end of this lesson you will be able to: • Understand the structure of a presentation • Use signposting language • Use linking language • Prepare and deliver a presentation 3© Aptech Training Ltd. FZE Learning Objectives Note: Brand images used in this unit are purely used for educational purpose. We do not intend to promote or demote any brand image. For Aptech Centre Use Only
  4. 4. Signposting • A presentation is a journey, we need to explain: – where we are going – how we are moving on with the presentation – How we need to close it. • Smooth structure to this journey is needed • A key element is the signposting language which helps our audience see where they are in the presentation and where they are going. 4© Aptech Training Ltd. FZE Presenting Skills For Aptech Centre Use Only
  5. 5. Look at the following and complete using the right preposition. 1. I would like to start ___________ introducing my colleague. 2. Finally, ___________ this point I would like ___________ say……… 3. Let’s recap ___________ what has been said so far. 4. I’m going to talk ___________ selling in the Spanish market. 5. To continue ___________ this this idea, let’s look ___________ Madrid. 6. ___________ we start, I would like to say…….. 7. Continuing ___________ this theme, I would like to look ___________ the following: … 5© Aptech Training Ltd. FZE Exercise before on about to on by at with with/on at For Aptech Centre Use Only
  6. 6. Answers 1. I would like to start ___________ introducing my colleague. 2. Finally, ___________ this point I would like ___________ say……… 3. Let’s recap ___________ what has been said so far. 4. I’m going to talk ___________ selling in the Spanish market. 5. To continue ___________ this this idea, let’s look ___________ Madrid. 6. ___________ we start, I would like to say…….. 7. Continuing ___________ this theme, I would like to look ___________ the following: … 6© Aptech Training Ltd. FZE Exercise before on about to on by at with with/on at by on to on about with at Before with/on on For Aptech Centre Use Only
  7. 7. • Now look at the Signpost Language Map diagram in your Learner’s Guide (LG). • Put the sentences 1-7 from 15.1.2 where you think it may belong on the diagram. 7© Aptech Training Ltd. FZE Signpost Language Map For Aptech Centre Use Only
  8. 8. • Linking properly is essential in a presentation to show logical thinking and coherence. • There are particular words we can use and they serve different functions. • A variety of linking language is also important. 8© Aptech Training Ltd. FZE Logical Thinking and Linking Words For Aptech Centre Use Only
  9. 9. Look at the sentences and choose the correct function of the highlighted linking words. 1. A rise in the price of tea has resulted in reduced profits. a. comparison b. addition c. cause and effect 2. Turnover is up thanks to increased sales in India. a. comparison b. addition c. effect and cause 3. The demand in India is down 30% whereas in Turkey it is up by 5%. a. addition b. comparison c. cause and effect 9© Aptech Training Ltd. FZE Logical Thinking and Linking Words For Aptech Centre Use Only
  10. 10. Look at the sentences and choose the correct function of the highlighted linking words. 4. The market for our product is enormous, plus it’s growing. a. comparison b. addition c. cause and effect 5. Our share price has soared as a result of the merger announcement. a. contrast b. cause and effect c. addition 6. We need to move into new markets, such as the Brazil and Argentina. a. addition b. comparison c. example 10© Aptech Training Ltd. FZE Logical Thinking and Linking Words For Aptech Centre Use Only
  11. 11. Answers 1. c. cause and effect 2. c. effect and cause 3. b. comparison 4. b. addition 5. b. effect and cause 6. c. example 11© Aptech Training Ltd. FZE Logical Thinking and Linking Words For Aptech Centre Use Only
  12. 12. Choose the appropriate linking word and show what its function is. 1. We will launch more new products next year _____ last year. a. more as b. in the same manner as c. same as function – comparison, contrast, example 2. ________ sales are down, we still think we have had a successful year. a. because b. even though c. despite function - comparison, contrast, example 12© Aptech Training Ltd. FZE Exercise For Aptech Centre Use Only
  13. 13. Choose the appropriate linking word and show what its function is. 3. The increasing costs, _________ the rising price of oil, means our profits are down. a. such b. like c. because function – comparison, contrast, example 4. The property prices are cheaper in Wales and ________ we are relocating to Cardiff for our expansion. a. for this reason b. whereas c. what’s more function - comparison, contrast, example 13© Aptech Training Ltd. FZE Exercise For Aptech Centre Use Only
  14. 14. Answers 1. b. comparison 2. b. contrast 3. b. example 4. a. purpose 14© Aptech Training Ltd. FZE Exercise For Aptech Centre Use Only
  15. 15. Choose a word from the list to join the two halves of the following sentences. 1. We don’t make our product with low quality parts, ________________, we never will. 2. Our website is receiving more hits ________________ the advertising campaign. 3. We need to act now ________________ we don’t lose our competitive edge. 4. Our sales have risen ________________ our main competitors have had hard times. 5. We have had a good year ________________ the recession. 6. The recent expansion, ________________ the opening of new stores in China, has resulted in our share prices rocketing. 15© Aptech Training Ltd. FZE Exercise whereas like so as a result of what’s more in spite of For Aptech Centre Use Only
  16. 16. Answers 1. We don’t make our product with low quality parts, ________________, we never will. 2. Our website is receiving more hits ________________ the advertising campaign. 3. We need to act now ________________ we don’t lose our competitive edge. 4. Our sales have risen ________________ our main competitors have had hard times. 5. We have had a good year ________________ the recession. 6. The recent expansion, ________________ the opening of new stores in China, has resulted in our share prices rocketing. 16© Aptech Training Ltd. FZE Exercise whereas like so as a result of what’s more in spite of what’s more as a result of so whereas in spite of like For Aptech Centre Use Only
  17. 17. Put the following liking words in the box that describes their purpose. thanks to like in contrast to this end also in addition another of equal importance with this in mind for this purpose for this reason however in spite of/despite this on the other hand whereas in the same way in the same manner similarly just as has resulted in because of this due to 17© Aptech Training Ltd. FZE Exercise Addition Purpose Contrast Comparison Cause/Effect For Aptech Centre Use Only
  18. 18. Answers 18© Aptech Training Ltd. FZE Exercise Addition Purpose Contrast Comparison Cause/Effect also in addition another for this purpose to this end for this reason whereas on the other hand in spite of/despite this however in contrast just as like of equal importance in the same manner in the same way similarly due to because of this has resulted in thanks to with this in mind For Aptech Centre Use Only
  19. 19. • On the signposting language map, we can refer to points we have made earlier in the presentation, or to things we are going to talk about more later. • Referring to points you have made earlier can add coherence, whilst referring to points you will talk about again later can build anticipation. 19© Aptech Training Ltd. FZE Referring Language For Aptech Centre Use Only
  20. 20. Look at the language in 15.2.1 and decide whether it refers forwards or backwards. Draw an arrow forwards or backwards. The first two have been done to help you. 1. As we talked about earlier….. ______ 2. This takes me back to…______ 3. So to follow on from that… ______ 4. Later I will talk about…. ______ 5. As you will remember… ______ 6. This takes me to…. ______ 20© Aptech Training Ltd. FZE Exercise For Aptech Centre Use Only
  21. 21. 7. So, the next question is… ______ 8. If you can recall…. ______ 9. By the end of this presentation… ______ 10. We started with… ______ 11. To reiterate… ______ 12. This brings us to…. ______ 21© Aptech Training Ltd. FZE Exercise For Aptech Centre Use Only
  22. 22. Answers 1. As we talked about earlier….. ______ 2. This takes me back to…______ 3. So to follow on from that… ______ 4. Later I will talk about…. ______ 5. As you will remember… ______ 6. This takes me to…. ______ 22© Aptech Training Ltd. FZE Exercise For Aptech Centre Use Only
  23. 23. Answers 7. So, the next question is… ______ 8. If you can recall…. ______ 9. By the end of this presentation… ______ 10. We started with… ______ 11. To reiterate… ______ 12. This brings us to…. ______ 23© Aptech Training Ltd. FZE Exercise For Aptech Centre Use Only
  24. 24. Speaking Skills 24© Aptech Training Ltd. FZE Help With Your Product Sweets Fast food Instant food • With your partner choose one of your favourite products from a category above and describe its target audience (the people most likely to buy it). • Describe the appearance of the product logo or name (colours, fonts, words, etc.) • Write a couple of sentences on how the appearance appeals to the target market Writing SkillsFor Aptech Centre Use Only
  25. 25. Speaking Skills 25© Aptech Training Ltd. FZE Help With Your Product • Talk about an advert that you’ve seen for your chosen product (print, internet, T.V) • Write a couple of sentences on how this advert appeals to the target market (images, music, dialogue, characters, ideas and so on.) Writing SkillsFor Aptech Centre Use Only
  26. 26. Writing Skills 26© Aptech Training Ltd. FZE Help With Your Product Write a list of any marketing tactics that have ever been used to sell your product (money off, special versions, re-launch and so on) Write a couple of sentences about how you could market your product better – what you would do to sell more of it? For Aptech Centre Use Only
  27. 27. Speaking Skills 27© Aptech Training Ltd. FZE Presentation Use your thoughts from 15.4.1 to help guide you in thinking of a product and how you will market it to a new audience. Think about: 1. What your product is. 2. What is your USP? 3. Who is your target audience? 4. Are you going to design a logo or packaging? 5. Price For Aptech Centre Use Only
  28. 28. Speaking Skills 28© Aptech Training Ltd. FZE Presentation When listening to the other groups present you are going to have to critically evaluate the speakers and the presentation as a whole. 1. Think of 3 things the speaker did very well. 2. Think of one thing they could do to improve. 3. Overall what did you like best about the presentation? 4. How could the presentation be improved? For Aptech Centre Use Only
  29. 29. 29© Aptech Training Ltd. FZE Test Your Knowledge 1. Complete the sentences by choosing the correct words. for of since about before Sentences 1 I haven’t seen him _______ the meeting 2 Be careful ___________ what you say while presenting. 3 I've never seen anything like this ___________. 4 Will Peter be here ___________ the whole weekend? 5 This is a replica ___________ the palace. For Aptech Centre Use Only
  30. 30. 30© Aptech Training Ltd. FZE Test Your Knowledge 1. Answers Sentences 1 I haven’t seen him since the meeting 2 Be careful about what you say while presenting. 3 I've never seen anything like this before. 4 Will Peter be here for the whole weekend? 5 This is a replica of the palace. for of since about before For Aptech Centre Use Only
  31. 31. 31© Aptech Training Ltd. FZE Test Your Knowledge 2. Match the following. Options Sentences 1 for this reason I would like to go _________I have a meeting at that time. 2 however We need three laptops ________ to the iPads. 3 just in case The flights were cancelled_______ the terrible weather. 4 due to The vote was unanimous and _________ I have decided to resign. 5 in addition We had better order copies _________ the Chinese group can make the meeting. For Aptech Centre Use Only
  32. 32. 32© Aptech Training Ltd. FZE Test Your Knowledge 2. Answers Sentences 1 I would like to go, however I have a meeting at that time. 2 We need three laptops in addition to the iPads. 3 The flights were cancelled due to the terrible weather. 4 The vote was unanimous and for this reason I have decided to resign. 5 We had better order copies just in case the Chinese group can make the meeting. For Aptech Centre Use Only
  33. 33. 33© Aptech Training Ltd. FZE In a Nutshell… In this lesson you learnt to: • Understand the structure of a presentation • Use signposting language • Use linking language • Prepare and deliver a presentation For Aptech Centre Use Only
  34. 34. 34 Thank You © Aptech Training Ltd. FZE For Aptech Centre Use Only

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