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Ae bc ppt12

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Ae bc ppt12

  1. 1. Recap 1© Aptech Training Ltd. FZE Recap In the previous lesson you learnt to: • Understand the product life cycle • Use vocabulary pertaining to the product life cycle • Describe line graphs For Aptech Centre Use Only
  2. 2. Raising Capital For Aptech Centre Use Only
  3. 3. At the end of this lesson you will be able to: • Speak about factors involved in raising capital • Identify key features from a text • Recognise and use reference in writing • Talk about their own experiences in using persuasion 3© Aptech Training Ltd. FZE Learning Objectives For Aptech Centre Use Only
  4. 4. Reading Skills 4© Aptech Training Ltd. FZE Pre-reading Discuss these quotes with a partner. Do you agree with them? “Before borrowing money from a friend it’s best to decide which you need more.” – Addison H. Hallock “The surest way to ruin a man who doesn’t know how to handle money is to give him some.” – George Bernard Shaw For Aptech Centre Use Only
  5. 5. Reading Skills 5© Aptech Training Ltd. FZE Discussion • How do you feel about borrowing money? Would you borrow money from any of these sources? Why or why not? a. a family member b. a colleague or friend c. a bank d. a payday loan company e. a credit-card company • How is borrowing for a company different from borrowing for a private individual? For Aptech Centre Use Only
  6. 6. 6© Aptech Training Ltd. FZE Vocabulary Choose the correct definition for each of the words below. Word Definition advocate (n) to get or make sure of something viability (n) measurements or numbers that give information about something potential (adj) to make something stronger potential (n) to consider secure (v) the ability to succeed weigh up (v) a person or organisation who publicly supports something fuel (v) the ability to work as it is supposed to metrics (n) possibleFor Aptech Centre Use Only
  7. 7. 7© Aptech Training Ltd. FZE Vocabulary Answers Word Definition advocate (n) a person or organisation who publicly supports something viability (n) the ability to work as it is supposed to potential (adj) possible potential (n) the ability to succeed secure (v) to get or make sure of something weigh up (v) to consider fuel (v) to make something stronger metrics (n) measurements or numbers that give information about somethingFor Aptech Centre Use Only
  8. 8. 8© Aptech Training Ltd. FZE Exercise Use the words from 12.2.1 to complete the following sentences. You may have to change the form of the word. 1. You would have to convince me of the project’s ___________ before I invest in it. 2. We will be able to move ahead once you have ___________ the loan. 3. I’m afraid that the ___________ risks are too great for me to invest that much money. 4. You need to ___________ all the possible outcomes before making a decision. 5. He showed us the ___________, and they looked good. 6. I’m not surprised he bought more shares in the company: he has always been one of their strongest ___________. For Aptech Centre Use Only
  9. 9. Answers 1. You would have to convince me of the project’s ___________ before I invest in it. 2. We will be able to move ahead once you have ___________ the loan. 3. I’m afraid that the ___________ risks are too great for me to invest that much money. 4. You need to ___________ all the possible outcomes before making a decision. 5. He showed us the ___________, and they looked good. 6. I’m not surprised he bought more shares in the company: he has always been one of their strongest ___________. 9© Aptech Training Ltd. FZE Exercise viability secured potential weigh up metrics advocatesFor Aptech Centre Use Only
  10. 10. Reading Skills 10© Aptech Training Ltd. FZE Pre-reading Imagine if you were trying to raise capital for your company. What advice would you give? For Aptech Centre Use Only
  11. 11. Reading Skills 11© Aptech Training Ltd. FZE Exercise Work with a partner. • Student A reads the first half of the text; Student B reads the second half. • Take notes of the key points of your section of the article. • Note the use of a topic sentence at the beginning of each paragraph to introduce the topic. • Use your notes to explain the key points to your partner. For Aptech Centre Use Only
  12. 12. Reading Skills 12© Aptech Training Ltd. FZE Exercise Read the whole article and work with your partner to answer these questions. 1. Why can it be difficult to raise money when you are starting a business? 2. What will investors be interested in besides your business plan? 3. Why is it important to ‘know your metrics’? 4. How can your customers help you in raising capital? 5. Why do you think this is an effective strategy? 6. Should you accept all the offers potential investors make? For Aptech Centre Use Only
  13. 13. Writing Skills 13© Aptech Training Ltd. FZE Cohesion – Reference • In writing it is important to relate different parts of the text to each other. This is known as reference. • There are several common ways to do this – pronouns such as he, she, and they are used to refer to people who have already been identified. • Words like this, that and it refer to things or situations that have just been mentioned. For Aptech Centre Use Only
  14. 14. Writing Skills 14© Aptech Training Ltd. FZE Expressions What do the underlined words refer to? A this: ___________________________________________________ This: ___________________________________________________ its: ____________________________________________________ they: ___________________________________________________ B their: ___________________________________________________ This: ___________________________________________________ they: ___________________________________________________ it: _____________________________________________________ For Aptech Centre Use Only
  15. 15. Writing Skills 15© Aptech Training Ltd. FZE Expressions What do the underlined words refer to? A this: raising money This: taking out a bank loan, or second mortgage to raise money its: your business they: your management team B their: your customers This: customer comments and feedback they: investors it: securing investors For Aptech Centre Use Only
  16. 16. Reading Skills 16© Aptech Training Ltd. FZE Exercise • Read a conversation between two people discussing their experiences of raising capital for their companies. • Work with a partner to fill in the gaps in the conversation. • Then listen to the recording to check your answers. Listening Skills For Aptech Centre Use Only
  17. 17. Reading Skills 17© Aptech Training Ltd. FZE Exercise Answers Marc: Yes, they were very interested in seeing my __________________. Angela: Did they ask about your _____________________? business plan management team Listening Skills For Aptech Centre Use Only
  18. 18. Reading Skills 18© Aptech Training Ltd. FZE Exercise Answers Marc: At first they were not too sure, but when I showed them the __________, they came around. They told me they thought it had a lot of ___________. metrics potential Listening Skills For Aptech Centre Use Only
  19. 19. Reading Skills 19© Aptech Training Ltd. FZE Exercise Answers Marc: I think they’re still ____________. Can you think of anything else I could do that would convince them to invest in my firm? Angela: Have you considered using your ___________? You could ask them to put a review of your products on your website, for example. I did that when I was looking for capital and it really made a difference. weighing it up customers Listening Skills For Aptech Centre Use Only
  20. 20. 20© Aptech Training Ltd. FZE Your Own Experience • Think of an experience where you tried to persuade someone to do something. • It could be a friend, a colleague or a member of your family. • You are going to explain how you influenced their decision. • Make brief notes on: – What did you try to persuade them to do? – What arguments did you use to try to convince them? – Did you use any evidence to help change their mind? – What was the result? – Would you do anything differently if you had to do a similar thing again? For Aptech Centre Use Only
  21. 21. 21© Aptech Training Ltd. FZE Test Your Knowledge 1. Select the expressions that are useful for negotiation. Language 1 You may invite anyone who you think will be interested in our product launch. 2 The suppliers which neglected our idea ordered for more packets after seeing customers’ demand. 3 The company sold its division in Europe where they had invested more than expected. 4 The investors of the company attended the annual meeting which took place in a remote town. 5 There are three board members that find the decision far-fetched. For Aptech Centre Use Only
  22. 22. 22© Aptech Training Ltd. FZE Test Your Knowledge 1. Answers Language 1 You may invite anyone who you think will be interested in our product launch. 2 The suppliers which neglected our idea ordered for more packets after seeing customers’ demand. 3 The company sold its division in Europe where they had invested more than expected. 4 The investors of the company attended the annual meeting which took place in a remote town. 5 There are three board members that find the decision far-fetched. For Aptech Centre Use Only
  23. 23. 23© Aptech Training Ltd. FZE Test Your Knowledge 2. Select the correct option. Statement Option 1 Option 2 1 ____ flow was a problem throughout the year. money cash 2 The shareholders _____ money into the new product. poured flooded 3 The company _______ out money to please its customers. splashed pumped 4 Further operational expenses ______ money from their reserves. tapped drained 5 The bank decided to ____ over the company after considering its long term relationship with them. flow tide For Aptech Centre Use Only
  24. 24. 24© Aptech Training Ltd. FZE Test Your Knowledge 2. Answers Statement Option 1 Option 2 1 ____ flow was a problem throughout the year. money cash 2 The shareholders _____ money into the new product. poured flooded 3 The company _______ out money to please its customers. splashed pumped 4 Further operational expenses ______ money from their reserves. tapped drained 5 The bank decided to ____ over the company after considering its long term relationship with them. flow tide For Aptech Centre Use Only
  25. 25. 25© Aptech Training Ltd. FZE In a Nutshell… In this lesson you learnt to: • Speak about factors involved in raising capital • Identify key features from a text • Recognise and use reference in writing • Talk about their own experiences in using persuasion For Aptech Centre Use Only
  26. 26. 26 Thank You © Aptech Training Ltd. FZE For Aptech Centre Use Only

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