FOR SALES TRAINING PURPOSES ONLY
FOR SALES TRAINING PURPOSES ONLY
•Project Type : Residential condominiums
•Product Type : Medium-rise development
•Unit Ty...
FOR SALES TRAINING PURPOSES ONLY
Ohana Place
SM SOUTHMALL
TOYOTA ALABANG
ALABANG-ZAPOTE
ROAD
Location Map
FOR SALES TRAINING PURPOSES ONLY
• Business District
o Madrigal Business Park – 1.90 Km
o Filinvest Corporate City – 2.08 ...
FOR SALES TRAINING PURPOSES ONLY
MARKET STUDY /
COMPETITIVE LANDSCAPE
FOR SALES TRAINING PURPOSES ONLY
Background:
• Last January 2008, DMCI Homes Marketing Research conducted a
Competition Sc...
FOR SALES TRAINING PURPOSES ONLY
1. Las Piñas residential market mostly made up of house and lot/townhouse product
types.
...
FOR SALES TRAINING PURPOSES ONLY
4. The market of these projects are mostly coming from Las Piñas and Cavite while some
ar...
FOR SALES TRAINING PURPOSES ONLY
4. Considerations looked for in a residential place that need to be satisfied:
- Location...
FOR SALES TRAINING PURPOSES ONLY
PRIMARY
TARGET MARKET
FOR SALES TRAINING PURPOSES ONLY
Demographics
Decision-makers, aged 30 – 45 years old, either
young families or full neste...
FOR SALES TRAINING PURPOSES ONLY
Psychographics
They are looking for an ideal home located in Las
Pinas, where they have b...
FOR SALES TRAINING PURPOSES ONLY
Emotional Need Benefit Activities & Experience Link to Product/
Amenity
Growing families
...
FOR SALES TRAINING PURPOSES ONLY
Emotional Need Benefit Activities & Experience Link to Product/
Amenity
Working parents y...
FOR SALES TRAINING PURPOSES ONLY
SECONDARY
TARGET MARKET
FOR SALES TRAINING PURPOSES ONLY
Demographics
Start-up young families or married couples
between late 20s to 40 years of a...
FOR SALES TRAINING PURPOSES ONLY
Psychographics
They are currently on a look out for a home
which is close to their place ...
FOR SALES TRAINING PURPOSES ONLY
Emotional Need Benefit Activities &
Experience
Link to Product/
Amenity
Young couple star...
FOR SALES TRAINING PURPOSES ONLY
PROJECT NAME
&
LOGO
FOR SALES TRAINING PURPOSES ONLY
PROJECT NAME
OHANA PLACE
 Part of Hawaiian culture, “ohana” means family in an
extended ...
FOR SALES TRAINING PURPOSES ONLY
OHANA PLACE
HAWAII
The shape of Ohana Place imitates the configuration of the Hawaiian is...
FOR SALES TRAINING PURPOSES ONLY
Taken from key places and destinations in Hawaii
•Honolulu
•Maui
•Lanai
•Hanalei
•Kauai
...
FOR SALES TRAINING PURPOSES ONLY
LOGO
• The logo, in vertical orientation, consists of 3 main elements, namely: text, a
gr...
FOR SALES TRAINING PURPOSES ONLY
PANTONE GUIDE
FOR SALES TRAINING PURPOSES ONLY
VALUE
PROPOSITION
FOR SALES TRAINING PURPOSES ONLY
VALUE PROPOSITION
What : The only Hawaiian–inspired mid-rise
residential community in Las...
FOR SALES TRAINING PURPOSES ONLY
The project offers a distinct
Hawaiian-resort ambience
right from the entrance gate
to bu...
FOR SALES TRAINING PURPOSES ONLY
The project is strategically
located along Alabang-
Zapote road and is a short-
drive awa...
FOR SALES TRAINING PURPOSES ONLY
It is a gated and secured
community development
and has exclusive facilities
and amenitie...
FOR SALES TRAINING PURPOSES ONLY
A professional property
management team will ensure
the upkeep and maintenance
of the who...
FOR SALES TRAINING PURPOSES ONLY
CONCEPT
STATEMENTS
FOR SALES TRAINING PURPOSES ONLY
Ohana Place, inspired by
Modern Polynesian theme,
offers relaxed living by
bringing toget...
FOR SALES TRAINING PURPOSES ONLY
Imagery
FOR SALES TRAINING PURPOSES ONLY
Print Ad
Concept
FOR SALES TRAINING PURPOSES ONLY
Print Ad
Copy
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
FOR SALES TRAINING PURPOSES ONLY
HanaleiHanalei
LanaiLanai
KauaiKauai LanikaiLanikai
AnaholaAnahola
MauiMaui
HonoluluHonol...
FOR SALES TRAINING PURPOSES ONLY
• Modern Polynesian
• Distinct façade details
• Roof:
– Modern roof material in the form ...
FOR SALES TRAINING PURPOSES ONLY
• Colorful tropical plants such as gumamela and palm
which are abundant in Hawaii
PROJECT...
FOR SALES TRAINING PURPOSES ONLY
• Grand entrance, with proximity
card access
• Electric perimeter fence
• Overhead water ...
FOR SALES TRAINING PURPOSES ONLY
• Resort-themed receiving area at the upper ground floor
• Single-loaded, inside corridor...
FOR SALES TRAINING PURPOSES ONLY
• Provision for individually metered electricity and water
• Provision for Cable TV conne...
FOR SALES TRAINING PURPOSES ONLY
HONOLULU
42.00 sqm42.00 sqm
49.50 sqm49.50 sqm
51.00 sqm51.00 sqm
60.00 sqm60.00 sqm
66.0...
FOR SALES TRAINING PURPOSES ONLY
HONOLULU
42.00 sqm42.00 sqm
49.50 sqm49.50 sqm
66.00sqm66.00sqm
84.00 sqm84.00 sqm
Elevat...
FOR SALES TRAINING PURPOSES ONLY
BLDG 42.00 49.50 51.00 60.00 66.00 84.00* TOTAL
2BR 2BR 2BR 2BR 3BR 3BR
(A) Hanalei 45 47...
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Unit Floor Plan – 42.00 SQ.M.
Facing Amenities
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Unit Floor Plan – 49.50 SQ.M.
Facing Amenities
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Unit Floor Plan – 51.00 SQ.M.
Facing Amenities
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Unit Floor Plan – 60.00 SQ.M.
Facing Amenities
Prime 2-BR unit, only 1 p...
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Unit Floor Plan – 66.00 SQ.M.
Facing Amenities
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Unit Floor Plan – 84.00 SQ.M.
Facing Amenities
FOR SALES TRAINING PURPOSES ONLY
TURNOVER FINISHES
A. FLOOR FINISHES  
Living / Dining / Kitchen /
Bedrooms
Low-maintenanc...
FOR SALES TRAINING PURPOSES ONLY
TURNOVER FINISHES
E. DOORS  
Entrance Door Wooden panel door on metal jamb
Bedroom Door W...
FOR SALES TRAINING PURPOSES ONLY
• Adult Lap Pool
• Kiddie Pool
• Mound with Slide
and Cascade
• Pool Deck
• Multi-purpose...
FOR SALES TRAINING PURPOSES ONLY
• Veranda Overlooking Pool Area
• Convenience Store
• Laundry Pick-up Station
• Water Sta...
FOR SALES TRAINING PURPOSES ONLY
• Laundry Pick-up Station
• Water Station
• Convenience Store
• Recreation Hall
PROJECT I...
FOR SALES TRAINING PURPOSES ONLY
• Main Function Hall
• Fitness Gym with
Dance Studio
PROJECT IN FOCUS
The Clubhouse: Uppe...
FOR SALES TRAINING PURPOSES ONLY
• Function Rooms
• Veranda Overlooking
the Pool Area
• Entertainment Room
PROJECT IN FOCU...
FOR SALES TRAINING PURPOSES ONLY
• 24-hour security, with roving
personnel
• General maintenance of common
areas
• Move-in...
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Pricing
Unit Type Price Range
2-BR
42 sqm Php 2.26M – 2.60M
49.5 sqm Php...
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Payment Terms & Other Selling Details
• Reservation Fee Php 20,000
• Min...
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Sample Computation
20-80 Payment Scheme 2BR (42 sqm.) 2BR (49.5 sqm.) 3B...
FOR SALES TRAINING PURPOSES ONLY
• Model Unit
– 1st
week of Sept.
• Honolulu Bldg.
– RFO in August 2009
• Completion of
Gu...
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Sales Office & Model Unit
Honolulu
49.50 sqm
FOR SALES TRAINING PURPOSES ONLY
o Leaflet : 26 Jun 08
o Flyer : 22 Aug 08
o Brochure : 23 Jul 08
o AVP : 23 Jul 08
o Scal...
FOR SALES TRAINING PURPOSES ONLY
PROJECT IN FOCUS
Sales Target
CHANNEL JUL AUG SEP OCT NOV TOTAL
Division 1 7 7 6 6 6 32
D...
FOR SALES TRAINING PURPOSES ONLY
END OF PRESENTATION
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OHANA PLACE IN ALABANG ZAPOTE

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OHANA PLACE LOCATED IN ALABANG ZAPOTE, A MID RISE PROJECT OF DMCI HOMES, FOR INQUIRY PLS.CALL 09306573091, PAMELA PERENA PROPERTY CONSULTANT.

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OHANA PLACE IN ALABANG ZAPOTE

  1. 1. FOR SALES TRAINING PURPOSES ONLY
  2. 2. FOR SALES TRAINING PURPOSES ONLY •Project Type : Residential condominiums •Product Type : Medium-rise development •Unit Type : 2-BR, 3-BR, 3-BR Tandem •No. of Buildings: 7 Mid-rise buildings •No. of Units : 738 •Price Range : P2.26M – P5.25M •RFO : August 2009 (Honolulu) Project Overview
  3. 3. FOR SALES TRAINING PURPOSES ONLY Ohana Place SM SOUTHMALL TOYOTA ALABANG ALABANG-ZAPOTE ROAD Location Map
  4. 4. FOR SALES TRAINING PURPOSES ONLY • Business District o Madrigal Business Park – 1.90 Km o Filinvest Corporate City – 2.08 Km o Makati CBD – 19.00 Km • Commercial o SM Southmall – 0.80 Km o Alabang Town Center – 1.30 Km o Westgate Center Alabang – 2.25 Km o Festival Supermall – 2.80 Km • Schools o San Beda College – Alabang – 1.50 Km o De La Salle Zobel – 2.22 Km o Southridge – 3.61 Km o Woodrose – 3.95 Km o Univ. of Perpetual Help – 4.31 Km o Southville Int’l School – 4.80 Km • Hospitals o Alabang Medical Clinic – 0.85 Km o Asian Hospital – 3.86 Km o Perpetual Help Hospital – 4.00 Km o Las Piñas Doctors Hospital – 4.30 Km Area Distances
  5. 5. FOR SALES TRAINING PURPOSES ONLY MARKET STUDY / COMPETITIVE LANDSCAPE
  6. 6. FOR SALES TRAINING PURPOSES ONLY Background: • Last January 2008, DMCI Homes Marketing Research conducted a Competition Scan in Las Pinas among comparable residential projects offered within Php 1M – 5M. These are mostly house and lots/townhouses located in subdivisions/ pocket developments. • In March 2008, Marketing Research conducted a Product and Concept Test, dubbed as Project Lilo, to explore the market and thereby provide insights and learnings for Project Development and Marketing Management units for better planning, development and marketing of the project. Respondents included in the study where prospective buyers of residential condominiums coming from the South of MMLa (Las Pinas, Muntinlupa, Paranaque) as well as nearby cities – Cavite, Paranaque, Manila.
  7. 7. FOR SALES TRAINING PURPOSES ONLY 1. Las Piñas residential market mostly made up of house and lot/townhouse product types. - offer big unit floor areas with 2-3 bedrooms, 2-3 T&B, maid’s rooms, service area, bedrooms with built-in cabinets, grilled front gate and own carport area. - lot and floor area configuration: LOT AREA : 55.00 – 200.00 ++ SQ.M. FLOOR AREA : 52.00 – 128 SQ.M. 2. Prices of house and lot units : Php 1.3 M to as high as Php 5 M 3. In terms of supply or inventory - Slightly more than half of the inventory is within price category of Php 2M - 5M (under upper-mid: 56% or 760 units of total supply) - Projects within price category of Php 1.25 – 2 M (core-mid projects) comprised 44% or 595 units of the total sample supply Upper-mid projects are more attractive due to: presence of basic community amenities and facilities such as clubhouse, swimming pool, parks and playground and an entrance gate with 24-hour security; having highly themed residential architecture (Mediterranean, Italian, California, etc.); and lastly, due to developer’s name, of which, Villar’s Camella and Crown Asia are key players in the area. Monthly amortization: - Upper-mid products: Php 30,000 up to 70,000.00 per month - Core mid-products: Php 20,000 to 35,000.00. Miscellaneous fees or TCT transfer fees of some projects in Las Piñas are already inclusive in the TCP as seen in, Camella, Crown Asia and Woodridge Properties Projects. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE
  8. 8. FOR SALES TRAINING PURPOSES ONLY 4. The market of these projects are mostly coming from Las Piñas and Cavite while some are from Manila and Makati. These buyers purchase in Las Piñas for the following reasons: - Price - Nearness to place of work - Nearness to Manila (Cavite residents) 5. Based on the competitive scan and focus group discussion among residents of Las Piñas-Paranaque-Muntinlupa and nearby Cavite area, single-detached and townhouses are in demand in Las Piñas due to the following attributes: - The owner has an option to extend their property subject to the conditions of the contract to the developer - Buyers have an area (depending on the lot size) for gardening, lanai, gazebo, etc. within their own property - Option to convert property to a retail store, water-refilling station, etc. - The owner has perpetual ownership of the property as evidenced by a land title - Minimal association dues to be paid On the other hand, negative comments include: - has limited service, amenities, and facilities - amenities offered are just basic; other developments have no amenities at all - some properties are not gated, and have no security personnel - limited financing schemes and payment options offered to buyers. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE
  9. 9. FOR SALES TRAINING PURPOSES ONLY 4. Considerations looked for in a residential place that need to be satisfied: - Location -- accessibility and travel convenience, secure and safe area as well as surroundings - Unit- should have the right specification type and sizes; should also be within their affordable budgets and payment schemes. Major “dissatisfiers” that turn them off and feel short-changed in a residential development about are cramped units, limited amenities or delayed delivery of amenities, high association dues, low floor to ceiling clearance, and substandard quality of materials and construction. In addition, with numerous negative feedback and personal experiences about unmet promises by developers, prospective buyers have assumed a cynical attitude toward attractive brochures and promotional materials to sell properties. 6. HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE
  10. 10. FOR SALES TRAINING PURPOSES ONLY PRIMARY TARGET MARKET
  11. 11. FOR SALES TRAINING PURPOSES ONLY Demographics Decision-makers, aged 30 – 45 years old, either young families or full nesters, been living in Las Piñas for a long time already, with children 2-3, occupying middle to top management positions in reputable firms. They could be entrepreneurs, with a combined monthly household income ranging from Php 100,000.00 - Php 200,000.00. They may already have a primary house or are still renting. Primary Target Market: Upgraders residing in Las Piñas
  12. 12. FOR SALES TRAINING PURPOSES ONLY Psychographics They are looking for an ideal home located in Las Pinas, where they have been accustomed already, that is easily accessible to everything important to their family’s needs. They aim to achieve a balance between work and home life, hence, they would want to come home to a secured community which affords them to relax and unwind after a long day’s work, sharing bonding moments and activities with their children. Upgraders
  13. 13. FOR SALES TRAINING PURPOSES ONLY Emotional Need Benefit Activities & Experience Link to Product/ Amenity Growing families looking for a place that is accessible to everything important to them The family’s need for fun and enjoyment, as well as hassle-free life Accessible to the workplace and school. Travel time & traffic are minimized allowing you & your family to spend more time on bonding moments & activities you love No need to travel to far away resorts and recreational areas as we have a resort- like amenities complete with essential facilities and property management services Get home and have an early dinner with your wife & kids Allow kids to enjoy the amenities . Relax in the pool and have fun having picnic with family and neighbors Tone and flex muscles in the fitness gym or dance halls Strategic Location Hawaiian-inspired amenities, and Recreational Facilities Property Management Services Upgraders
  14. 14. FOR SALES TRAINING PURPOSES ONLY Emotional Need Benefit Activities & Experience Link to Product/ Amenity Working parents yearn for a secured & peaceful environment for their family to live in OP offers a fully secured home environment enveloped in a Hawaiian-inspired residential development. Your kids are safe and free to have a stroll and play within OP. Less worries for the busy parents. 24-hr security Gated Entrance Perimeter Fence Upgraders
  15. 15. FOR SALES TRAINING PURPOSES ONLY SECONDARY TARGET MARKET
  16. 16. FOR SALES TRAINING PURPOSES ONLY Demographics Start-up young families or married couples between late 20s to 40 years of age with 1-2 kids, from toddler to elementary level, occupying from middle to top management positions in reputable companies with a combined monthly household income of P100,000 – P135,000. They are currently living in cities near Las Piñas, namely: Parañaque, Muntinlupa, Cavite and Laguna Secondary Target Market: Early-Nesters
  17. 17. FOR SALES TRAINING PURPOSES ONLY Psychographics They are currently on a look out for a home which is close to their place of work, malls, and schools in the South Metro Manila area. Since they are still raising a young family and their careers are a priority as well, they are looking for a home that is moderately priced but at the same time, they would like their community to be secured, well-kept and organized to bring up their children. Early-Nesters
  18. 18. FOR SALES TRAINING PURPOSES ONLY Emotional Need Benefit Activities & Experience Link to Product/ Amenity Young couple starting a family needs to find work & family life balance to nurture their budding relationship A family searching for a good home deal that would allow them enjoy value- added features (amenities, services, facilities) not usually found in their subdivisions/ residences. Accessible to the workplace. Travel time & traffic are minimized allowing you & your family to spend more time on bonding moments & activities you love A true value-for-money purchase that gives you a lot at a price that will not empty your bank account. Get home and have an early dinner with your wife & kids Spend some quality time teaching your kids lessons/homework from school Go shopping every month like you use to without worrying where to get your next house purchase payment. Strategic Location Affordability Flexible payment terms Early-Nesters
  19. 19. FOR SALES TRAINING PURPOSES ONLY PROJECT NAME & LOGO
  20. 20. FOR SALES TRAINING PURPOSES ONLY PROJECT NAME OHANA PLACE  Part of Hawaiian culture, “ohana” means family in an extended sense of the term including blood-related, adoptive or intentional.  The term emphasizes that family and friends are bound together and members must cooperate and remember one another.  The root word “oha” refers to the root or corm of the kalo, or taro plant – a staple food in Hawaii.  In contemporary Hawaiian life, an “ohana unit” is a part of a house or a separate structure on the same lot that may contain a relative but which may not be rented to the general public.
  21. 21. FOR SALES TRAINING PURPOSES ONLY OHANA PLACE HAWAII The shape of Ohana Place imitates the configuration of the Hawaiian islands CONCEPT ANALOGY
  22. 22. FOR SALES TRAINING PURPOSES ONLY Taken from key places and destinations in Hawaii •Honolulu •Maui •Lanai •Hanalei •Kauai •Lanikai •Anahola BUILDING NAMES
  23. 23. FOR SALES TRAINING PURPOSES ONLY LOGO • The logo, in vertical orientation, consists of 3 main elements, namely: text, a graphical icon and color. • The text is simple yet regal. The typeface used in “OHANA” lend a uniquely Hawaiian-tropical flavor to the text rendering. • The gumamela flower, used as the logo icon, is closely identified with the island of Hawaii, being the island’s national flower. It is a commonly used symbol of the famous Hawaiian hospitality and spirit. It is also closely associated with recreation and leisure, two values that living in Ohana Place stresses. • The font is in dark blue shade while the icon is in chrome yellow color - two colors that are highly complementary and were chosen for their easy visibility and cheerful tone.
  24. 24. FOR SALES TRAINING PURPOSES ONLY PANTONE GUIDE
  25. 25. FOR SALES TRAINING PURPOSES ONLY VALUE PROPOSITION
  26. 26. FOR SALES TRAINING PURPOSES ONLY VALUE PROPOSITION What : The only Hawaiian–inspired mid-rise residential community in Las Piñas Where : That offers a true Hawaiian resort ambiance How : For the underserved families with modest income Who : Aspiring to live in a secured and harmonious themed-resort community Why : Closest to central business district in the south of Metro Manila When : in increasing compromises due to daily stress
  27. 27. FOR SALES TRAINING PURPOSES ONLY The project offers a distinct Hawaiian-resort ambience right from the entrance gate to building facades, and the central amenity area, which consists of a curvilinear swimming pool, an island bar with coconut trees and huts, and water slides and cascades ---- all aimed towards giving its residents a resort lifestyle of total fun and relaxation. Uniquely Hawaiian-inspired residential development
  28. 28. FOR SALES TRAINING PURPOSES ONLY The project is strategically located along Alabang- Zapote road and is a short- drive away from SM Southmall. It is also close to the city’s main commercial and retail establishments, finest schools, modern hospitals, public transports and very accessible via major thoroughfares. Great location
  29. 29. FOR SALES TRAINING PURPOSES ONLY It is a gated and secured community development and has exclusive facilities and amenities for comfortable living, and which also encourage neighbors to interact and blend harmoniously. Fosters Secured and Harmonious Community
  30. 30. FOR SALES TRAINING PURPOSES ONLY A professional property management team will ensure the upkeep and maintenance of the whole development even after it has long been sold out. Aside from handling maintenance of facilities, the team will also organize community activities that encourage the neighborhood to bond and live harmoniously, enhancing the community’s living environment. Offers essential property management services
  31. 31. FOR SALES TRAINING PURPOSES ONLY CONCEPT STATEMENTS
  32. 32. FOR SALES TRAINING PURPOSES ONLY Ohana Place, inspired by Modern Polynesian theme, offers relaxed living by bringing together wide open landscape with lush tropical greenery, resort-like amenities with the convenience of professional property management service in one secured community. Here, elements unify to provide you the feel and spirit of Hawaiian living within the comforts of your home. Campaign Message
  33. 33. FOR SALES TRAINING PURPOSES ONLY Imagery
  34. 34. FOR SALES TRAINING PURPOSES ONLY Print Ad Concept
  35. 35. FOR SALES TRAINING PURPOSES ONLY Print Ad Copy
  36. 36. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS
  37. 37. FOR SALES TRAINING PURPOSES ONLY HanaleiHanalei LanaiLanai KauaiKauai LanikaiLanikai AnaholaAnahola MauiMaui HonoluluHonolulu PROJECT IN FOCUS Site Development Plan
  38. 38. FOR SALES TRAINING PURPOSES ONLY • Modern Polynesian • Distinct façade details • Roof: – Modern roof material in the form of asphalt shingles that imitate the look and color of traditional thatched roof – Projecting elements i.e. wood beams in the middle – Steep peak-roof style, large overhangs • Simple lines, white stucco walls, light colored accents of wood and stone PROJECT IN FOCUS Architectural Theme
  39. 39. FOR SALES TRAINING PURPOSES ONLY • Colorful tropical plants such as gumamela and palm which are abundant in Hawaii PROJECT IN FOCUS Landscaping
  40. 40. FOR SALES TRAINING PURPOSES ONLY • Grand entrance, with proximity card access • Electric perimeter fence • Overhead water tank and cistern • Garbage collection facilities • Back-up generator for the Clubhouse • WI-FI connectivity at the Clubhouse PROJECT IN FOCUS Development Features
  41. 41. FOR SALES TRAINING PURPOSES ONLY • Resort-themed receiving area at the upper ground floor • Single-loaded, inside corridor design • Landscaped atrium at the upper ground floor • Covered parking at lower ground floor • Service area at roof deck with provisions for individually metered water and electricity • Elevators in all buildings • Fire alarm and fire hose cabinets at corridors • Fire exits at both wings • Individual mailboxes • Balcony in all units PROJECT IN FOCUS Building Features
  42. 42. FOR SALES TRAINING PURPOSES ONLY • Provision for individually metered electricity and water • Provision for Cable TV connection • Provision for Telephone connection • Provision for A/C for Master’s Bedroom and Bedroom 2 • Provision for washer connection • Kitchen cabinets with provision for stand-alone range and single-bowl sink • Kitchen exhaust fan for inner units / Provision for rangehood for end-units • Insect screens for windows except awning window • T&B exhaust system • Smoke detectors PROJECT IN FOCUS Unit Features
  43. 43. FOR SALES TRAINING PURPOSES ONLY HONOLULU 42.00 sqm42.00 sqm 49.50 sqm49.50 sqm 51.00 sqm51.00 sqm 60.00 sqm60.00 sqm 66.00sqm66.00sqm 84.00 sqm84.00 sqm Elevator Stairs Facing Amenities ** only 20 units / floor PROJECT IN FOCUS Building Floor Plan – Upper Ground
  44. 44. FOR SALES TRAINING PURPOSES ONLY HONOLULU 42.00 sqm42.00 sqm 49.50 sqm49.50 sqm 66.00sqm66.00sqm 84.00 sqm84.00 sqm Elevator Stairs Facing Amenities ** only 21 units / floor PROJECT IN FOCUS Building Floor Plan – 2nd to 5th Floor
  45. 45. FOR SALES TRAINING PURPOSES ONLY BLDG 42.00 49.50 51.00 60.00 66.00 84.00* TOTAL 2BR 2BR 2BR 2BR 3BR 3BR (A) Hanalei 45 47 1 1 20 5 124 (B) Lanai 40 47 1 1 20 5 119 (C) Kauai 35 42 1 1 20 5 109 (D) Lanikai 35 42 1 1 20 5 109 (E) Anahola 20 27 1 1 20 5 79 (F) Maui 25 32 1 1 20 5 89 (G) Honolulu 35 42 1 1 20 5 109 TOTAL 235 279 7 7 140 35 738 % 32% 38% 1% 1% 19% 9% * Tandem unit = Two (2) 42.00 sqm units PROJECT IN FOCUS Unit Mix
  46. 46. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Unit Floor Plan – 42.00 SQ.M. Facing Amenities
  47. 47. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Unit Floor Plan – 49.50 SQ.M. Facing Amenities
  48. 48. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Unit Floor Plan – 51.00 SQ.M. Facing Amenities
  49. 49. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Unit Floor Plan – 60.00 SQ.M. Facing Amenities Prime 2-BR unit, only 1 per building, located at UG
  50. 50. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Unit Floor Plan – 66.00 SQ.M. Facing Amenities
  51. 51. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Unit Floor Plan – 84.00 SQ.M. Facing Amenities
  52. 52. FOR SALES TRAINING PURPOSES ONLY TURNOVER FINISHES A. FLOOR FINISHES   Living / Dining / Kitchen / Bedrooms Low-maintenance resilient flooring with baseboard Toilet & Bath 20x20cm Ceramic tiles Balcony 30x30cm Ceramic tiles with pebble wash-out B. WALL FINISHES Interior Walls Painted finish Toilet & Bath Painted plain cement finish above tile C. CEILING FINISHES Living / Dining / Kitchen / Bedrooms Painted plain cement finish Toilet & Bath Painted ficemboard finish D. KITCHEN AREA Granite finish countertop with complete cabinet system PROJECT IN FOCUS Unit Finishes
  53. 53. FOR SALES TRAINING PURPOSES ONLY TURNOVER FINISHES E. DOORS   Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Toilet & Bath Door Wooden door with louver on metal jamb Balcony Door Analok finish aluminum sliding door with insect screen OTHER UNIT DETAILS – Approximate ceiling heights • 2.5m in bedroom / living areas • 2.4m in T&Bs – Aluminum sliding windows with insect screen PROJECT IN FOCUS Unit Finishes
  54. 54. FOR SALES TRAINING PURPOSES ONLY • Adult Lap Pool • Kiddie Pool • Mound with Slide and Cascade • Pool Deck • Multi-purpose Court • Luau Pavilion • Cabanas with Grill Pits • Children’s Playground • Open Park PROJECT IN FOCUS Outdoor Amenities
  55. 55. FOR SALES TRAINING PURPOSES ONLY • Veranda Overlooking Pool Area • Convenience Store • Laundry Pick-up Station • Water Station • Lounge Area / Open Function Hall • Air-conditioned Function Rooms • Fitness Gym w/ Dance Area • Recreation Hall • Entertainment Room PROJECT IN FOCUS The Clubhouse
  56. 56. FOR SALES TRAINING PURPOSES ONLY • Laundry Pick-up Station • Water Station • Convenience Store • Recreation Hall PROJECT IN FOCUS The Clubhouse: Lower Ground Floor
  57. 57. FOR SALES TRAINING PURPOSES ONLY • Main Function Hall • Fitness Gym with Dance Studio PROJECT IN FOCUS The Clubhouse: Upper Ground Floor Facing Pool
  58. 58. FOR SALES TRAINING PURPOSES ONLY • Function Rooms • Veranda Overlooking the Pool Area • Entertainment Room PROJECT IN FOCUS The Clubhouse: 2nd Floor Facing Pool
  59. 59. FOR SALES TRAINING PURPOSES ONLY • 24-hour security, with roving personnel • General maintenance of common areas • Move-in assistance • Utilities application and payment assistance • Realty tax payment assistance • Leasing program • Car wash service* • Newspaper delivery* • Taxi call-in service • Organizing of community events PROJECT IN FOCUS PMO Services *Service available for a fee
  60. 60. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Pricing Unit Type Price Range 2-BR 42 sqm Php 2.26M – 2.60M 49.5 sqm Php 2.92M – 3.12M 51 sqm Php 3.06M 60 sqm Php 3.55M 3-BR (66 sqm) Php 3.85M – 4.32M 3-BR Tandem (84 sqm) Php 4.62M – 5.25M * Honolulu Building Covered Parking Php 380,000
  61. 61. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Payment Terms & Other Selling Details • Reservation Fee Php 20,000 • Minimum Downpayment 20% • Standard in-house payment terms will apply, but again, minimum DP is now 20%. – 10% discount in cash payment – 5% discount on 40-60 payment terms – 4% discount on 30-70 payment terms – 3% discount on 20-80 payment terms • No bank financing yet. • Separate CTS for unit and service area.
  62. 62. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Sample Computation 20-80 Payment Scheme 2BR (42 sqm.) 2BR (49.5 sqm.) 3BR (66 sqm.) List Price 2,256,000.00 2,917,000.00 3,845,000.00 Discount 3% 3% 3% Total Contract Price 2,188,320.00 2,829,490.00 3,729,650.00 Downpayment 20% 437,664.00 565,898.00 745,930.00 Reservation Fee 20,000.00 20,000.00 20,000.00 Net DP 417,664.00 545,898.00 725,930.00 Per Month Until RFO (13 months) 32,128.00 41,992.15 55,840.77 If In House 5 years 80% Balance 1,750,656.00 2,263,592.00 2,983,720.00 Factor Rate 2.275307% 2.275307% 2.275307% Monthly Amortization 39,832.80 51,503.67 67,888.80 If In House 10 years 80% Balance 1,750,656.00 2,263,592.00 2,983,720.00 Factor Rate 1.737977% 1.737977% 1.737977% Monthly Amortization 30,425.99 39,340.70 51,856.35 If Bank Financing 80% Balance 1,750,656.00 2,263,592.00 2,983,720.00 Indicative** Monthly Amortization Interest 9% (120 months) 22,176.57 28,674.23 37,796.50 9% (160 months) 18,825.50 24,341.30 32,085.12 Note: Prices are subject to change without prior notice. Unit areas may change based on the final construction drawings. Bank financing computations are for reference only, for future use.
  63. 63. FOR SALES TRAINING PURPOSES ONLY • Model Unit – 1st week of Sept. • Honolulu Bldg. – RFO in August 2009 • Completion of Guardhouse – October 2008 • Completion of Amenities – August 2009 PROJECT IN FOCUS Construction Milestones
  64. 64. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Sales Office & Model Unit Honolulu 49.50 sqm
  65. 65. FOR SALES TRAINING PURPOSES ONLY o Leaflet : 26 Jun 08 o Flyer : 22 Aug 08 o Brochure : 23 Jul 08 o AVP : 23 Jul 08 o Scale Model : 23 Jul 08 o Site Board-ups : 26 Aug 08 o Directional Signage : 26 Aug 08 o Grand Open House : 31 Aug 08 PROJECT IN FOCUS Marketing Materials Timings
  66. 66. FOR SALES TRAINING PURPOSES ONLY PROJECT IN FOCUS Sales Target CHANNEL JUL AUG SEP OCT NOV TOTAL Division 1 7 7 6 6 6 32 Division 2 7 7 6 6 6 32 Division 3 7 7 6 6 6 32 E-Broker 5 5 5 6 6 27 International 5 5 5 6 6 27 TOTAL 31 31 28 30 30 150
  67. 67. FOR SALES TRAINING PURPOSES ONLY END OF PRESENTATION

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