© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Warm welcome to EKO/-
© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Imagine every cell phone is...
© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Branch
1786
ATM
1987
Kiosk
...
© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
∕ Rapid & massive scale
− N...
© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Digitization of a transacti...
© Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited
Digitization of the signatu...
© Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited
Eko - ICICI Account
(Settle...
© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
Customers: 4 million+
Eko C...
© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
“By taking existing infrast...
© Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited
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Eko Introduction

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  • hello piyush. i am a researcher in mobile money at essec business school, france, I am currently writing my thesis. Eko is the case study I worked on for my thesis. Could I please ask you for explaining the flow of information in the picture on slide 7. I want to know what are the 5 steps depicted in the picture. Thanks in advance.
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Eko Introduction

  1. 1. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited Warm welcome to EKO/-
  2. 2. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited Imagine every cell phone is an ATM! Imagine anyone with a cell phone is a Merchant!
  3. 3. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited Branch 1786 ATM 1987 Kiosk 2006 Mobile 2010 Units Distribution 1,00,000 50,000 25,000 900 million Per 25,000 Per 15,000 Every HouseholdPer 50,000 Reach 40% population 20% population 10% rural population 100% Evolution CAPEX 0/-Rs. 25 - 50KRs. 2 - 5 lacRs. 10 - 40 lac Cost/ Txn. Rs. 40/- & upwards Rs. 15/- & upwards Rs. 10/- & upwards Re. 1/- High Cost Branch Low Cost Branch Lowest Cost Branch Branchless
  4. 4. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited ∕ Rapid & massive scale − No CAPEX − Extremely low cost of transaction − Leverage existing retail distribution infra - 15 million − Leverage cell phone users ~ 900 million ∕ Exclusive to None - True Democratization Fundamentals All MNOs Airtel / BSNL / Idea / Reliance / Tata etc. All Platforms Symbian / Java / Android etc. All OEMs Nokia / LG / BlackBerry / iPhone etc. All Technologies 3G / GPRS / CDMA / GSM / EDGE etc. Multi Bank State Bank of India / ICICI Bank etc. All FSPs Bharti AXA / SKS / L&T Finance etc.
  5. 5. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited Digitization of a transaction *543*9811234389* 999*1598271234# BENEFICIARY AMOUNT AUTHORIZATION Missed Call | Only Numbers | Works on Ultra-low cost handsets
  6. 6. © Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited Digitization of the signature Paper equivalent to RSA device + PIN | Only Numbers | Low cost | Innovation 1 2 3 4 5 9 8 7 1 2 1 5 9 8 2 7 1 2 3 4 PIN Signature *543*9811234389*999*1598271234# Beneficiary’s Mobile No. Amount. ‘Signature’
  7. 7. © Strictly confidential. Eko/- is the property of Eko India Financial Services Private Limited Eko - ICICI Account (Settlement A/c) S-CSP Distributor CSP Retailer 1. 2. 3. 4.2 4.1 5.1 5.2 CustomerCash Collection Electronic Money Cheque / DD / RTGS Payment EKO/- SimpliBank On Encashment Accounts of S-CSPs & CSPs Prepaid Cash Management
  8. 8. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited Customers: 4 million+ Eko Counters: 2600 Partners Transactions Total Number: 10 million+ Total Value: $1 billion ∕ Estd. September 2007 ∕ Funding from Creation Investments & CGAP (World Bank), Indo-US Fund, Govt. of India and UN ∕ Presence: Delhi-NCR, Bihar, Jharkhand, U.P., A.P., W.B. Maharashtra, Punjab, H.P., Haryana & Rajasthan
  9. 9. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited “By taking existing infrastructure and spare capacity among mobile networks, your model could dramatically reduce costs for service providers and customers alike”. - Bill Gates, Chairman, Microsoft
  10. 10. © Strictly confidential. EKO/- is the property of Eko India Financial Services Private Limited

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