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  1. 1. CampusCraftUsing Serious Health Games to Engage College Students <br />
  2. 2. What is CampusCraft?<br />A serious health game targeting college students, especially freshmen.<br />Currently, CampusCraft is in the prototype stage.<br />It’s funded by a Phase I - Small Business Innovation Research (SBIR) grant from the National Institutes of Health (NIH).<br />Currently pursuing a Phase II award.<br />
  3. 3. Background <br />Students are new health care consumers. No longer rely on Mom or Dad to take them to the doctor.<br />Students enjoy independence from eating their veggies, bed times, and the rules of home.<br />College represents both a challenge and opportunity to reach students on issues surrounding their health. <br />Games offer an effective platform to introduce health issues to students within the context of college life, make them relevant to them as individuals, and encourage a healthy, balanced lifestyle.<br />
  4. 4. Tour of CampusCraft<br />
  5. 5. Primary Learning Objectives<br />Players develop an understanding of…<br />their health risks (i.e., personal, family, social, environmental, etc.);<br />how behaviors & lifestyle impact their health;<br />resources & strategies available to help them; and<br />how to apply or use these skills, resources and/or tools to thrive while in college and beyond.<br />
  6. 6. Health Issues Addressed<br />Initial emphasis on sexual health and the influence of alcohol when negotiating…<br />sexual consent<br />condom use.<br />Additional health issues addressed in later stages, such as:<br />Diet<br />Exercise<br />Stress management<br />Drug Use<br />Body image<br />Sleep<br />Etc…<br />
  7. 7. Personalized Game Play <br />Player will select or identify:<br />Name<br />Gender<br />Physical characteristics (i.e., height, weight, etc.)<br />Health status &/or family health history<br />Academic ambitions<br />Social ambitions<br />Etc…<br />
  8. 8. Game Play <br />Quest-based game<br />Players are given quests, such as solving a mystery.<br />Players will <br />explore the campus,<br />develop friendships,<br />interact with other students<br />obtain information <br />discover clues to solve the mystery.<br />Players will navigate delicate social or personal situations to get the information they need to solve the crime.<br />
  9. 9. Examples of Learning Situations<br />Players make choices & decisions throughout game based on prior knowledge and that gained from game play.<br />Situations range from the more learning-based, such as <br />Conversations prior to going out with friends.<br />Screenshot: Britten shows the player a condom compact she uses to discreetly carry condoms when going out.<br />
  10. 10. Learning Situations Cont…<br />…to the quest-based<br />Navigate social situations, such as going to parties. <br />Feel free to play beer pong, but don’t let it get out of hand. You still have a job to do.<br />Situations will offer mini-games to play for learning & fun, such as how to play beer pong without getting drunk. Otherwise, you may have trouble playing for awhile.<br />
  11. 11. Performance & Achievements<br />Learn to maintain balance between mental, physical, and social wellness while going about every day life.<br />Decisions made throughout the game influence these meters.<br />Conversation choices contribute toward not only knowledge, but your personality as well.<br />Some players may have a harder time achieving balance than others.<br />
  12. 12. Conclusion<br />Phase II will seek to build on the prototype to:<br />Offer richer, more subtle, and more diverse storylines.<br />Offer focused, smaller scale missions to build up your experienceand develop specific skills. The more experience & skill you possess, the more effective you are in solving mysteries.<br />Choice of working alone or recruiting a team to complete assignments investigating mysteries occurring on campus.<br />Manage your team of talented students by keeping them happy, healthy, & in school. The better you manage your team, the more effective your team is in solving mysteries. <br />
  13. 13. Thank you!<br />Contact Information:<br />Pete Grogg, MHA <br /><br />