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Rijksstudio and the Rijksmuseum app

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Presentation of the revamped Rijksmuseum app, including Rijksstudio, multimediatours and tailor made indoor navigation. At Museums and the Web conference 2018 in Vancouver (MW18). More information: https://mw18.mwconf.org/paper/rijksmuseum-mobile-first-redesign-rijksstudio-the-new-rijksmuseum-app/

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Rijksstudio and the Rijksmuseum app

  1. 1. New Rijksmuseum App
  2. 2. Main features of the app: Rijksstudio, tours, or tickets.
  3. 3. The new app Discover more with the new Rijks app 1. In the museum • Explore on your own the 10 areas of the museum or take a guided tour • automatic wayfinding shows you where you are and en guides you through tthe whole museum 2. On the go • Enjoy the complete digitized collection 3. E-tickets
  4. 4. Fremium model Free of charge • Complete responsive app in App Store or via Google Play. Rent for €5 in the museum • A special device featuring the tours
  5. 5. USP’s The new… ‘Rijks in your pocket’ • Enjoy the complete Rijksmuseum collection everywhere: in the museum with tours and on the go with Rijksstudio • Swipe through the app and browse the museum in one simple mobile first user interface • Google and Apple photos style art app experience: extreme focus on enjoying the art, seamlessly swipe and zoom! • Find your way in the museum: tailor made automatic wayfinding system • Choose what you want
  6. 6. One step back
  7. 7. →Bring the collection to the public →350,000 artworks high resolution →Large image, zooming in, save, share, make →Brand & activation
  8. 8. →> 400.000 Rijksstudio’s →> 300.000 personal collections →> 5.000.000 downloads
  9. 9. Ambition: Museum of the Netherlands
  10. 10. Engaging new audiences at different levels
  11. 11. User generated visual timeline
  12. 12. Everybody is a museum director
  13. 13. New users
  14. 14. Rijksstudio for Heineken
  15. 15. Partnership with Etsy
  16. 16. Rijksstudio for users
  17. 17. Success factors 1. Power of the image 2. Simplicity 3. Democratising art 4. Brand > value images 5. Platform > content
  18. 18. Impact 1. New audience: culture snacker 2. Deeper engagement 3. Change in traditional museum role 4. Relevant at all times (brand awareness)
  19. 19. Love
  20. 20. Mobile first
  21. 21. Concept with added value for users The sweet spot Museum Usertrends Tools
  22. 22. Billions of users
  23. 23. Tinder: swiping
  24. 24. In the museum: swiping?
  25. 25. Main goals new app Rijksstudio / collection • Great user experience for enjoying art even better • Reach more users • More use of the collection In the museum • visitors want to be guided, but also want to make their own choices • visitors want direction: what can I find here, what is important, and how can I get there • visitors want more in-depth information • visitors want the app to show where they are
  26. 26. Unity
  27. 27. Rijkstudio in the train
  28. 28. Multimediatours in the museum
  29. 29. 10 areas
  30. 30. Explore the museum on your own: all the stops in chronological order in the 10 areas
  31. 31. Take a guided tour (select a theme)
  32. 32. Switch to ‘all works in this gallery”
  33. 33. Scrum, beacons and testing
  34. 34. First 2 months since launch 25 January • 2583 sessions per day: iOs 49 %, Android, 34 %, rental device 17 % - 83 % own devices • Duration: iOs 36 minutes, Android 34 minutes, rental device 192 minutes • 2807 tours started per day in the museum: iOs 1196, Android 622, rental device 989 – 65 % own devices • 4 Award nominations (SpinAward, Dutch Interactive Award, European Design Award, GLAMi, prestigious museums and internet conference)
  35. 35. Point of Sale Campaign
  36. 36. Point of Sale Campaign
  37. 37. Digital Abri
  38. 38. The museum of the Netherlands

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