1. Unless otherwise stated, images obtained from Microsoft Office Photo Gallery

2. Raise awareness or change a behavior or attitude about a social issue
Print ad obtained from knowhow2go.org

4. Photo used under Creative Commons from DonkeyHotey

7. Print ad obtained from knowhow2go.org

8. “Mural”
Commercial obtained from YouTube, KnowHow2Go

9. “Gamer”
Radio ad obtained from knowhow2go.org

16. Create your own public service
announcement ad campaign

17. Topic
Research Proposal Commercial Print Ad Present
Selection

18. Health Safety
Family &
Education
Community

19. Statistics
Facts
Topic
Examples
Other
Evidence

20. Monroe’s Motivated Sequence
#1 Attention
#2 Need
#3 Plan
#4 Visualize
#5 Action

21. Storyboard
Original Filming
30 seconds-1 minute
1 Fact/Statistic
Tagline/Call-to-Action

22. Original photography
1 Fact/Statistic
Tagline/Call-to-Action

23. Monroe’s Motivated Sequence
7-10 minutes
Present commercial & print ad
Equal speaking time

24. Example PSAs
Idaho Meth Project
Idaho Go On
The Truth Project

25. Resources
Ad Council
Teacher Quality
Kansas Association of Broadcasters