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Empowering Developers - MWC 2010

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Some slides I presented at MWC 2010 in the Innovation and Fragmentation stream, on behalf of O2 Litmus, although this is my own interpretation, not the official O2 line per se.

This presentation is aimed at operator folk generally, not just the API/dev-community folks, so it's a bit basic.

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Empowering Developers - MWC 2010

  1. 1. O2 Litmus @ MWC2010 Paul Golding (@pgolding) (NOT a marketing person! NOT really an operator person either – whoops!) February 2010
  2. 3. Community (mindshare)
  3. 7. Connected Power <ul><li>Litmus already has > 7,000 recruited O2 UK customers </li></ul><ul><li>Experiment | insights | research | fans | early-2-market </li></ul><ul><li>O2 steps out of the way </li></ul><ul><li>Developers paid in days not months (but NOT an app store) </li></ul>
  4. 8. Slide Cool | connected = FAN power: Thematic API collaboration – connecting customers to developers via themes to create fans! (e.g. Music, Sports, Clubs, Film, Non-profit…)
  5. 9. <ul><li>Short term… API innovation </li></ul><ul><li>Expose more “cool | cash power” – e.g. billing </li></ul>
  6. 10. Usual fragmentation groan… 20,000 + handsets 25 + OSes 750 Operators Figures from Alan Quayle: http://www.alanquayle.com/ But how many “web app” platforms (> GAMEY)?
  7. 11. Platform/context fragmentation: OPPORTUNITY… Linked Data “ Smeared” Data Spaces Web 3.0 Micro-formats <ul><li>“ Contextual Infrastructure” – an innovation opportunity for operators… </li></ul><ul><li>A new “Connected brands” infrastructure built in software </li></ul><ul><li>WE ARE ONLY AT THE VERY BEGINNING… </li></ul><ul><li>But needs a whole new mindset… and open innovation </li></ul><ul><li>Support developers to support YOU in building the future (Litmus way) </li></ul>Slide Location Identity Activities Preferences Friends Trust
  8. 12. Get involved… www.o2litmus.co.uk @jamesparton @o2_litmus Or follow @pgolding

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