I followed the mobile innovation
to Silicon Valley 3In 22 years, I’ve worked on ~100 mobile products,from chips to Big Data platforms, in start-ups,mega-corps and labs, with budgets from sweat totens of (wasted) millions...The lesson learned... 0. Get more luck lCCcs = (Ilt + hr wr) * (Rps) t hr We uUal Fou hr
4 1. Build a business,
not an app StR HeE “U” pR iY Esin: SieS (a) a MoiG y BuiEs Orad?
5 2. Don’t be a
Zombie...May AprNer WanBe E walking dead... Se SeR Yr Sl...
13 iE/MakT eEac rsUre:Be informed:
IDC, Nielsen, Pew, Gartner, Comscore, etc. UsfL ly: Oge KewRd O https://adwords.google.com/o/KeywordTool If you can’t ﬁnd something similar then how will your users ﬁnd you? P-tRe mNioN: Who’s done it before? What works? What doesn’t? P tRe saC appcode.es http://www.mobiledevhq.com Map/analyse your competition!
23“The essential task in a
startup is to create wealth; the dimension of wealth you havemost control over is how much you improve users lives; and the hardest part of thatis knowing what to make for them.” Paul Graham ReuIn He cSt o fiR..Minimum Validated Proof Les Is mR TetL/ Rel Dead Ths S Hd DeoStaL Fo Ou OltO (Odc)
29i.e. Acquire users/customers... >Los Of
wYs t aqIr UsoR... Ote ta Ceok/TwtE/BlgN Getting to your ﬁrst 1,000, 10K, 100K - ﬁnd case studies Cht Wih S Ayo Cht Wih L Bg “rT 00” “Ro dUceA”
30 Acquisition tactics: p How
To Build Great PR Without Spending 1€ http://www.youtube.com/watch?v=j39eC8__BgQ Partnerships, Viral loops (see Branch Out case study) Twr Acig:http://blog.caplinked.com/2011/09/07/network-stacking-the-new- model-for-growing-online-networks/ Find ambassadors, exploit vertical press Use content marketing, SEO, SEM - Neil Patel’s blog, www.seomoz.org/blog BRIC localization etc. Cht Wih N cO Cht Wih mN S “p” “Via los”
31 10. Measure/evolve the MVP...Instrument/test
everything - Analytics + analytics + more analytics 1. BoH t ChC t Da! 2. BoH t at Upn t Da!Data science - form hypotheses, mine the data, regress, pivot, test.. Consider personal analytics - show customer how they’re doing! Feedback Ratings Asking customers Surveys AND... Kp a e o t CoPTiIN...
Relevance? 34Paul GKey numbers: Key
roles:22 years in mobile ecosystem Advisor SixthSense (Big Data) - US16 patents (mobile chip design) Director Art.com Labs (Search) - US4 category best-seller books Founder AlphaPunk design agency - UK1st mobile apps co. in Europe Chief Disruption Ofﬁcer (Telefonica) - UK1st SMS gateway/apps platform Chief Apps Architect Motorola - EMEA1st mobile internet portal Open Platforms Evangelist (O2) - UK1st push email solution Mentor at Springboard Incubator - UK1st productivity staff pick Apple I have done some stuff to at least point you in the right direction! Good luck!