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January 24, 2013
2013
Agenda

•A Bit of History
•The Transition of Radio and its Rules
•The Future
A Brief History of Media
The transition from atoms to bits
“The change from atoms to bits is irrevocable
and unstoppable. Why now? Because the
chan...
New Technology is Disruptive
Where is radio going?
Driving the transition
The Future is upon us
Listening today - Internet
connected devices
Converged Media is the future
Required - Compelling Content
Key elements of Storytelling
Tell the truth
Make it matter
Never be boring
Valerie Geller
Media Consultant
Geller Media
Repurposing Content
“Putting together a story for Print, Audio or
Video storytelling is different. Print needs to be
descr...
Making It Happen
Lovewhip at JP Music Fest
Broadcast Tent at JP Music Fest
Worldwide Listenership

Over 8,500 listener sessions for the JP Music Fest
Paul Kamp
pgk2@backbone.com
January 24, 2013
2013
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AAN: Streaming Radio, Alt Brand Extension

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Streaming Radio: Alt Brand Extension
Did you know that within 3-5 years, experts predict that all brand new vehicles will carry streaming radio? The future of radio is streaming and alt-weeklies are uniquely qualified to benefit from this technology and make money doing it!

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AAN: Streaming Radio, Alt Brand Extension

  1. 1. January 24, 2013 2013
  2. 2. Agenda •A Bit of History •The Transition of Radio and its Rules •The Future
  3. 3. A Brief History of Media
  4. 4. The transition from atoms to bits “The change from atoms to bits is irrevocable and unstoppable. Why now? Because the change is also exponential - small differences of yesterday can have suddenly shocking consequences tomorrow.” Nicholas Negroponte Nicholas Negroponte Being Digital Being Digital
  5. 5. New Technology is Disruptive
  6. 6. Where is radio going?
  7. 7. Driving the transition
  8. 8. The Future is upon us
  9. 9. Listening today - Internet connected devices
  10. 10. Converged Media is the future
  11. 11. Required - Compelling Content
  12. 12. Key elements of Storytelling Tell the truth Make it matter Never be boring Valerie Geller Media Consultant Geller Media
  13. 13. Repurposing Content “Putting together a story for Print, Audio or Video storytelling is different. Print needs to be descriptive, video has B-role and audio is narrative and engaging. About 85% of each story can be used by the other medium.” Erica Moura Multimedia Reporter Boston Herald
  14. 14. Making It Happen
  15. 15. Lovewhip at JP Music Fest
  16. 16. Broadcast Tent at JP Music Fest
  17. 17. Worldwide Listenership Over 8,500 listener sessions for the JP Music Fest
  18. 18. Paul Kamp pgk2@backbone.com January 24, 2013 2013

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