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World Without Media: What Will Fill the Void?

We are witnessing the rapid collapse of media institutions that have existed for more than a century. The newspaper industry is undergoing a process of ritual destruction. Broadcast markets are fragmenting into a patchwork of special interests. The next generation of consumers relies on Facebook friends to deliver the kind of value formerly provided by The New York Times. These trends are scary to those of us who have grown up in a world of mass media, but they are inevitable and they will ultimately give birth to a new breed of special interest media that will be richer, more diverse and less predictable than the institutions they replace. For now, we're in an uneasy middle stage: Trusted institutions are going away but the institutions that will replace them have yet to be defined. What does the media landscape of the future look like and what does this mean for businesses that are trying to reach their constituents?

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World Without Media: What Will Fill the Void? Paul Gillin Author,  The New Influencers  &  Secrets of Social Media Marketing Conversation Insight Action Results
Mainstream Media Collapse 2008 Newspaper Layoffs: Nearly 9,000 Source: Erica Smith (graphicdesignr.net)
Old Media Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Facts ,[object Object],[object Object],[object Object],[object Object],One-third of Americans under 40 say the Daily Show and Colbert Report are replacing traditional news outlets.
Internet Eclipses Newspapers As Preferred News Source Source: Gallup (Dec., 08)
How’d We Get Into This Mess? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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World Without Media: What Will Fill the Void?

  • 1. World Without Media: What Will Fill the Void? Paul Gillin Author, The New Influencers & Secrets of Social Media Marketing Conversation Insight Action Results
  • 2. Mainstream Media Collapse 2008 Newspaper Layoffs: Nearly 9,000 Source: Erica Smith (graphicdesignr.net)
  • 3.
  • 4.
  • 5. Internet Eclipses Newspapers As Preferred News Source Source: Gallup (Dec., 08)
  • 6.
  • 9. How We Share Influence PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Consumer influence channels Source: Universal McCann Erickson
  • 10. Can This Patient Be Saved?
  • 11. “ When someone demands to know how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be lied to.” --Clay Shirky
  • 15.  
  • 16. A Multitude of Ideas
  • 17. The New Media Structure BLOGGERS ADVERTISERS PUBLISHERS MEDIA BLOGGERS EDITORS JOURNALISTS CONSUMERS
  • 19.
  • 20. Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: pgillin Available on Amazon or from NewInfluencers.com Available on Amazon or from SSMMBook.com