Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape driving the rapid expansion of activities was that Marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a greater impact than if the tools were used in isolation.
This is among the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010. The purpose of the study, which will be ongoing during the year, is to document the extent to which businesses of all sizes are adopting multiplatform social media strategies, assess satisfaction with this diversified communications approach and record best practices and metrics that are emerging from their early experiences.
2. Go Where the People Are 40 million members 100 million members 550 million members 2billion daily views 1 million daily visitors 6 million daily visitors 1.5 million daily visitors 10 million members 60 million members
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4. 20% were from large companies (> 1,000 employees, 41% from mid-sized companies, 39% from small businesses
19. Verbatims: What They’re Doing Now “A new blog entry is typically also communicated on Twitter or cross-posted on Facebook.”(many mentions) “We leverage content that we produce across all of the social networks - and then engage in each conversation that follows.” "At first I just had Twitter auto-grab my Facebook post. That's ugly. And disrespectful.” “We repackage everything through our content marketing site in industry-specific LinkedIn groups.“ “’Best Deals’ on the website are typically tweeted. Tweets are linked to our Facebook page. All contests/ sweepstakes are announced through multiple social media channels.”
20. Sales Conversions Search rank Leads Conversations Cost per lead Retweets Comments Verbatims: Most Common Metrics
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22. Focus is on building relationships and enthusiasm among prospective employees
38. Marketing Challenges Coke on LinkedIn… Audience segmentation? Appropriate messaging? When to pitch? Metrics and ROI? Marketing integration? Roles and governance? What to avoid? Resources and budgets and on Facebook
39. Thank you! Paul Gillin 508-656-0734 paul@gillin.com gillin.com Twitter: pgillin NewInfluencers.com Free newsletter at gillin.com SSMMbook.com Coming January, 2011: Social Marketing to the Business Customer By Paul Gillin & Eric Schwartzman
Editor's Notes
Adobe is so bothered by Apple excluding Flash from the iPad, it put porn up on its blog to prove the point.Abobe’s official Flash Blog has a post entitled “The iPad provides the ultimate browsing experience?” which shows how several popular websites would look without Flash content. Right at the top is a screenshot of Bang Bros HD, a hardcore porn site.As you can see, an iPad without Flash is going to be pretty much useless for HD porn.“Millions of websites use Flash,” the blog post says. “Get used to the blue Legos.”UPDATE: We checked, and there’s an MP4-based version of Bang Bros, which works fine on the iPad as is. So even Adobe’s most desperate tactic isn’t true.